Channels
1 Sep – 13 Sep · vs last year: 1 Sep 2025 – 13 Sep 2025
The channels side by side: what each brought in, its part of the total, how its orders, baskets and returns compare, and how long ago it was read. A channel keeps one colour on every chart of the panel.
Marketplaces' part of net revenue
Computed61.6%
Everything that is not the shop's own web store
Largest channel's share
Computed38.4%
Web store
Cancelled or returned, of gross
Order store5.3%
Highest on Trendyol: 8.0%
Average basket
Computed₺969
₺1,829 on the web store, ₺750 on the marketplaces
Net revenue by channel
Day by day, every channel on one axis; stacked, the same figures show what the total is made of. A name in the legend hides its channel.
On the calendar in this period: Hepsiburada showcase slot (to 7 Sep) · 1 Sep; Trendyol discount days ends · 1 Sep; Back to work coupon ends · 7 Sep.
Worth knowing
What the campaign calendar and the numbers say about the moves in the table.
- Trendyol took ₺30,562 on Thu 10 Sep against an expected ₺49,028 (−37.7%). Orders stopped between 09:10 and 15:40 and came back at once: the stock feed from the order hub sent zeros and the listings read sold out. Nothing on the calendar explains it; the day after was back at ₺47,578.
- Hepsiburada took ₺39,298 a day while its showcase slot ran (1 Sep – 7 Sep) and ₺18,379 a day since (−53.2%). The slot was not renewed, and the calendar holds nothing for the channel after it.
- Trendyol took ₺99,573 a day while its discount days ran (28 Aug – 1 Sep) and ₺50,155 a day since (−49.6%). A discount run pulls orders forward, so the days right after it read low before they level out.
- The Web store held at ₺70,706 a day after its Back to work coupon ended on 7 Sep (₺70,853 a day in its last week). The brewing guide published on 8 Sep took off in search, and the V60 Starter Set it recommends brought ₺41,516 on the web store since 9 Sep, against ₺16,231 in the 5 days before.
Where the web store's visits come from is another module's page. GA4 there counts a few percent fewer orders than the order system here: ad blockers and declined cookies hide a purchase from analytics, never from the order book.
SEO & GEO Radar · Traffic & salesChannel by channel
What each channel brought in over the period, against last year. A basket is net revenue over the orders that stood; a return rate is what was cancelled or returned over gross.
| Channel | Net revenue | Share | Orders | Basket | Cancelled or returned | Last year | Change | Last read |
|---|---|---|---|---|---|---|---|---|
Web store the shop's own site Back to work coupon | ₺920,209 | 38.4%▲ 5.1 pt | 503▲ 37.4% | ₺1,829▲ 1.8% | 2.9% · ₺27,013▲ 0.3 pt | ₺657,868 | ▲ 39.9% | 3 min agothrough Web store API |
Trendyol marketplace Trendyol discount days | ₺713,178 | 29.7%▼ 7.4 pt | 990▼ 2.7% | ₺720— no change | 8.0% · ₺62,252▲ 1.4 pt | ₺733,055 | ▼ 2.7% | 1 min agothrough Webhook |
Hepsiburada marketplace Hepsiburada showcase slot | ₺385,359 | 16.1%▲ 2.5 pt | 475▲ 43.1% | ₺811▲ 0.2% | 6.2% · ₺25,631▲ 0.8 pt | ₺268,613 | ▲ 43.5% | 2 min agothrough Webhook |
Amazon marketplace | ₺160,217 | 6.7%▲ 0.8 pt | 171▲ 37.9% | ₺937▼ 0.4% | 5.0% · ₺8,398▲ 0.9 pt | ₺117,072 | ▲ 36.9% | 7 min agothrough Order hub |
N11 marketplace | ₺110,441 | 4.6%▼ 0.7 pt | 160▲ 6.7% | ₺690▼ 1.3% | 5.2% · ₺6,105▲ 0.6 pt | ₺104,796 | ▲ 5.4% | 7 min agothrough Order hub |
Pazarama marketplace | ₺60,651 | 2.5%— no change | 95▲ 23.4% | ₺641▼ 0.3% | 3.5% · ₺2,192▲ 0.2 pt | ₺49,796 | ▲ 21.8% | 8 min agothrough Order hub |
PttAVM marketplace | ₺48,688 | 2.0%▼ 0.2 pt | 81▲ 11.0% | ₺598▲ 0.3% | 2.6% · ₺1,324— no change | ₺43,742 | ▲ 11.3% | 26 min agothrough Order hublate |
| All channels | ₺2,398,744 | 100.0% | 2,475 | ₺969 | 5.3% · ₺132,915 | ₺1,974,944 | ▲ 21.5% |
A channel is read through the order hub or pushed by the channel itself; one that has gone more than twice its cadence without a read is marked late and its newest orders may be missing. The marks under a name are what the campaign calendar ran on that channel inside the period.
Where each category sells
Net revenue by channel and category. The wash deepens with the figure; the figure is always printed.
| Channel | Single origin beans | Blends | Subscriptions | Equipment | Cold brew | Unmapped | All |
|---|---|---|---|---|---|---|---|
| Web store | ₺311,527 | ₺216,875 | ₺149,692 | ₺164,269 | ₺77,846 | — | ₺920,209 |
| Trendyol | ₺257,059 | ₺264,110 | — | ₺120,983 | ₺60,765 | ₺10,261 | ₺713,178 |
| Hepsiburada | ₺134,279 | ₺139,469 | — | ₺80,942 | ₺26,191 | ₺4,478 | ₺385,359 |
| Amazon | ₺65,131 | ₺53,991 | — | ₺41,094 | — | — | ₺160,217 |
| N11 | ₺44,093 | ₺42,458 | — | ₺23,410 | — | ₺481 | ₺110,441 |
| Pazarama | ₺21,895 | ₺26,517 | — | ₺12,239 | — | — | ₺60,651 |
| PttAVM | ₺11,684 | ₺31,239 | — | ₺5,765 | — | — | ₺48,688 |
| All | ₺845,668 | ₺774,659 | ₺149,692 | ₺448,702 | ₺164,802 | ₺15,220 | ₺2,398,744 |
Subscriptions are sold on the web store only, and cold brew bottles ship from the shop and two marketplaces. A dash is a category that did not sell on the channel in the period.