Analysis
As of 10:26 · the period does not apply here
What the numbers say, written down: the period in a few lines, the findings with the figures behind them, the days that left their usual band, where the month is heading and what to do first. The model interprets; it never adds a figure of its own.
Sun 13 Sep against Sat 12 Sep
Written Mon 14 Sep, 08:30
Yesterday in short
- Net revenue was ₺165,103 over Sun 13 Sep, +1.4% against the day before, from 171 orders at an average basket of ₺967.
- Hepsiburada gained ₺1,650 (+9.2%), the largest move of any channel.
- No channel left its usual band without a calendar entry to explain it.
- House Blend 1 kg has 3.2 days of stock left, Ethiopia Yirgacheffe 250 g 6.4 days.
Findings
Each one names the figures behind it; a chip opens the page that shows the figure.
- level+₺2,218
The day is +1.4% on the day before
Net revenue is +1.4% against the day before and +14.8% against what these weekdays usually bring (₺143,779). Orders moved +2.0% and the basket −0.6%.
- up+₺1,650
Hepsiburada moved the most
Hepsiburada gained ₺1,650 (+9.2%), the largest move of any channel. It is heading for ₺807K to ₺903K this month against a target of ₺990K.
- level
Dark Roast Blend 250 g lost the most, V60 Starter Set gained the most
Dark Roast Blend 250 g made ₺4,853 against ₺5,516 (−12.0%); V60 Starter Set made ₺14,788 against ₺13,301 (+11.2%). A single day's product figures swing on a handful of orders; the week is the better read.
- down
Two best sellers run out within a week
Five products run out within 15 days; together they carry 33.4% of the last four weeks' revenue. House Blend 1 kg has 3.2 days left at 17.7 a day, and 420 are due on 16 Sep. Ethiopia Yirgacheffe 250 g has 6.4 days and nothing on order: ordering by 16 Sep lands in time. A listing that runs dry slides down the marketplace's page, so the cost is more than the days it is empty; how much more is not known from the orders.
The period in numbers
Sun 13 Sep against Sat 12 Sep.
| Measure | The period | Before | Change |
|---|---|---|---|
| Net revenue | ₺165,103 | ₺162,885 | ▲ 1.4% |
| Gross revenue | ₺174,161 | ₺171,713 | ▲ 1.4% |
| Cancelled or returned | ₺9,058 | ₺8,828 | ▲ 2.6% |
| Cancel and return rate | 5.2% | 5.1% | ▲ 0.1 pt |
| Orders | 171 | 167 | ▲ 2.4% |
| Units | 331 | 327 | ▲ 1.2% |
| Average basket | ₺967 | ₺973 | ▼ 0.6% |
Unusual days
A channel's day set against the same weekday over the last four weeks, campaign days left out of the baseline. The calendar is asked before a day is called a surprise.
Every channel stayed inside its usual band on every day of the period.
What to do first
In order of how much it matters, with the desk it lands on. Omni proposes; people decide and act.
- 1
Order House Blend 1 kg (60 to 80 units, by 14 Sep) and Ethiopia Yirgacheffe 250 g (840 to 1,080 units, by 16 Sep).
They carry 18.9% of revenue and run out in 3.2 days and 6.4 days; the quantities cover the lead time plus four weeks at the current pace.
Highfor purchasing - 2
Decide whether to renew the Hepsiburada showcase slot, and set its fee against what it brought.
The channel made ₺39,298 a day with the slot and ₺18,379 a day since it ended, and it is heading for ₺807K to ₺903K against a target of ₺990K. The slot's fee is not in the orders; the marketplace manager has it.
Mediumfor marketplace manager - 3
Write the brewing guide and the stock feed incident into the calendar as notes.
Neither is a campaign, so next week's expectation will count both days as ordinary. A note lets the baseline leave them out and the next brief read right.
Lowfor marketing
Sep 2026 against its target
13 days in, 17 to go. The forecast is the span between two estimates, never one figure.
Forecast, month end
₺5.33M to ₺5.62M
Target
₺5.47M
Of target
97.4% to 102.7%
- Run-rate. The month so far, stretched over the whole month.
- ₺5.54M
- Weekday pattern. Each remaining day filled with what that weekday did over the last four weeks.
- ₺5.41M
13 days in, 17 to go. The run-rate carries the discount days of 1 September, so it reads high; the weekday pattern carries the last week of August, so it does too. Hepsiburada and PttAVM are behind its own target; the rest hold the total near the line.
Ask the numbers
The figures in an answer come from the stored orders; the model only writes the sentence around them.
What it could not know
Said rather than papered over: a brief that hides its gaps cannot be trusted with the rest.
- Today (Mon 14 Sep) is still running and is left out; it is compared hour for hour on the Overview page.
- Return reasons come from Web store, Trendyol and Hepsiburada only. Amazon, N11, Pazarama and PttAVM give none, so a reason is known for part of the amount.
- PttAVM was last read 26 minutes ago, against every 10 by schedule; its most recent orders may be missing.
- Ad spend, a marketplace's own promotions and campaign fees are in no seller API. Campaign effects are read off the calendar, and only what someone wrote there.
- No figure here was typed by the model: each one comes from the stored orders, and the chips under a finding name the page that shows it.
How the analyst works
Written every morning at 08:30 from the stored orders, and again whenever someone asks. A run takes a few minutes; the page keeps the last one until the next is ready.
- 1The numbers come from the stored orders; the sentences come from the model. The model is handed the figures, it does not add them up.
- 2Every finding names the figure behind it and the page that shows it. A figure with no source is not written.
- 3The model is given the company's context before it writes: the definitions, the campaign calendar, the targets and the decisions already taken.
- 4“Not known” is an answer. Ad spend, a marketplace's own promotions and the reason behind a return on four of the channels are in no API; the brief says so instead of guessing.