Mark-up
As of 10:34 · the period does not apply here
The file as it came in, with everything the book found marked where it was found. What has no place on the artwork — the colour space, the ink on the paper, the licence — is listed without a pin rather than given a spot it does not have.
autumn-launch-poster-a2.pdf
The agency's first file against this purchase order. It looks finished, which is the kind that gets sent to a press.
Autumn Blend
In the shop from Monday
420 × 594 mm at 300 dpi, 3 mm bleed, CMYK. Checked here, never called print-ready: the press has the last word.
Nothing on this file has a place on the artwork.
3 of 30 rules broken
A count of rules, not a mark out of ten. Whether the thing is any good is a question for the person it was drawn for.
Every rule below is run again on each keystroke, here, by the function the server ran.
What the book found
Numbered where the finding has a place on the artwork, and in the order it has to be dealt with.
Total ink under the press ceiling
Stops itRich black behind the photograph adds up to 318 per cent; the press takes 300
Over three hundred per cent the sheet stops drying, sets off on the one behind it, and the run is scrapped. It is found at the press, at the worst hour of the job, unless it is found here.
Rebuild the black as the book prints it rather than as four plates at full strength.
MeasuredPrinter's specification · coated sheet-fed, 300%Every face embedded in the file
Stops itDock Mono Regular is not embedded
A face that is not embedded is substituted by the RIP, silently, with whatever it has. The file opens correctly on the designer's machine and on nobody else's.
Re-export with the faces embedded, or outline them if the licence allows it.
MeasuredPrinter's specification · fontsLicensed for where it is going
Stops itDock Mono is licensed for screen, and this is print
A typeface licensed for the web is not licensed for a printed poster, and a stock photograph bought for social use is not cleared for packaging. The licence is checked before the file goes anywhere, not after.
Either the face changes or the licence is bought before this goes anywhere.
MeasuredType and image licences · LegalOnly the lockups in the book
ChecklistConfirm the lockup is one of the three in the book
Wordmark, stacked, and the roundel. A designer who needs a fourth arrangement asks for one rather than making one at four in the afternoon.
On the checklistBrand Book p. 5 · lockupsSpot colours named, and only the ones we buy
ChecklistConfirm the separations are the four we buy and nothing else
A spot colour invented in the file becomes a fifth plate and an invoice nobody approved.
On the checklistPrinter's specification · separationsNo light type set to overprint
ChecklistConfirm nothing light is set to overprint
White set to overprint disappears on press. It is invisible on screen and in the proof, and obvious on the pallet.
On the checklistPrinter's specification · overprintReal weights, never faux bold or slanted
ChecklistConfirm the weights are real rather than outlined or sheared
The families ship the weights. A bold made by outlining and a slant made by shearing both look like what they are, at size, on paper.
On the checklistBrand Book p. 19 · weights
Every line says how it was tested. A measurement and a match can fail a file on their own; a model’s question never can, however sure it says it is.
On the checklist
Lines nobody has automated and nobody is pretending to. A person ticks them.
Your call
Omni has counted. It does not have a way to approve anything and is not getting one.
4 things are holding this file. There is no approve button while that is true — not a greyed-out one, none.
- Stops itTotal ink under the press ceiling
- Stops itEvery face embedded in the file
- Stops itLicensed for where it is going
- ChecklistNo light type set to overprint
Measured against rulebook v7, in force since 2026-08-04. Edit the copy or tick a line and every rule is run again here, in this browser, by the function the server just ran.