Needs a person
A post did not go out on Facebook
Today
Page access token expired. Nothing was posted; the item went back to the queue and the connection owner was told at 10:01.
- Where
- Queue
Feed
1 Aug – 31 Aug · vs last year: 1 Aug 2025 – 31 Aug 2025
What happened, ranked by how much it touches this brand. A finding says what was counted and how many posts it was counted over; where it names an attribute, it is naming a pattern, not a cause.
Engagement per reach
Platform insights6.5%
▲ 0.9 ptvs last year
Everything the posts earned, over everyone they reached
Reach
Platform insights157K
▼ 32.9%vs last year
Not added across platforms anywhere else
Engagement
Platform insights10K
▼ 21.9%vs last year
Breakouts
Computed0
— no change vs last year
3× an account's own median or better
Posts above their median
Computed70.6%
▼ 13.8 ptvs last year
The share that beat the account's own middle
Follows from posts
Platform insights321
▼ 26.0%vs last year
Waiting on a person
Before anything elseNeeds a person
2 items in the queue cannot be approved as written
Today
A check is stopping each of them. The reason is on the item, and the text can be fixed in place.
- Where
- Queue
Needs a person
TikTok refresh token expires in 20 days
This week
A token that runs out takes the next scheduled post with it. Re-authorise before it does.
- Where
- Sources
What the period found
Ranked by how much each touches this brand · vs last yearAcross the set
Shows a method is in 4 of your 5 breakouts this quarter
The posts that beat their median share this attribute. Whether it is the reason is not something this data can say; what it can say is how often the two turn up together.
Shows a method
- Carried by
- 4 of 5
- Window
- The last 90 days, whatever period is selected
- Settling posts
- Excluded
One of theirs
Northbound Coffee: Two grinds, one coffee
IG
A competitor's post at 3.6× the median of its own account's median, on Instagram.
- Against their median
- 3.6× the median
- Shape
- Reel · Before and after
- Published
- Mon 3 Aug
One of theirs
Mill & Ember: Aeropress in ninety seconds
IG
A competitor's post at 3.4× the median of its own account's median, on Instagram.
- Against their median
- 3.4× the median
- Shape
- Reel · Shows a method
- Published
- Thu 6 Aug
The short read
- Engagement per reach is 6.5%, 0.9 pt on the period before. Reach and engagement are shown apart because they move apart.
- No post beat its median by three or more this period. That is a quiet week, not a broken one.
- Watched accounts published 165 posts in the same window; the ones with hidden view counts are listed but never ranked.
Breakouts
Posts that beat their own account's median. Best first.
Computed
Nothing beat its median by three or more in this period.
The median is this account’s own, per format, over the ninety days before each post. It is not a comparison with anybody else.
Posts younger than forty-eight hours are still settling and are kept out of every median and every comparison on this page. They are marked on the Posts page.