Traffic & sales

What organic visibility turns into: the sessions it brings, what they do on the site, and what they buy. Organic search only, unless a card says otherwise.

6 Sep – 12 Sep

Organic sessions

GA4

4,492

▲ 31.0%vs previous period

Organic purchases

GA4

101

▲ 24.7%vs previous period

Conversion rate

GA4

2.3%

▼ 0.1 ptvs previous period

Organic revenue

GA4

₺184K

▲ 24.5%vs previous period

Average order

GA4

₺1.8K

▼ 0.1%vs previous period

Engagement rate

GA4

61.0%

▲ 3.0 ptvs previous period

Sessions over ten seconds, with a conversion or two pages

Add to cart

GA4

498

▲ 33.9%vs previous period

AI-referred sessions

GA4

298

▲ 35.5%vs previous period

Daily organic sessions

Sessions from organic search against the comparison period. Numbered marks are entries in the change log.

GA4
Organic sessions Previous period1V60 brewing guide published · 8 Sep

Daily organic revenue

Purchase revenue from organic sessions, by day. Switch to the chart for the shape.

GA4
DateOrganic revenuePrevious period
6 Sep₺15,714₺15,623
7 Sep₺21,538₺19,817
8 Sep₺22,113₺23,648
9 Sep₺40,076₺21,794
10 Sep₺35,152₺18,453
11 Sep₺29,585₺25,539
12 Sep₺20,300₺23,245

Sales funnel · organic

Sessions that took each step, and the share that went on to the next.

GA4
  1. Sessions
    4,492

  2. 61.7% go on

    Product views
    2,773

  3. 17.9% go on

    Add to cart
    498

  4. 47.1% go on

    Checkout
    235

  5. 43.2% go on

    Purchase
    101

End to end, 2.2% of organic sessions bought. The steps are GA4 events: view_item, add_to_cart, begin_checkout, purchase.

Channels side by side

Every channel's sessions, conversion and revenue in the same period, so organic search and the AI assistants read against the rest.

GA4
ChannelSessionsChangeConversionRevenueShare
Organic search4,492▲ 31.0%2.3%₺184,47740.9%
AI assistants298▲ 35.5%3.0%₺16,1162.7%
Direct2,471▲ 5.3%3.4%₺151,20422.5%
Paid search1,707▲ 42.8%2.8%₺86,03315.5%
Social988▼ 7.4%1.1%₺19,5689.0%
E-mail719▲ 11.1%4.9%₺63,3926.5%
Referral314— no change1.9%₺10,7542.9%

Sessions from the AI assistants are 6.6% of organic search's and buy at 3.0% against 2.3%.

Landing pages by revenue

Where organic sessions arrived, and which arrivals bought.

GA4
Landing pageSessionsPurchasesConversionRevenue
/494204.1%₺36,000
/coffee/ethiopia-yirgacheffe234145.8%₺25,200
/subscription171116.7%₺19,800
/coffee/house-blend13986.1%₺14,400
/coffee21162.9%₺10,800
/coffee/colombia-huila10854.9%₺9,000
/blog/v60-brew-guide29641.4%₺7,200
/blog/how-to-brew-filter-coffee35541.1%₺7,200
/equipment/v60-starter-set9444.4%₺7,200
/blog/how-to-make-cold-brew22931.2%₺5,400

Blog posts land many sessions and few purchases; the sale usually happens a visit later, which the Blog tab counts as assisted.

Revenue by category

Organic purchase revenue by what was bought.

GA4

  • Single origin beans

    ₺81,17044.0%

  • Blends

    ₺38,74021.0%

  • Subscriptions

    ₺35,05119.0%

  • Equipment

    ₺23,98213.0%

  • Cold brew

    ₺5,5343.0%

AI-referred sessions by assistant

Which assistant sent the sessions GA4 tags as AI referrals.

GA4

  • ChatGPT

    13746.0%

  • Gemini

    7224.0%

  • Perplexity

    4515.0%

  • Copilot

    279.0%

  • Claude

    186.0%

Only Gemini is sampled on the AI visibility tab; the assistants that send the most sessions are not measured yet.

New vs returning

First visits against people coming back.

GA4

  • New

    2,83063.0%

  • Returning

    1,66237.0%

Search brings mostly first visits: 63.0% of organic sessions are new. Returning visitors buy more often, which is what the subscription and e-mail channels are for.

Daily organic purchases

Orders placed in organic sessions, by day, against the comparison period.

GA4
Organic purchases Previous period1V60 brewing guide published · 8 Sep

Revenue is GA4 purchase revenue attributed last-click to organic search. Marketplace sales are not in this report; they are Sales Cockpit's.