Channels
1 Aug – 31 Aug · vs previous period: 1 Jul – 31 Jul
The channels side by side: what each brought in, its part of the total, how its orders, baskets and returns compare, and how long ago it was read. A channel keeps one colour on every chart of the panel.
Marketplaces' part of net revenue
Computed64.9%
Everything that is not the shop's own web store
Largest channel's share
Computed35.1%
Web store
Cancelled or returned, of gross
Order store5.4%
Highest on Trendyol: 8.4%
Average basket
Computed₺937
₺1,786 on the web store, ₺745 on the marketplaces
Net revenue by channel
Day by day, every channel on one axis; stacked, the same figures show what the total is made of. A name in the legend hides its channel.
On the calendar in this period: Back to work coupon starts · 25 Aug; Trendyol discount days starts · 28 Aug.
Worth knowing
What the campaign calendar and the numbers say about the moves in the table.
- Trendyol discount days ran 28 Aug – 1 Sep on Trendyol: ₺99,573 a day while it ran against ₺47,168 a day in the week before (+111.1%).
Where the web store's visits come from is another module's page. GA4 there counts a few percent fewer orders than the order system here: ad blockers and declined cookies hide a purchase from analytics, never from the order book.
SEO & GEO Radar · Traffic & salesChannel by channel
What each channel brought in over the period, against previous period. A basket is net revenue over the orders that stood; a return rate is what was cancelled or returned over gross.
| Channel | Net revenue | Share | Orders | Basket | Cancelled or returned | Previous period | Change | Last read |
|---|---|---|---|---|---|---|---|---|
Web store the shop's own site Back to work coupon | ₺1,723,340 | 35.1%▼ 0.9 pt | 965▲ 0.5% | ₺1,786▲ 0.6% | 2.8% · ₺49,236▲ 0.1 pt | ₺1,704,904 | ▲ 1.1% | 3 min agothrough Web store API |
Trendyol marketplace Trendyol discount days | ₺1,686,439 | 34.3%▲ 3.1 pt | 2,340▲ 13.5% | ₺721▲ 0.4% | 8.4% · ₺154,295▲ 1.0 pt | ₺1,481,650 | ▲ 13.8% | 1 min agothrough Webhook |
Hepsiburada marketplace | ₺674,307 | 13.7%▼ 0.6 pt | 832▼ 0.8% | ₺810▲ 0.1% | 5.9% · ₺42,427▲ 0.2 pt | ₺679,271 | ▼ 0.7% | 2 min agothrough Webhook |
Amazon marketplace | ₺346,466 | 7.1%▼ 1.0 pt | 369▼ 10.0% | ₺940▲ 0.4% | 4.6% · ₺16,613▲ 0.4 pt | ₺383,443 | ▼ 9.6% | 7 min agothrough Order hub |
N11 marketplace | ₺245,853 | 5.0%— no change | 357▲ 3.2% | ₺688▼ 0.6% | 4.9% · ₺12,632▲ 0.1 pt | ₺239,566 | ▲ 2.6% | 7 min agothrough Order hub |
Pazarama marketplace | ₺129,305 | 2.6%▼ 0.2 pt | 203▼ 4.7% | ₺638▲ 0.2% | 3.4% · ₺4,489▲ 0.1 pt | ₺135,655 | ▼ 4.7% | 8 min agothrough Order hub |
PttAVM marketplace | ₺106,311 | 2.2%▼ 0.3 pt | 177▼ 7.3% | ₺600▼ 0.2% | 2.6% · ₺2,864— no change | ₺114,769 | ▼ 7.4% | 26 min agothrough Order hublate |
| All channels | ₺4,912,021 | 100.0% | 5,243 | ₺937 | 5.4% · ₺282,557 | ₺4,739,259 | ▲ 3.6% |
A channel is read through the order hub or pushed by the channel itself; one that has gone more than twice its cadence without a read is marked late and its newest orders may be missing. The marks under a name are what the campaign calendar ran on that channel inside the period.
Where each category sells
Net revenue by channel and category. The wash deepens with the figure; the figure is always printed.
| Channel | Single origin beans | Blends | Subscriptions | Equipment | Cold brew | Unmapped | All |
|---|---|---|---|---|---|---|---|
| Web store | ₺558,082 | ₺388,720 | ₺290,056 | ₺252,892 | ₺233,590 | — | ₺1,723,340 |
| Trendyol | ₺567,270 | ₺598,738 | — | ₺283,257 | ₺232,804 | ₺4,371 | ₺1,686,439 |
| Hepsiburada | ₺226,571 | ₺233,498 | — | ₺141,718 | ₺71,266 | ₺1,254 | ₺674,307 |
| Amazon | ₺139,049 | ₺116,843 | — | ₺90,574 | — | — | ₺346,466 |
| N11 | ₺97,618 | ₺95,123 | — | ₺53,099 | — | ₺12 | ₺245,853 |
| Pazarama | ₺45,604 | ₺57,194 | — | ₺26,507 | — | — | ₺129,305 |
| PttAVM | ₺26,265 | ₺66,504 | — | ₺13,542 | — | — | ₺106,311 |
| All | ₺1,660,460 | ₺1,556,620 | ₺290,056 | ₺861,589 | ₺537,660 | ₺5,637 | ₺4,912,021 |
Subscriptions are sold on the web store only, and cold brew bottles ship from the shop and two marketplaces. A dash is a category that did not sell on the channel in the period.