Desk
17 Aug – 13 Sep · vs previous period: 20 Jul – 16 Aug
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Autumn Blend · launch
Conversions₺2,400 a day8 Sep – 30 Sep
Opened the day the blend went on the site. The lot's label is still held in Brand Guardian, which is why nothing here says what is in the bag.
Today
₺604 of ₺2,400
At this rate the budget is gone by 21:45 and the ads stop.
- Spend
- ₺12K
- Revenue, our orders
- ₺27K
- Return
- 2.25×
- Orders
- 54
- Cost per order
- ₺223
- Click-through
- 1.39%
Spend, day by day
And what Meta Ads claims
A one-day view-through window and a seven-day click window, across two apps and usually two devices. A person who saw the reel on a phone and ordered on a laptop that evening is one conversion to Meta and one order with no advertising on it to us.
What Omni would do
- audience
Rebuild · Lookalike · 2% of purchasers
Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly
The file it is modelled on is 104 days old, so it is looking for people who resemble the first half of the year rather than this one.
Written by the audience check. Waiting on a person.
What has been changed here
Autumn Blend · launch— → ₺2,400 a day to 30 Sep7 Sep · the owner
“Start it on the 8th with the two frames that passed. The label is still held, so nothing on the ad says what is in the bag.”
Later: Broad is buying learning rather than orders, as expected. Retargeting is carrying the campaign.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺137,769 and the order book found ₺561,333 behind it.