Review
As of 08:15 · the period does not apply here
What Omni has made and nobody has signed off yet, longest wait first. The checks under a cut are not a picture — edit the copy and they run again as you type, because it is the same function that ran before this page loaded.
Decaf, explained without the myths
Fifty seconds on sugarcane decaf: what the process is, what it is not, and why it still tastes sweet.
Why this exists. Decaf is the topic Customer Voice sees asked most and the feed answers least.
Round one promised something about a stomach and did not leave the building. Round two says what the process does and stops there.
Decaf, explained
without the myths
9:16 · 1080 × 1920 · Instagram · Reel
Says what the process is and stops there. The claim is gone and nothing replaced it.
Full-bleed vertical. Anything under the bottom fifth is covered by the caption and the buttons, not cropped.
Before anybody is asked to sign it off
Clear · 9
- A shape the surface takes· 9:16 · 1080 × 1920 — IG Reel takes 9:16
- Enough pixels for where it is going· 1080 px on the short edge, floor is 1080
- Inside the surface's running time· 52 s, inside 3–90 s
- Headline clear of the platform's furniture· Clear of the caption, the buttons and the account bar
- Inside the text the surface carries· 330 of 2,200 characters
- No health or diet claims
- No unprovable superlatives
- Licensed for where it is going· Everything in this file is cleared for screen
- Brand palette only· Every colour in this cut is in the book
Does not apply here · 5
- Reframes without losing the subject· The shape is already one the surface takes
- Origin named, never implied· This is a single lot, so the words are correct
- Every field the surface requires· IG Reel carries no required fields
- Main image is the product on white· Not a main image
- Product fills the frame· This surface sets no fill
The surface’s own arithmetic and the brand book are checked together, because a file can be perfectly on-brand and still be refused for its shape. Edit the copy and these run again as you type.
Approved work goes to the Social Hub queue against slot-0916, where a person approves it again before it is published.
The thread
Gate · Thu 10 Sep, 11:12
Round one held: “won't upset” and “good for your health” are both on the claims list. The rule is Legal's and it stops the work on every surface, not just this one.
AR · social · Thu 10 Sep, 14:05
Take the health line out entirely rather than softening it. Say what the process does to the bean and let people draw their own conclusion. Keep the length — fifty seconds is right for this.
Omni · Sat 12 Sep, 17:30
Round two attached, two cuts. Both say what the solvent is and stop there; neither mentions a stomach, sleep or health. B moves the headline down over the pour, which the checker has an opinion about.
Gate · Sat 12 Sep, 17:31
B: 92 per cent of the headline sits under the caption and the buttons. A is clear on every rule.
Approving here changes nothing outside this screen. In the live product it is the moment the file leaves the studio for whoever asked for it — and it is still a person doing it there.