Last 28 days, against the 28 before · as of 09:53
What the watched accounts are doing more of, and less of. Every line carries the posts it was counted over; a line without enough posts behind it sits in the weak signals below, where it can be counted again rather than acted on.
Patterns with enough evidence
Computed5
At least 5 posts behind each
Rising
Computed4
More posts than the window before
We do not do this
Computed1
Rising across the set and carried by none of our own posts in the same window
Weak signals
Computed3
Under 5 posts. Counted again next week
Our own sixty-second V60 is the account's best post of the year. The format is not ours and it is not new; it is simply working across the set right now.
Kettle Notes, Mill & Ember, Copper Kettle, Rookery Roasters, Northbound Coffee
Against each account’s own history
Down, not gone. Ours still hold the highest save rate on the account, so falling elsewhere is not a reason to stop.
Mill & Ember, Copper Kettle, Northbound Coffee, Sediment Coffee
Against each account’s own history
Four of our six breakouts this quarter open on a method. Two of the six do not, so this is a pattern and not a rule.
Kettle Notes, Mill & Ember, Copper Kettle, Northbound Coffee
Against each account’s own history
The saves on these are far above the reach they get. They are a library post, not a reach post, and they should be judged that way.
Mill & Ember, Kettle Notes, Rookery Roasters
Against each account’s own history
The one rising attribute the shop has not used this quarter. It carries a risk the house voice has never taken.
Rookery Roasters, Copper Kettle, Mill & Ember
Against each account’s own history
Fewer than 5 posts of evidence. Shown so they can be counted again, not acted on.
Split-screen before-and-after in the first frame
Before and afterThree posts. Could be a trend in a fortnight, could be two accounts doing the same thing in the same week.
3 posts across 2 accounts · Rookery Roasters, Mill & Ember
Publishing what a lot cost at origin
SourcingTwo posts, both from accounts that already did this. Not enough to call anything.
2 posts across 2 accounts · Studio Marrow, Northbound Coffee
Long video on the roasting side
Long videoOne account. Written down so it can be counted again next month, nothing more.
2 posts across 1 account · Northbound Coffee
The set has moved warm: browns, clay, unbleached paper. Two accounts that were cool-toned in the spring are not any more.
Read from 4 accounts in the watched set.
Large type burned into the first frame on almost every method video. Ours has it; the photo posts do not, which is correct — a still does not need a caption on it.
Read from 3 accounts in the watched set.
Method videos are shot over the shoulder or straight down. A face appears in the set only when somebody is taking a side about something.
Read from 3 accounts in the watched set.
Daylight from one side, hard shadow left in. The evenly lit studio look has gone out of the set almost completely.
Read from 3 accounts in the watched set.
Every count on this page is read over 18 Aug – 14 Sep — the watched set's last 28 days — against the 28 before them. The window is fixed, which is why the period control that moves the rest of the department is not on this page: a pattern needs dates that stay still to be comparable from one week to the next. Over the window the watched set published 152 posts and this shop published 19.