Posts
1 Sep – 13 Sep · vs last year: 1 Sep 2025 – 13 Sep 2025
Everything published in this period, newest first, with how each post stands against its own account's median. A post is only ever compared with the same account in the same format.
Posts published
Publish log12
Median reach a post
Platform insights14K
The middle post, not the average: one breakout would carry a mean on its own
Engagement per reach
Platform insights7.7%
Saves
Platform insights2,445
The signal a how-to post earns and a photo rarely does
Breakouts
Computed5
3× the account's own median reach or better
Still settling
Computed2
Published in the last forty-eight hours; listed, but left out of every median here
Posts
Newest first, with how each one stands against its own account's median in the same format.
| Post | Shape | Published | Reach | Engagement | Per reach | Saves | Against median |
|---|---|---|---|---|---|---|---|
Sunday, and the roaster is coldInstagram | PhotoTells a storyBehind the counter | Sun 13 Sep12:00 | 8,537median 8,523 | 425 | 5.0% | 62 | Still settling |
Three ratios, three cupsInstagram | CarouselOpens with a numberBrewing method | Sat 12 Sep18:00 | 16,036median 10,993 | 982 | 6.1% | 232 | Still settling |
Does the kettle actually matter?Instagram · 36s | ReelOpens with a questionBrewing method | Fri 11 Sep18:00 | 45,738median 11,816 | 3,535 | 7.7% | 516 | 3.9× median |
The starter set, back in stockInstagram | PhotoThe product, heldGear | Thu 10 Sep09:30 | 12,881median 8,152 | 677 | 5.3% | 87 | 1.6× median |
V60 in sixty seconds (Short)YouTube · 59s | ShortShows a methodBrewing method | Wed 9 Sep16:00 | 12,349median 3,075 | 736 | 6.0% | 96 | 4.0× median |
V60 in sixty seconds (TikTok cut)TikTok · 58s | ReelShows a methodBrewing method | Tue 8 Sep20:00 | 30,243median 8,594 | 3,286 | 10.9% | 355 | 3.5× median |
The brewing guide is liveInstagram | StoryThe product, heldBrewing method | Tue 8 Sep11:00 | 15,628median 10,867 | 875 | 5.6% | 122 | 1.4× median |
V60 in sixty secondsInstagram · 61s | ReelShows a methodBrewing method | Mon 7 Sep18:30 | 38,370median 11,652 | 3,333 | 8.7% | 570 | 3.3× median |
A longer answer to the question we get mostFacebook | PhotoShows a methodBrewing method | Sun 6 Sep10:00 | 1,911median 1,009 | 35 | 1.8% | 4 | 1.9× median |
Five grinders, honestly rankedInstagram | CarouselShows a methodGear | Sat 5 Sep18:00 | 40,649median 10,869 | 3,315 | 8.2% | 533 | 3.7× median |
What actually happens to a bag between roast and doorInstagram · 47s | ReelA person talkingBehind the counter | Thu 3 Sep17:30 | 11,020median 11,652 | 639 | 5.8% | 83 | 0.9× median |
Guatemala Antigua, new lotInstagram | PhotoThe product, heldOrigin | Wed 2 Sep10:00 | 11,092median 7,568 | 586 | 5.3% | 79 | 1.5× median |
The median is this account’s own, in this format, over the ninety days before the post. A post published in the last forty-eight hours has no ratio yet: its figures are still moving, so it is listed and marked rather than ranked. 2 of the posts here are still settling.
What carried the reach
Reach by the shape of the post · settled posts onlyBy format
What shape the post was.
Reel
125,37157.0%Carousel
40,64918.5%Photo
25,88411.8%Story
15,6287.1%Short
12,3495.6%
A format's share is as much about how often it was posted as about how it did. The per-post view is in the table.
By hook
What the first three seconds, or the first line, does.
Shows a method
123,52256.2%Opens with a question
45,73820.8%The product, held
39,60118.0%A person talking
11,0205.0%
By topic
What the post was about.
Brewing method
144,23965.6%Gear
53,53024.3%Origin
11,0925.0%Behind the counter
11,0205.0%
2 posts are still settling and are marked in the table. Settling posts are left out of the three breakdowns and out of every median on this page.