Channels
16 Jun – 13 Sep · vs last year: 16 Jun 2025 – 13 Sep 2025
The channels side by side: what each brought in, its part of the total, how its orders, baskets and returns compare, and how long ago it was read. A channel keeps one colour on every chart of the panel.
Marketplaces' part of net revenue
Computed63.9%
Everything that is not the shop's own web store
Largest channel's share
Computed36.1%
Web store
Cancelled or returned, of gross
Order store5.1%
Highest on Trendyol: 7.8%
Average basket
Computed₺946
₺1,789 on the web store, ₺747 on the marketplaces
Net revenue by channel
Day by day, every channel on one axis; stacked, the same figures show what the total is made of. A name in the legend hides its channel.
On the calendar in this period: Amazon deal days (to 16 Jul) · 14 Jul; Back to work coupon (to 7 Sep) · 25 Aug; Trendyol discount days (to 1 Sep) · 28 Aug; Hepsiburada showcase slot (to 7 Sep) · 1 Sep.
Worth knowing
What the campaign calendar and the numbers say about the moves in the table.
- Trendyol took ₺30,562 on Thu 10 Sep against an expected ₺49,028 (−37.7%). Orders stopped between 09:10 and 15:40 and came back at once: the stock feed from the order hub sent zeros and the listings read sold out. Nothing on the calendar explains it; the day after was back at ₺47,578.
- Hepsiburada took ₺39,298 a day while its showcase slot ran (1 Sep – 7 Sep) and ₺18,379 a day since (−53.2%). The slot was not renewed, and the calendar holds nothing for the channel after it.
- Trendyol took ₺99,573 a day while its discount days ran (28 Aug – 1 Sep) and ₺50,155 a day since (−49.6%). A discount run pulls orders forward, so the days right after it read low before they level out.
- The Web store held at ₺70,706 a day after its Back to work coupon ended on 7 Sep (₺70,853 a day in its last week). The brewing guide published on 8 Sep took off in search, and the V60 Starter Set it recommends brought ₺41,516 on the web store since 9 Sep, against ₺16,231 in the 5 days before.
- Amazon deal days ran 14 Jul – 16 Jul on Amazon: ₺25,786 a day while it ran against ₺10,899 a day in the week before (+136.6%).
Where the web store's visits come from is another module's page. GA4 there counts a few percent fewer orders than the order system here: ad blockers and declined cookies hide a purchase from analytics, never from the order book.
SEO & GEO Radar · Traffic & salesChannel by channel
What each channel brought in over the period, against last year. A basket is net revenue over the orders that stood; a return rate is what was cancelled or returned over gross.
| Channel | Net revenue | Share | Orders | Basket | Cancelled or returned | Last year | Change | Last read |
|---|---|---|---|---|---|---|---|---|
Web store the shop's own site Back to work coupon | ₺5,172,317 | 36.1%▲ 0.3 pt | 2,892▲ 30.3% | ₺1,789▲ 0.3% | 2.7% · ₺145,581▲ 0.1 pt | ₺3,956,436 | ▲ 30.7% | 3 min agothrough Web store API |
Trendyol marketplace Trendyol discount days | ₺4,608,751 | 32.1%▲ 0.1 pt | 6,404▲ 29.9% | ₺720▲ 0.1% | 7.8% · ₺392,037▲ 0.9 pt | ₺3,544,243 | ▲ 30.0% | 1 min agothrough Webhook |
Hepsiburada marketplace Hepsiburada showcase slot | ₺2,079,928 | 14.5%▼ 0.3 pt | 2,566▲ 26.5% | ₺810▲ 0.1% | 5.9% · ₺129,537▲ 0.4 pt | ₺1,641,223 | ▲ 26.7% | 2 min agothrough Webhook |
Amazon marketplace Amazon deal days | ₺1,053,970 | 7.4%▲ 1.1 pt | 1,122▲ 53.5% | ₺940— no change | 4.4% · ₺48,894▲ 0.3 pt | ₺687,255 | ▲ 53.4% | 7 min agothrough Order hub |
N11 marketplace | ₺713,528 | 5.0%▼ 1.1 pt | 1,034▲ 5.9% | ₺690▲ 0.1% | 4.9% · ₺36,398▲ 0.3 pt | ₺672,453 | ▲ 6.1% | 7 min agothrough Order hub |
Pazarama marketplace | ₺389,016 | 2.7%▲ 0.2 pt | 609▲ 38.4% | ₺639▼ 0.3% | 3.3% · ₺13,423▲ 0.1 pt | ₺282,028 | ▲ 37.9% | 8 min agothrough Order hub |
PttAVM marketplace | ₺321,772 | 2.2%▼ 0.3 pt | 536▲ 16.5% | ₺600▲ 0.2% | 2.6% · ₺8,680— no change | ₺275,864 | ▲ 16.6% | 26 min agothrough Order hublate |
| All channels | ₺14,339,281 | 100.0% | 15,163 | ₺946 | 5.1% · ₺774,550 | ₺11,059,501 | ▲ 29.7% |
A channel is read through the order hub or pushed by the channel itself; one that has gone more than twice its cadence without a read is marked late and its newest orders may be missing. The marks under a name are what the campaign calendar ran on that channel inside the period.
Where each category sells
Net revenue by channel and category. The wash deepens with the figure; the figure is always printed.
| Channel | Single origin beans | Blends | Subscriptions | Equipment | Cold brew | Unmapped | All |
|---|---|---|---|---|---|---|---|
| Web store | ₺1,703,545 | ₺1,177,434 | ₺850,546 | ₺799,096 | ₺641,697 | — | ₺5,172,317 |
| Trendyol | ₺1,578,368 | ₺1,642,225 | — | ₺788,550 | ₺584,976 | ₺14,632 | ₺4,608,751 |
| Hepsiburada | ₺705,883 | ₺724,265 | — | ₺439,574 | ₺204,474 | ₺5,732 | ₺2,079,928 |
| Amazon | ₺424,015 | ₺353,680 | — | ₺276,275 | — | — | ₺1,053,970 |
| N11 | ₺283,439 | ₺274,450 | — | ₺155,146 | — | ₺493 | ₺713,528 |
| Pazarama | ₺137,464 | ₺172,071 | — | ₺79,481 | — | — | ₺389,016 |
| PttAVM | ₺78,798 | ₺202,468 | — | ₺40,506 | — | — | ₺321,772 |
| All | ₺4,911,511 | ₺4,546,593 | ₺850,546 | ₺2,578,628 | ₺1,431,146 | ₺20,857 | ₺14,339,281 |
Subscriptions are sold on the web store only, and cold brew bottles ship from the shop and two marketplaces. A dash is a category that did not sell on the channel in the period.