Channels
14 Sep 2025 – 13 Sep 2026 · vs last year: 14 Sep 2024 – 13 Sep 2025
The channels side by side: what each brought in, its part of the total, how its orders, baskets and returns compare, and how long ago it was read. A channel keeps one colour on every chart of the panel.
Marketplaces' part of net revenue
Computed63.9%
Everything that is not the shop's own web store
Largest channel's share
Computed36.1%
Web store
Cancelled or returned, of gross
Order store4.7%
Highest on Trendyol: 7.0%
Average basket
Computed₺944
₺1,783 on the web store, ₺746 on the marketplaces
Net revenue by channel
Week by week, every channel on one axis; stacked, the same figures show what the total is made of. A name in the legend hides its channel.
On the calendar in this period: 11.11 (to 12 Nov) · 10 Nov; November discount week (to 30 Nov) · 24 Nov; Cold brew launch week (to 14 Jun) · 8 Jun; Amazon deal days (to 16 Jul) · 14 Jul; Back to work coupon (to 7 Sep) · 25 Aug; Trendyol discount days (to 1 Sep) · 28 Aug; Hepsiburada showcase slot (to 7 Sep) · 1 Sep.
Worth knowing
What the campaign calendar and the numbers say about the moves in the table.
- Trendyol took ₺30,562 on Thu 10 Sep against an expected ₺49,028 (−37.7%). Orders stopped between 09:10 and 15:40 and came back at once: the stock feed from the order hub sent zeros and the listings read sold out. Nothing on the calendar explains it; the day after was back at ₺47,578.
- Hepsiburada took ₺39,298 a day while its showcase slot ran (1 Sep – 7 Sep) and ₺18,379 a day since (−53.2%). The slot was not renewed, and the calendar holds nothing for the channel after it.
- Trendyol took ₺99,573 a day while its discount days ran (28 Aug – 1 Sep) and ₺50,155 a day since (−49.6%). A discount run pulls orders forward, so the days right after it read low before they level out.
- The Web store held at ₺70,706 a day after its Back to work coupon ended on 7 Sep (₺70,853 a day in its last week). The brewing guide published on 8 Sep took off in search, and the V60 Starter Set it recommends brought ₺41,516 on the web store since 9 Sep, against ₺16,231 in the 5 days before.
- Amazon deal days ran 14 Jul – 16 Jul on Amazon: ₺25,786 a day while it ran against ₺10,899 a day in the week before (+136.6%).
Where the web store's visits come from is another module's page. GA4 there counts a few percent fewer orders than the order system here: ad blockers and declined cookies hide a purchase from analytics, never from the order book.
SEO & GEO Radar · Traffic & salesChannel by channel
What each channel brought in over the period, against last year. A basket is net revenue over the orders that stood; a return rate is what was cancelled or returned over gross.
| Channel | Net revenue | Share | Orders | Basket | Cancelled or returned | Last year | Change | Last read |
|---|---|---|---|---|---|---|---|---|
Web store the shop's own site Back to work coupon+2 more | ₺20,884,550 | 36.1%▼ 0.3 pt | 11,715▲ 35.5% | ₺1,783▲ 0.1% | 2.5% · ₺546,020— no change | ₺15,410,365 | ▲ 35.5% | 3 min agothrough Web store API |
Trendyol marketplace Trendyol discount days+3 more | ₺18,300,884 | 31.6%▲ 0.9 pt | 25,410▲ 40.6% | ₺720— no change | 7.0% · ₺1,381,405▲ 0.3 pt | ₺13,018,783 | ▲ 40.6% | 1 min agothrough Webhook |
Hepsiburada marketplace Hepsiburada showcase slot+3 more | ₺8,508,420 | 14.7%▼ 0.7 pt | 10,496▲ 30.3% | ₺811▲ 0.2% | 5.5% · ₺492,654▲ 0.2 pt | ₺6,515,523 | ▲ 30.6% | 2 min agothrough Webhook |
Amazon marketplace Amazon deal days+3 more | ₺4,034,117 | 7.0%▲ 1.3 pt | 4,293▲ 67.5% | ₺940— no change | 4.3% · ₺180,045▲ 0.1 pt | ₺2,410,615 | ▲ 67.3% | 7 min agothrough Order hub |
N11 marketplace Cold brew launch week+2 more | ₺3,185,922 | 5.5%▼ 1.3 pt | 4,615▲ 10.6% | ₺690— no change | 4.7% · ₺157,469▲ 0.1 pt | ₺2,876,160 | ▲ 10.8% | 7 min agothrough Order hub |
Pazarama marketplace Cold brew launch week+2 more | ₺1,585,127 | 2.7%▲ 0.3 pt | 2,479▲ 53.0% | ₺639▼ 0.2% | 3.3% · ₺54,001— no change | ₺1,037,567 | ▲ 52.8% | 8 min agothrough Order hub |
PttAVM marketplace Cold brew launch week+2 more | ₺1,376,496 | 2.4%▼ 0.3 pt | 2,293▲ 22.2% | ₺600— no change | 2.6% · ₺37,133— no change | ₺1,125,494 | ▲ 22.3% | 26 min agothrough Order hublate |
| All channels | ₺57,875,516 | 100.0% | 61,301 | ₺944 | 4.7% · ₺2,848,727 | ₺42,394,508 | ▲ 36.5% |
A channel is read through the order hub or pushed by the channel itself; one that has gone more than twice its cadence without a read is marked late and its newest orders may be missing. The marks under a name are what the campaign calendar ran on that channel inside the period.
Where each category sells
Net revenue by channel and category. The wash deepens with the figure; the figure is always printed.
| Channel | Single origin beans | Blends | Subscriptions | Equipment | Cold brew | Unmapped | All |
|---|---|---|---|---|---|---|---|
| Web store | ₺7,524,375 | ₺5,173,349 | ₺3,346,157 | ₺3,421,336 | ₺1,419,333 | — | ₺20,884,550 |
| Trendyol | ₺6,711,430 | ₺6,963,383 | — | ₺3,358,265 | ₺1,253,173 | ₺14,632 | ₺18,300,884 |
| Hepsiburada | ₺3,070,496 | ₺3,105,581 | — | ₺1,877,384 | ₺449,227 | ₺5,732 | ₺8,508,420 |
| Amazon | ₺1,635,396 | ₺1,346,955 | — | ₺1,051,765 | — | — | ₺4,034,117 |
| N11 | ₺1,268,829 | ₺1,228,981 | — | ₺687,619 | — | ₺493 | ₺3,185,922 |
| Pazarama | ₺557,235 | ₺705,507 | — | ₺322,385 | — | — | ₺1,585,127 |
| PttAVM | ₺334,444 | ₺866,905 | — | ₺175,147 | — | — | ₺1,376,496 |
| All | ₺21,102,205 | ₺19,390,661 | ₺3,346,157 | ₺10,893,902 | ₺3,121,733 | ₺20,857 | ₺57,875,516 |
Subscriptions are sold on the web store only, and cold brew bottles ship from the shop and two marketplaces. A dash is a category that did not sell on the channel in the period.