Accounts
17 Aug – 13 Sep · vs previous period: 20 Jul – 16 Aug
Every account the shop is on, with its own figures beside it. Reach is not the same measurement on two platforms, so the accounts are shown side by side and never added into one number.
Engagement per reach
Platform insights7.5%
Each account's engagement over its own reach, weighted. No total reach is printed on this page.
Followers
Platform insights36K
Across 5 accounts. The same person can follow more than one.
Posts published
Publish log20
Engagement
Platform insights24K
Likes, comments, saves and shares
Profile visits
Platform insights11,615
Follows from posts
Platform insights846
Counted at the post, not from the follower total
Account by account
Each platform's own figures, in its own terms.
| Account | Followers | Posts | Reach | Impressions | Engagement | Per reach | Follows |
|---|---|---|---|---|---|---|---|
| 18,407 ▲ 0.7% | 14 | 248,571 ▲ 97.3% | 314,223 | 16,957 | 6.8% ▲ 1.4 pt | 602 | |
| TikTok | 7,190 ▲ 2.1% | 3 | 63,290 ▲ 64.3% | 82,009 | 6,720 | 10.6% ▲ 3.0 pt | 197 |
| YouTube | 3,942 ▲ 1.3% | 1 | 12,349 ▲ 35.5% | 16,058 | 736 | 6.0% ▲ 2.0 pt | 43 |
| 5,262 ▲ 0.2% | 2 | 2,816 ▼ 54.3% | 3,413 | 49 | 1.7% ▼ 0.3 pt | 4 | |
| LinkedIn Nothing is posted here, so there are no post-driven visits or follows to count. The page is read for impressions and followers only. | 1,308 ▲ 0.3% | 0 | Reported as impressions | 17,893 | 394 | 2.2% — no change | — |
There is no total row. Reach counts a different thing on each platform and one person can follow two accounts, so adding the columns would produce a number that means nothing. Where a platform reports impressions instead of reach, the column says so.
Engagement per reach
Each account's engagement over its own reach, running through the period.
A line holds steady on a day nobody posted: a rate for a day with no posts is not zero, it is nothing at all. Each line starts on the account's first reach of the period rather than being carried back to the left edge, and an account that reached nobody at all is left off the chart rather than drawn along the floor.
Reach
What each account reached, day by day.
Side by side, not stacked. A reach on Instagram and a reach on TikTok are not the same measurement and are never added.
Followers
Where each account's follower count stood, read on the day.
A level, not a sum. The four accounts the shop posts on are drawn here; the LinkedIn page is in the table above.
Which hours worked
Under 6 posts in a slot and no hour is called- 08–104 posts
- 10–123 posts
- 12–141 post
- 16–188 posts1.0×
- 18–2023 posts1.2×
- 20–223 posts
Best of the 2 slots with enough posts to read: 18–20, 23 posts at a median of 1.2× this account’s own median reach.
TikTok
- 16–184 posts
- 18–206 posts1.3×
- 20–226 posts1.3×
Best of the 2 slots with enough posts to read: 20–22, 6 posts at a median of 1.3× this account’s own median reach.
YouTube
- 16–182 posts
- 18–206 posts1.1×
- 20–221 post
Best of the 1 slot with enough posts to read: 18–20, 6 posts at a median of 1.1× this account’s own median reach.
- 10–1211 posts1.0×
Best of the 1 slot with enough posts to read: 10–12, 11 posts at a median of 1.0× this account’s own median reach.
Follower counts are a level read on the day, not a sum of the period. Posts younger than forty-eight hours are still settling and are left out of the hour-of-day reading.