Calendar
Sep 2026 · as of 09:53
September, slot by slot. Every line carries an owner and a state, and every line that went out carries how it did against the account's own median — so the month reads as a record, not a plan.
Slots this month
Campaign calendar24
Every one has an owner; a slot without one never reaches the calendar
Published
Publish log10
Read back from the platform after it went out
Still ahead
Campaign calendar13
Draft, briefed, asset back or approved, and still ahead of its date. One slot whose day has gone without a post is counted as missed, not as still ahead
Realised so far
Computed41.7%
Published against everything planned for the month
Did not go out
Approved, dated, and still not published. This is the only kind of miss the calendar treats as a fault.
Weekend brew tip
FBApprovedApproved Friday, did not go out: the page token expired at 03:12 on Saturday. Back in the queue.
Sat 12 Sep at 10:00 · AR · social
Sep 2026
Monday first. Campaign weeks are tinted; the day the demo is set on is marked.
- 10:00
Guatemala Antigua, new lot
Published1.5×
- 17:30
Roast to door, in one run
Published0.9×
- 18:00
Five grinders, honestly ranked
Published3.7×
- 18:30
V60 in sixty seconds
Published3.3×
- 20:00
V60 in sixty seconds — TikTok cut
Published3.5×
- 16:00
V60 in sixty seconds — Short
Published4.0×
- 09:30
Starter set back in stock
Published1.6×
- 18:00
Does the kettle actually matter?
Published3.9×
- 10:00
Weekend brew tip
Did not go out
- 18:00
Three ratios, three cups
Published1.5×
- 12:00
Sunday, and the roaster is cold
Published1.0×
- 18:00
How to clean a burr grinder
Asset back
- 09:30
Kenya AA restock
Asset back
- 20:00
Three ratios, one coffee
Asset back
- 18:00
Decaf, explained without the myths
Asset back
- 18:00
Autumn blend, first look
Asset back
- 17:30
Green to first crack, autumn lot
Briefed to Studio
- 12:00
Saturday on the bar
Draft
- 18:00
Moka pot without the bitterness
Briefed to Studio
- 09:00
Autumn blend, on sale
Draft
- 18:00
The kettle argument, settled
Draft
- 17:30
Iced filter, done properly
Draft
- 10:00
Last of the Yirgacheffe
Draft
- 18:00
Moka pot Short
Draft
Wed 2 SepMarketplace showcase
- 10:00IGPublished1.5× median
Guatemala Antigua, new lot
Photo · Origin · AR · social
Thu 3 SepMarketplace showcase
- 17:30IGPublished0.9× median
Roast to door, in one run
Reel · Behind the counter · DK · social
Sat 5 SepMarketplace showcase
- 18:00IGPublished3.7× median
Five grinders, honestly ranked
Carousel · Gear · MY · content
Mon 7 SepMarketplace showcase
- 18:30IGPublished3.3× median
V60 in sixty seconds
Reel · Brewing method · MY · content
Tue 8 Sep
- 20:00TikTokPublished3.5× median
V60 in sixty seconds — TikTok cut
Reel · Brewing method · MY · content
Wed 9 Sep
- 16:00YouTubePublished4.0× median
V60 in sixty seconds — Short
Short · Brewing method · MY · content
Thu 10 Sep
- 09:30IGPublished1.6× median
Starter set back in stock
Photo · Gear · AR · social
Fri 11 Sep
- 18:00IGPublished3.9× median
Does the kettle actually matter?
Reel · Brewing method · MY · content
Sat 12 Sep
- 10:00FBApproved
Weekend brew tip
Photo · Brewing method · AR · social
Approved Friday, did not go out: the page token expired at 03:12 on Saturday. Back in the queue.
- 18:00IGPublished1.5× median
Three ratios, three cups
Carousel · Brewing method · AR · social
Sun 13 Sep
- 12:00IGPublished1.0× median
Sunday, and the roaster is cold
Photo · Behind the counter · DK · social
Mon 14 Sep · today
- 18:00IGAsset back
How to clean a burr grinder
Reel · Gear · MY · content
Tue 15 Sep
- 09:30IGAsset back
Kenya AA restock
Photo · Origin · AR · social
- 20:00TikTokAsset back
Three ratios, one coffee
Reel · Brewing method · DK · social
Wed 16 Sep
- 18:00IGAsset back
Decaf, explained without the myths
Reel · Origin · MY · content
Thu 17 SepAutumn blend launch
- 18:00IGAsset back
Autumn blend, first look
Carousel · Roasting · MY · content
Fri 18 SepAutumn blend launch
- 17:30IGBriefed to Studio
Green to first crack, autumn lot
Reel · Roasting · DK · social
Sat 19 SepAutumn blend launch
- 12:00IGDraft
Saturday on the bar
Photo · People · AR · social
Mon 21 SepAutumn blend launch
- 18:00IGBriefed to Studio
Moka pot without the bitterness
Reel · Brewing method · MY · content
Tue 22 SepAutumn blend launch
- 09:00IGDraft
Autumn blend, on sale
Carousel · Offer · AR · social
Thu 24 Sep
- 18:00TikTokDraft
The kettle argument, settled
Reel · Gear · DK · social
Sat 26 Sep
- 17:30IGDraft
Iced filter, done properly
Reel · Recipe · MY · content
Mon 28 Sep
- 10:00IGDraft
Last of the Yirgacheffe
Photo · Origin · AR · social
Wed 30 Sep
- 18:00YouTubeDraft
Moka pot Short
Short · Brewing method · MY · content
A number beside a published slot is how that post did against its own account’s median. 11 of the month’s slots were briefed to Content Studio; the rest are shot in the shop.
Weeks that are already spoken for
Blocked out before anything is planned into them, and why.
Marketplace showcase
1 Sep – 7 Sep
A marketplace showcase ran this week. Organic offer posts stay off it: the shelf is already shouting.
Autumn blend launch
17 Sep – 23 Sep
Launch week. Three slots are held for it and the rest of the week stays light.
The marketplace window is the same record the Sales Cockpit reads. One calendar, two departments looking at it.
Why these slots exist
Where a slot came out of something the Feed counted, the finding travels with it.
Roast to door, in one run
Behind-the-counter posts beat the median in four of the last six.
Five grinders, honestly ranked
Gear carousels hold the highest save rate on the account.
V60 in sixty seconds
Sixty-second method videos are rising across the watched set.
Starter set back in stock
Stock came back in; the reel had emptied the shelf.
How to clean a burr grinder
Gear how-to is the attribute four of the six breakouts share.
Decaf, explained without the myths
Decaf is the topic Customer Voice sees asked most and the feed answers least.
Moka pot without the bitterness
The method format is still climbing; this is the one we have not covered.
Every slot, in order
24 slots, oldest first| Date | Time | Slot | Platform | Owner | State | Against median |
|---|---|---|---|---|---|---|
| Wed 2 Sep | 10:00 | Guatemala Antigua, new lot Photo · Origin | IG | AR · social | Published | 1.5× median |
| Thu 3 Sep | 17:30 | Roast to door, in one run Reel · Behind the counter | IG | DK · social | Published | 0.9× median |
| Sat 5 Sep | 18:00 | Five grinders, honestly ranked Carousel · Gear · brief BR-2026-124 | IG | MY · content | Published | 3.7× median |
| Mon 7 Sep | 18:30 | V60 in sixty seconds Reel · Brewing method · brief BR-2026-127 | IG | MY · content | Published | 3.3× median |
| Tue 8 Sep | 20:00 | V60 in sixty seconds — TikTok cut Reel · Brewing method · brief BR-2026-127 | TikTok | MY · content | Published | 3.5× median |
| Wed 9 Sep | 16:00 | V60 in sixty seconds — Short Short · Brewing method · brief BR-2026-127 | YouTube | MY · content | Published | 4.0× median |
| Thu 10 Sep | 09:30 | Starter set back in stock Photo · Gear | IG | AR · social | Published | 1.6× median |
| Fri 11 Sep | 18:00 | Does the kettle actually matter? Reel · Brewing method · brief BR-2026-129 | IG | MY · content | Published | 3.9× median |
| Sat 12 Sep | 10:00 | Weekend brew tip Photo · Brewing method | FB | AR · social | Did not go out | — |
| Sat 12 Sep | 18:00 | Three ratios, three cups Carousel · Brewing method | IG | AR · social | Published | 1.5× median |
| Sun 13 Sep | 12:00 | Sunday, and the roaster is cold Photo · Behind the counter | IG | DK · social | Published | 1.0× median |
| Mon 14 Sep | 18:00 | How to clean a burr grinder Reel · Gear · brief BR-2026-131 | IG | MY · content | Asset back | — |
| Tue 15 Sep | 09:30 | Kenya AA restock Photo · Origin | IG | AR · social | Asset back | — |
| Tue 15 Sep | 20:00 | Three ratios, one coffee Reel · Brewing method · brief BR-2026-132 | TikTok | DK · social | Asset back | — |
| Wed 16 Sep | 18:00 | Decaf, explained without the myths Reel · Origin · brief BR-2026-133 | IG | MY · content | Asset back | — |
| Thu 17 Sep | 18:00 | Autumn blend, first look Carousel · Roasting · brief BR-2026-134 | IG | MY · content | Asset back | — |
| Fri 18 Sep | 17:30 | Green to first crack, autumn lot Reel · Roasting · brief BR-2026-135 | IG | DK · social | Briefed to Studio | — |
| Sat 19 Sep | 12:00 | Saturday on the bar Photo · People | IG | AR · social | Draft | — |
| Mon 21 Sep | 18:00 | Moka pot without the bitterness Reel · Brewing method · brief BR-2026-136 | IG | MY · content | Briefed to Studio | — |
| Tue 22 Sep | 09:00 | Autumn blend, on sale Carousel · Offer | IG | AR · social | Draft | — |
| Thu 24 Sep | 18:00 | The kettle argument, settled Reel · Gear | TikTok | DK · social | Draft | — |
| Sat 26 Sep | 17:30 | Iced filter, done properly Reel · Recipe | IG | MY · content | Draft | — |
| Mon 28 Sep | 10:00 | Last of the Yirgacheffe Photo · Origin | IG | AR · social | Draft | — |
| Wed 30 Sep | 18:00 | Moka pot Short Short · Brewing method | YouTube | MY · content | Draft | — |
October opens on the 28th
October's draft is laid out on the 28th, from what beat the median in September and what is still rising in the watched set. Campaign windows are blocked out first.
The month is half gone, so most of what is left is still ahead of its date rather than late. A slot only counts as missed once its day has passed and nothing went out — and when that happens it says why, on the slot.