Needs a person
A post did not go out on Facebook
Today
Page access token expired. Nothing was posted; the item went back to the queue and the connection owner was told at 10:01.
- Where
- Queue
Feed
16 Jun – 13 Sep · vs last year: 16 Jun 2025 – 13 Sep 2025
What happened, ranked by how much it touches this brand. A finding says what was counted and how many posts it was counted over; where it names an attribute, it is naming a pattern, not a cause.
Engagement per reach
Platform insights6.5%
▲ 0.8 ptvs last year
Everything the posts earned, over everyone they reached
Reach
Platform insights763K
▲ 21.9%vs last year
Not added across platforms anywhere else
Engagement
Platform insights49K
▲ 38.8%vs last year
Breakouts
Computed5
▲ newvs last year
3× an account's own median or better
Posts above their median
Computed71.8%
▼ 6.9 ptvs last year
The share that beat the account's own middle
Follows from posts
Platform insights1,641
▲ 43.3%vs last year
Waiting on a person
Before anything elseNeeds a person
2 items in the queue cannot be approved as written
Today
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- Where
- Queue
Needs a person
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- Where
- Sources
What the period found
Ranked by how much each touches this brand · vs last yearOne of ours
V60 in sixty seconds (Short) reached 4.0× the median
YouTube
It is the best post of the period on YouTube. shows a method appears in 4 of the 5 posts that beat their median this quarter — that is a count, not a cause.
Shows a method
- Reach
- 12K
- Against its median
- 4.0× the median
- Saves
- 96
- Published
- Wed 9 Sep
median 3.1K
4.0× the median
Short · Shows a method · Brewing method · published Wed 9 Sep, 16:00
Across the set
Shows a method is in 4 of your 5 breakouts this quarter
The posts that beat their median share this attribute. Whether it is the reason is not something this data can say; what it can say is how often the two turn up together.
Shows a method
- Carried by
- 4 of 5
- Window
- The last 90 days, whatever period is selected
- Settling posts
- Excluded
One of theirs
Mill & Ember: V60 in one minute
IG
A competitor's post at 4.3× the median of its own account's median, on Instagram.
- Against their median
- 4.3× the median
- Shape
- Reel · Shows a method
- Published
- Tue 1 Sep
One of theirs
Northbound Coffee: Two grinds, one coffee
IG
A competitor's post at 3.6× the median of its own account's median, on Instagram.
- Against their median
- 3.6× the median
- Shape
- Reel · Before and after
- Published
- Mon 3 Aug
The short read
- Engagement per reach is 6.5%, 0.8 pt on the period before. Reach and engagement are shown apart because they move apart.
- 5 posts beat their account's median by 3× or more. The attributes they share are counted below; what made them work is not something this data can answer.
- Watched accounts published 468 posts in the same window; the ones with hidden view counts are listed but never ranked.
Breakouts
Posts that beat their own account's median. Best first.
Computed
V60 in sixty seconds (Short)
YouTube4.0× median12K reach · 96 savesDoes the kettle actually matter?
IG3.9× median46K reach · 516 savesFive grinders, honestly ranked
IG3.7× median41K reach · 533 savesV60 in sixty seconds (TikTok cut)
TikTok3.5× median30K reach · 355 savesV60 in sixty seconds
IG3.3× median38K reach · 570 saves
The median is this account’s own, per format, over the ninety days before each post. It is not a comparison with anybody else.
Posts younger than forty-eight hours are still settling and are kept out of every median and every comparison on this page. They are marked on the Posts page.