Desk
17 Aug – 13 Sep · vs previous period: 20 Jul – 16 Aug
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Back to work · coupon
Conversions₺900 a day25 Aug – 7 Sep
Ran alongside the web store's coupon and stopped with it. Kept here because a period that includes it and one that does not are two different Septembers.
- Spend
- ₺12K
- Revenue, our orders
- ₺21K
- Return
- 1.80×
- Orders
- 46
- Cost per order
- ₺258
- Click-through
- 1.44%
Spend, day by day
And what Meta Ads claims
A one-day view-through window and a seven-day click window, across two apps and usually two devices. A person who saw the reel on a phone and ordered on a laptop that evening is one conversion to Meta and one order with no advertising on it to us.
What has been changed here
Back to work · coupon₺900 a day → Ended7 Sep · marketing
“Off with the coupon, same hour. Do not leave it running over the weekend the way we did in March.”
Later: Stopped cleanly. The March mistake cost about eleven thousand lira, which is the reason this one has a rule behind it now.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺137,769 and the order book found ₺561,333 behind it.