Module 09 · Performance Marketing Department
Ad & Spend Desk.
Knows what the advertising cost and what it earned, and waits for your yes before it moves a lira.
What you see
One screen for the spend, one queue for the moves.
A working demo on sample data. Names and figures are examples.
Open in its own windowWhat it shows
Page by page, one department.
- Meta and Google in one table: campaign, the level under it, the thing that runs
- Every figure above a row is the sum of the rows inside it, by construction
- Break a line open and the panel beside it follows whatever you opened
- What the desk wants you to look at, each one a measurement rather than a judgement
- Every running picture measured against its own first week, not against an average
- Click-through, cost per order and how often the same people have seen it
- Whether the answer is a new picture or a bigger list, which are different problems
- What does not apply and why: a search ad does not wear out
- What has gone today against the shape of a day, not against the clock
- The hour a budget runs out at, which is a division rather than a worry
- Which campaigns went dark before the evening, and on how many days
- The budget drafts, each with the arithmetic that wrote it
- How many people each list holds, which is what makes frequency a real number
- A list built from a file, and how long ago somebody uploaded it
- Which ad sets are pointed at it and what they returned
- Where a match rate means nothing, nothing is printed
- Every draft with the measurement that produced it, so you can go and check
- Approval is a sentence you type, and it is kept with the change
- Both platforms are connected for writing, and nothing writes without that sentence
- What happened a week after each change, written by the person who made it
- What your order book found beside what the platform claims, never averaged
- The same campaign read both ways, so you can see the difference rather than argue it
- What the platforms' own windows account for, marked as their estimate
- The row nobody can explain, which is the honest part of the page
- Where the advertising money landed, product by product
- What share of each product's revenue carried any advertising at all
- Which campaigns produced it, as a split of orders rather than a guess
- The cost that goes to Sales Cockpit, so margin counts the advertising too
- What the week cost and what came back, for somebody who was in none of it
- The campaign that is not judged on return, and why it still appears
- What changed in the period and what happened afterwards
- Brand search read honestly rather than celebrated
- What is connected, what is not, and what getting connected actually takes
- Why marketplace advertising is not counted here
- Why every draft traces back to a number
- What this module refuses to claim, starting with what would have sold anyway
Every page above is live, on sample data.
Open the demoWhat it does
It reads, measures, drafts, and waits for your yes.
Reads Meta and Google every hour, down to the single creative
Sets the spend against the orders your own book found, and shows the platform's claim beside it
Says the hour a budget runs out at, before the afternoon it costs you
Measures every running creative against its own first week and separates a tired picture from an exhausted list
Briefs Content Studio for the next batch, and holds the new flight until the old one is paused
Watches the lists built from a file for the day they stop being current
Drafts the pause, the budget and the bid, each with the measurement that produced it
Writes nothing to either platform until a person approves it in a sentence
Keeps every change with what was said and what happened a week later
Sends the cost to Sales Cockpit, so the margin there counts the advertising
Who it works for
Whoever owns the budget: marketing, the person the agency reports to, and the owner who signs off the spend.
What it does
Reads Meta and Google Ads into one screen every hour, down to the single creative. Sets the spend against the revenue it actually produced, per campaign and per product, and reports return on ad spend and what a new customer costs. Watches budgets for the ones about to run out, creatives for the ones that stopped working, and audiences for the ones going stale. Then it drafts the next move and stops.
How you follow it
One screen to keep open during a campaign, a weekly summary for management, a warning when a budget paces out. Every pause, every budget shift and every bid is a draft Omni wrote and a person approved in writing before anything spent.
A day with Ad & Spend Desk
It watches the money. You move it.
Read
Meta and Google Ads come in through the official APIs: spend, impressions, clicks and conversions, down to the creative.
AutomaticMatch
Spend is set against the orders it produced, counted from your own order data rather than the platform's, so you can see where the two disagree instead of picking one.
AutomaticFatigue scan
Every running creative is checked against its own first week: frequency climbing, click rate falling, cost per action drifting up.
AutomaticWarning
A budget pacing out before noon, or a campaign that stopped earning, goes to whoever owns the spend with the numbers behind it.
AlertChange queue
Pause this, shift that budget, raise this bid: each one a draft with its reason. Nothing is applied until a person approves it in writing, and every change stays on the record.
Your approvalSummary
The week's spend and what it returned, beside the margin it left in Sales Cockpit. PDF and e-mail.
ReportHow fresh
Meta and Google are read every hour, and the screen says when it last read them.
No spend moves on its own
Every pause, budget shift and bid is drafted, approved in writing, and kept on the record.
Goes to Sales Cockpit
The spend leaves here as a single number, so profit counts the advertising too.
Runs on