Posts
1 Aug – 31 Aug · vs last year: 1 Aug 2025 – 31 Aug 2025
Everything published in this period, newest first, with how each post stands against its own account's median. A post is only ever compared with the same account in the same format.
Posts published
Publish log17
Median reach a post
Platform insights9.6K
The middle post, not the average: one breakout would carry a mean on its own
Engagement per reach
Platform insights6.5%
Saves
Platform insights1,537
The signal a how-to post earns and a photo rarely does
Breakouts
Computed0
3× the account's own median reach or better
Still settling
Computed0
Published in the last forty-eight hours; listed, but left out of every median here
Posts
Newest first, with how each one stands against its own account's median in the same format.
| Post | Shape | Published | Reach | Engagement | Per reach | Saves | Against median |
|---|---|---|---|---|---|---|---|
Green beans to first crack, in twenty secondsTikTok · 22s | ReelBefore and afterRoasting | Mon 31 Aug19:15 | 23,509median 8,434 | 2,624 | 11.2% | 359 | 2.8× median |
Discount days, for anyone who buys from the marketplacesFacebook | PhotoThe product, heldOffer | Sat 29 Aug10:00 | 905median 1,081 | 14 | 1.5% | 2 | 0.8× median |
Marketplace discount days start todayInstagram | PhotoThe product, heldOffer | Fri 28 Aug08:30 | 5,747median 7,568 | 228 | 4.0% | 32 | 0.8× median |
Subscription, explained in four cardsInstagram | CarouselThe product, heldOffer | Wed 26 Aug09:00 | 7,496median 10,736 | 333 | 4.4% | 42 | 0.7× median |
Cold brew, the lazy methodInstagram · 31s | ReelShows a methodRecipe | Mon 24 Aug18:00 | 10,867median 11,898 | 590 | 5.4% | 85 | 0.9× median |
Ten years on the same cornerInstagram | PhotoTells a storyPeople | Fri 21 Aug12:30 | 12,947median 7,568 | 721 | 5.6% | 82 | 1.7× median |
Why does your coffee taste sour?TikTok · 28s | ReelOpens with a questionBrewing method | Wed 19 Aug20:00 | 9,538median 8,401 | 810 | 8.5% | 114 | 1.1× median |
Sixty grams a litre. That is the whole recipeInstagram | CarouselOpens with a numberBrewing method | Mon 17 Aug18:30 | 11,563median 10,209 | 718 | 6.2% | 160 | 1.1× median |
Saturday hours are back to normalFacebook | PhotoTells a storyBehind the counter | Sat 15 Aug10:00 | 1,281median 1,081 | 23 | 1.8% | 3 | 1.2× median |
A full V60, start to finish, nothing cutYouTube · 726s | Long videoShows a methodBrewing method | Fri 14 Aug16:00 | 3,075median 2,919 | 119 | 3.9% | 25 | 1.1× median |
The V60 set, photographed properly at lastInstagram | PhotoThe product, heldGear | Wed 12 Aug10:00 | 9,563median 7,433 | 461 | 4.8% | 62 | 1.3× median |
Why we stopped roasting on FridaysInstagram · 41s | ReelA person talkingRoasting | Mon 10 Aug17:45 | 11,491median 11,898 | 608 | 5.3% | 87 | 1.0× median |
Blade grinder vs burr, same beansTikTok · 34s | ReelBefore and afterGear | Fri 7 Aug19:30 | 10,946median 8,389 | 905 | 8.3% | 118 | 1.3× median |
Kenya AA, back on the shelfInstagram | PhotoThe product, heldOrigin | Wed 5 Aug09:15 | 8,441median 7,389 | 430 | 5.1% | 53 | 1.1× median |
Four things that ruin a cup before you taste itInstagram | CarouselShows a methodBrewing method | Mon 3 Aug18:00 | 10,993median 9,812 | 557 | 5.1% | 108 | 1.1× median |
Ethiopia Yirgacheffe is backTikTok | PhotoThe product, heldOrigin | Sun 2 Aug20:45 | 6,578median 4,576 | 470 | 7.1% | 60 | 1.4× median |
Iced filter, done properlyInstagram | CarouselShows a methodRecipe | Sat 1 Aug18:00 | 12,205median 9,754 | 678 | 5.6% | 145 | 1.3× median |
The median is this account’s own, in this format, over the ninety days before the post. A post published in the last forty-eight hours has no ratio yet: its figures are still moving, so it is listed and marked rather than ranked.
What carried the reach
Reach by the shape of the post · settled posts onlyBy format
What shape the post was.
Reel
66,35142.2%Photo
45,46228.9%Carousel
42,25726.9%Long video
3,0752.0%
A format's share is as much about how often it was posted as about how it did. The per-post view is in the table.
By hook
What the first three seconds, or the first line, does.
The product, held
38,73024.6%Shows a method
37,14023.6%Before and after
34,45521.9%Tells a story
14,2289.1%Opens with a number
11,5637.4%A person talking
11,4917.3%Opens with a question
9,5386.1%
By topic
What the post was about.
Brewing method
35,16922.4%Roasting
35,00022.3%Recipe
23,07214.7%Gear
20,50913.1%Origin
15,0199.6%Offer
14,1489.0%People
12,9478.2%Behind the counter
1,2810.8%
Every post here has settled: nothing was published inside the last forty-eight hours.