Channels
1 Aug – 31 Aug · vs last year: 1 Aug 2025 – 31 Aug 2025
The channels side by side: what each brought in, its part of the total, how its orders, baskets and returns compare, and how long ago it was read. A channel keeps one colour on every chart of the panel.
Marketplaces' part of net revenue
Computed64.9%
Everything that is not the shop's own web store
Largest channel's share
Computed35.1%
Web store
Cancelled or returned, of gross
Order store5.4%
Highest on Trendyol: 8.4%
Average basket
Computed₺937
₺1,786 on the web store, ₺745 on the marketplaces
Net revenue by channel
Day by day, every channel on one axis; stacked, the same figures show what the total is made of. A name in the legend hides its channel.
On the calendar in this period: Back to work coupon starts · 25 Aug; Trendyol discount days starts · 28 Aug.
Worth knowing
What the campaign calendar and the numbers say about the moves in the table.
- Trendyol discount days ran 28 Aug – 1 Sep on Trendyol: ₺99,573 a day while it ran against ₺47,168 a day in the week before (+111.1%).
Where the web store's visits come from is another module's page. GA4 there counts a few percent fewer orders than the order system here: ad blockers and declined cookies hide a purchase from analytics, never from the order book.
SEO & GEO Radar · Traffic & salesChannel by channel
What each channel brought in over the period, against last year. A basket is net revenue over the orders that stood; a return rate is what was cancelled or returned over gross.
| Channel | Net revenue | Share | Orders | Basket | Cancelled or returned | Last year | Change | Last read |
|---|---|---|---|---|---|---|---|---|
Web store the shop's own site Back to work coupon | ₺1,723,340 | 35.1%▼ 1.0 pt | 965▲ 30.4% | ₺1,786▲ 0.6% | 2.8% · ₺49,236▲ 0.2 pt | ₺1,314,555 | ▲ 31.1% | 3 min agothrough Web store API |
Trendyol marketplace Trendyol discount days | ₺1,686,439 | 34.3%▲ 3.3 pt | 2,340▲ 48.9% | ₺721▲ 0.3% | 8.4% · ₺154,295▲ 1.4 pt | ₺1,130,647 | ▲ 49.2% | 1 min agothrough Webhook |
Hepsiburada marketplace | ₺674,307 | 13.7%▼ 1.4 pt | 832▲ 22.5% | ₺810▲ 0.1% | 5.9% · ₺42,427▲ 0.4 pt | ₺549,341 | ▲ 22.7% | 2 min agothrough Webhook |
Amazon marketplace | ₺346,466 | 7.1%▲ 0.7 pt | 369▲ 48.8% | ₺940▲ 0.3% | 4.6% · ₺16,613▲ 0.4 pt | ₺232,150 | ▲ 49.2% | 7 min agothrough Order hub |
N11 marketplace | ₺245,853 | 5.0%▼ 1.2 pt | 357▲ 8.8% | ₺688— no change | 4.9% · ₺12,632▲ 0.4 pt | ₺225,741 | ▲ 8.9% | 7 min agothrough Order hub |
Pazarama marketplace | ₺129,305 | 2.6%▲ 0.1 pt | 203▲ 40.0% | ₺638▼ 0.5% | 3.4% · ₺4,489▲ 0.1 pt | ₺92,632 | ▲ 39.6% | 8 min agothrough Order hub |
PttAVM marketplace | ₺106,311 | 2.2%▼ 0.4 pt | 177▲ 12.0% | ₺600— no change | 2.6% · ₺2,864— no change | ₺94,585 | ▲ 12.4% | 26 min agothrough Order hublate |
| All channels | ₺4,912,021 | 100.0% | 5,243 | ₺937 | 5.4% · ₺282,557 | ₺3,639,653 | ▲ 35.0% |
A channel is read through the order hub or pushed by the channel itself; one that has gone more than twice its cadence without a read is marked late and its newest orders may be missing. The marks under a name are what the campaign calendar ran on that channel inside the period.
Where each category sells
Net revenue by channel and category. The wash deepens with the figure; the figure is always printed.
| Channel | Single origin beans | Blends | Subscriptions | Equipment | Cold brew | Unmapped | All |
|---|---|---|---|---|---|---|---|
| Web store | ₺558,082 | ₺388,720 | ₺290,056 | ₺252,892 | ₺233,590 | — | ₺1,723,340 |
| Trendyol | ₺567,270 | ₺598,738 | — | ₺283,257 | ₺232,804 | ₺4,371 | ₺1,686,439 |
| Hepsiburada | ₺226,571 | ₺233,498 | — | ₺141,718 | ₺71,266 | ₺1,254 | ₺674,307 |
| Amazon | ₺139,049 | ₺116,843 | — | ₺90,574 | — | — | ₺346,466 |
| N11 | ₺97,618 | ₺95,123 | — | ₺53,099 | — | ₺12 | ₺245,853 |
| Pazarama | ₺45,604 | ₺57,194 | — | ₺26,507 | — | — | ₺129,305 |
| PttAVM | ₺26,265 | ₺66,504 | — | ₺13,542 | — | — | ₺106,311 |
| All | ₺1,660,460 | ₺1,556,620 | ₺290,056 | ₺861,589 | ₺537,660 | ₺5,637 | ₺4,912,021 |
Subscriptions are sold on the web store only, and cold brew bottles ship from the shop and two marketplaces. A dash is a category that did not sell on the channel in the period.