Desk
17 Aug – 13 Sep · vs previous period: 20 Jul – 16 Aug
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Performance Max · catalogue
Catalogue sales₺1,500 a day4 May · no end date
The biggest line in the account and the one that explains itself least. It reports by asset group and will not say which asset did the work.
Today
₺336 of ₺1,500
Following the shape of a day.
- Spend
- ₺40Kwas ₺39K
- Revenue, our orders
- ₺221Kwas ₺225K
- Return
- 5.56×was 5.70×
- Orders
- 371was 373
- Cost per order
- ₺107
- Click-through
- 2.47%
Spend, day by day
And what Google Ads claims
Mostly a thirty-day click window on search, where the intent was already there. The gap is smaller because a search click and an order tend to be the same person on the same machine within the hour.
What Omni would do
- audience
Rebuild · Performance Max · signals
Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly
The signal file is 104 days old. Performance Max is being told what a customer looks like by everyone who bought before June, and it will not say what it did with that.
Written by the audience check. Waiting on a person.
What has been changed here
Performance Max · daily budget₺1,100 → ₺1,50029 Aug · the owner
“Four hundred more, and I want the product split next to it so I can see whether it is just selling what would have sold anyway.”
Later: Return fell from 4.9 to 4.6 at the higher budget, which is what more money usually does. Still the best line in the account.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺137,769 and the order book found ₺561,333 behind it.