Module 02 · Social Media Department
Trend & Social Hub.
Runs your social accounts end to end: what is working, what goes out next, and what it brought back.
What you see
One feed, one scorecard, one idea.
A working demo on sample data. Names and figures are examples.
Open in its own windowWhat it shows
Page by page, one department.
- What the period found, ordered by how much it touches your brand
- Every finding with what was counted and over how many posts
- The posts that beat their own account's median, best first
- Signals too thin to act on, kept apart rather than dressed up
- Followers, reach and engagement per platform, against your own history
- Engagement per reach, so a good reach and a quiet audience never look alike
- Which hours have worked on your account, and where there is not enough to say
- Platforms side by side and never added together: reach means something different on each
- Every post you published, with what it did and what shape it was
- How each one stands against your own median for that format
- Which formats, hooks and topics carried the period
- Posts still settling, marked, and kept out of every average
- The accounts you compete with and the accounts you watch for ideas, apart
- How often each posts, and what beat their own median
- Accounts that hide their numbers, listed and never ranked
- What is rising across the set, with the accounts and the post count behind it
- The rising thing you do not do yet
- What the set looks like: colour, type, light, whether a face is in the frame
- The month, slot by slot: what, which day, which hour, which account
- An owner on every line, because a plan nobody holds is a wish
- Campaign weeks blocked out before anything organic is planned
- What was published against what was planned
- What Content Studio delivered, waiting on a person
- The asset, the caption and the hour on one screen
- The checks that have to pass before it can go, run as the caption is edited
- What is approved and waiting, and what went out, read back to prove it
- Who tagged you, from how large an account, and what it reached
- What each collaboration brought back inside its own window
- Where orders cannot be attributed, said plainly instead of estimated
- The week and the month, with the source beside every figure
- How you stand against the watched set, on the things both are measured on
- Rows with no number, and the reason there is none
- Every connection, what it may read and what it may publish
- Which permission is still in review, and what that stops today
- Credentials with a date on them, before one of them takes a post down with it
- Everything that is not measured, and why
Every page above is live, on sample data.
Open the demoWhat it does
It watches, plans, briefs, and waits for you.
Reads your accounts as often as each platform allows, and says when it last did rather than calling it live
Reads the accounts you picked: the rivals and the ones you steal the shape of, apart
Judges every post against your own account's median for that format, not against somebody else's
Names what your best posts have in common and how many share it, and stops there: it counts, it does not explain
Leaves a post alone for its first two days, because the numbers are still moving
Lays out the month from what actually worked, with an owner and an hour on every line
Opens the brief in Content Studio and waits for the asset to come back
Checks the caption against your brand rules and the channel's own limits, and blocks the send when one fails
Publishes on your approval, at the hour you set, then reads the post back to prove it is really there
Says what it cannot measure — a hidden view count, an order with no code behind it — instead of estimating it
Who it works for
The social media manager, marketing and whoever owns the brand: the people who plan what goes out and have to show what it did.
What it does
Follows your accounts, your competitors and the accounts that inspire you on Instagram, TikTok and YouTube, and counts what the posts that did well have in common: the format, the hook, the topic, the hour. It counts; it does not claim to know why. Builds the month's calendar out of that, opens the brief in Content Studio and waits for the asset, then publishes on schedule once a person approves and records what went out. Reports growth — followers, reach, engagement and the hours that work — and catches who tagged you and what a collaboration brought back.
How you follow it
A Monday insight feed and a weekly scorecard against last week and against competitors. A calendar you can move things around in. An approval screen before anything is posted, and a monthly report for management. Reading an account and publishing to it are separate permissions on every platform, granted on different days — the reading starts at once, the publishing when each review comes back — and the module shows which ones are through instead of waiting silently.
A day with Trend & Social Hub
It reads the feeds. You read the insights.
Scan
Your own accounts come in through the official Instagram, TikTok and YouTube APIs; competitor and inspiration accounts through managed crawlers, TikTok on a best-effort basis.
AutomaticExplain
Every new post is set against its account's median: format, hook, topic, length, posting time. A breakout is one that beats it by three.
AutomaticInsight feed
What did well last week, what those posts have in common, and what is rising in your category, ranked by how much it matters to your brand.
On your screenCalendar
Next month is laid out from what actually worked: the formats to repeat, the days and the hours, with the gaps a campaign will want left open.
On your screenApproval
The asset, the caption and the time on one screen. A person approves and Omni posts on schedule: Instagram, Facebook, LinkedIn and X directly, TikTok as far as its own review allows.
Your approvalAlert
A competitor post crossing three times its median lands in Slack or e-mail with the post and the likely reason.
AlertMonthly report
Your accounts against the category: what worked, what to do more of, which formats to keep next month. PDF and shareable link.
ReportOne post, end to end
It starts in the feed and leaves on your approval.
No department does the whole job. Social Media finds the reason and lays out the month, the Studio draws it, the Guardian checks it, and nothing goes out until a person says so. Every hand-off is one click, and every step stays on the record.
Watch
Your accounts, your competitors and the accounts that inspire you, read every morning.
Trend & Social Hub
Social Media Department
ApifyExplain
Which posts took off and why: the hook, the format, the hour. The month is laid out from the answer.
Trend & Social Hub
Social Media Department
ClaudeApprove and publish
It waits for a person, then goes out at the hours that actually performed.
Trend & Social Hub
Social Media Department
SchedulerBreakout threshold
A post counts as a breakout when it beats its account's median by three.
Reading and publishing
Reading a public account and publishing to your own are different permissions, granted on different days — a platform review runs for weeks — and the module says which ones are through rather than assuming them.
Nothing goes out on its own
Any finding becomes a Content Studio job with its reasoning attached; anything that would publish waits for a person.
Runs on