Category
The aisles the shop watches, read every Monday morning: how many sellers are standing in each one, what the first page charges, and who moved on the bestseller list. All of it is relative, because relative is all a marketplace publishes.
No volume, anywhere on this tab
Not one marketplace publishes units, revenue or how often a word is searched inside it. Everything here is the movement of an ordered list and a count of sellers standing in the aisle. A tool that turns that into “demand is up 18%” has invented the eighteen. Search volume for the open web is a different question and it belongs to the SEO & GEO Radar, which buys it from somebody who measures it.
What moved since last Monday
Read off the two scans. Every line is a list position, a seller count or a price on a page.
- More sellers in the aisleCoffee › Capsules & pods on Trendyol: 14 more than last Monday, 312 in all.
- More sellers in the aisleCoffee › Cold brew & ready to drink on Trendyol: 13 more than last Monday, 71 in all.
- The first page got cheaperKitchen › Coffee equipment › Grinders: the middle of the first page moved from ₺1340 to ₺1290. That is the page, not the aisle: a cheaper seller arriving moves it as surely as anybody discounting.
- The first page got cheaperCoffee › Cold brew & ready to drink: the middle of the first page moved from ₺379 to ₺349. That is the page, not the aisle: a cheaper seller arriving moves it as surely as anybody discounting.
- New names on a bestseller list2 in Coffee › Filter coffee › Beans: Ethiopia Sidamo 250 g (Copper Kettle), Signature Blend 250 g (Sediment Coffee).
- New names on a bestseller list2 in Coffee › Cold brew & ready to drink: Cold Brew Concentrate 500 ml (Mill & Ember), Cold Brew Coffee 6 × 250 ml (Sediment Coffee).
The aisles, one at a time
5 aisles watchedCoffee › Filter coffee › Beans
Eight more sellers than last Monday and a median ₺10 lower. Both of those move together in this aisle and neither of them is a fact about anybody's sales.
214 sellers counted in the aisle, 8 more than last Monday. We hold 2 places on the list.
What the first page charges
Sellers and prices are counted off the first pages of the aisle. Neither figure says how much anybody sold; both move when a new seller arrives.
Bestseller list, this Monday
| # | Listing | Seller | Was | Move |
|---|---|---|---|---|
| 1 | House Blend 1 kg | Copper Kettle | 1 | held |
| 2 | Ethiopia Yirgacheffe 250 g | Mill & Ember | 4 | ▲ 2 |
| 3 | Breakfast Blend 500 g | Copper Kettle | 2 | ▼ 1 |
| 4 | Colombia Huila 250 g | Mill & Ember | 6 | ▲ 2 |
| 5 | House Blend 250 g | Harbor Laneours | 5 | held |
| 6 | Ethiopia Sidamo 250 g | Copper Kettle | new | entered |
| 7 | Dark Roast Blend 1 kg | Copper Kettle | 3 | ▼ 4 |
| 8 | Brazil Cerrado 500 g | Mill & Ember | 9 | ▲ 1 |
| 9 | Ethiopia Yirgacheffe 250 g | Harbor Laneours | 8 | ▼ 1 |
| 10 | Signature Blend 250 g | Sediment Coffee | new | entered |
Coffee › Cold brew & ready to drink
Thirteen new sellers in a week and the half-litre concentrate now holds two of the top three. That is a shape moving up a list, which is the strongest thing this scan is allowed to say.
71 sellers counted in the aisle, 13 more than last Monday. We hold 2 places on the list.
What the first page charges
Sellers and prices are counted off the first pages of the aisle. Neither figure says how much anybody sold; both move when a new seller arrives.
Bestseller list, this Monday
| # | Listing | Seller | Was | Move |
|---|---|---|---|---|
| 1 | Cold Brew Concentrate 500 ml | Sediment Coffee | 3 | ▲ 2 |
| 2 | Nitro Cold Brew Cans 4 × 250 ml | Copper Kettle | 1 | ▼ 1 |
| 3 | Cold Brew Concentrate 500 ml | Mill & Ember | new | entered |
| 4 | Cold Brew Coffee 6 × 250 ml | Sediment Coffee | new | entered |
| 5 | Cold Brew Coffee 6 × 250 ml | Harbor Laneours | 2 | ▼ 3 |
| 6 | Cold Brew Concentrate 1 L | Copper Kettle | 5 | ▼ 1 |
| 7 | Nitro Cold Brew Cans 4 × 250 ml | Sediment Coffee | 8 | ▲ 1 |
| 8 | Cold Brew Concentrate 1 L | Harbor Laneours | 6 | ▼ 2 |
Coffee › Espresso › Beans
Two more sellers and one place swapped at the bottom. A week where an aisle does this is worth exactly one line, and this is it.
176 sellers counted in the aisle, 2 more than last Monday. We hold 1 place on the list.
What the first page charges
Sellers and prices are counted off the first pages of the aisle. Neither figure says how much anybody sold; both move when a new seller arrives.
Bestseller list, this Monday
| # | Listing | Seller | Was | Move |
|---|---|---|---|---|
| 1 | Espresso Blend 1 kg | Copper Kettle | 1 | held |
| 2 | Espresso Blend 250 g | Rookery Roasters | 2 | held |
| 3 | Espresso Blend 1 kg | Harbor Laneours | 4 | ▲ 1 |
| 4 | Dark Roast Blend 1 kg | Copper Kettle | 3 | ▼ 1 |
| 5 | Signature Blend 1 kg | Rookery Roasters | 5 | held |
Kitchen › Coffee equipment › Grinders
The top two are the same object with two shop names on it, which is what the barcode says and why this is the one aisle the module can be exact about.
94 sellers counted in the aisle, 3 more than last Monday. We hold 1 place on the list.
What the first page charges
Sellers and prices are counted off the first pages of the aisle. Neither figure says how much anybody sold; both move when a new seller arrives.
Bestseller list, this Monday
| # | Listing | Seller | Was | Move |
|---|---|---|---|---|
| 1 | Conical Burr Manual Grinder 38 mm | Rookery Roasters | 2 | ▲ 1 |
| 2 | Conical Burr Manual Grinder 38 mm | Mill & Ember | 1 | ▼ 1 |
| 3 | Electric Burr Grinder 200 W | Other seller | 3 | held |
| 4 | Conical Burr Manual Grinder 48 mm Travel | Rookery Roasters | 6 | ▲ 2 |
| 5 | Hand Grinder | Harbor Laneours | 4 | ▼ 1 |
Coffee › Capsules & pods
We hold nothing here. The aisle is watched because every one of the five watched sellers carries capsules and the compostable ones have climbed all week — which is a question for the Gaps tab, not an instruction.
312 sellers counted in the aisle, 14 more than last Monday. We hold nothing on this list.
What the first page charges
Sellers and prices are counted off the first pages of the aisle. Neither figure says how much anybody sold; both move when a new seller arrives.
Bestseller list, this Monday
| # | Listing | Seller | Was | Move |
|---|---|---|---|---|
| 1 | Coffee Capsules 40 pcs Lungo | Copper Kettle | 1 | held |
| 2 | Compostable Coffee Capsules 20 pcs | Copper Kettle | 4 | ▲ 2 |
| 3 | Coffee Capsules 10 pcs Espresso | Mill & Ember | 2 | ▼ 1 |
| 4 | Compostable Coffee Capsules 20 pcs | Sediment Coffee | new | entered |
| 5 | Coffee Capsules 40 pcs | Other seller | 5 | held |
Sample data. A bestseller list is curated by the marketplace and ordered by something it does not explain, so it is read as an ordering and never as a quantity. A name that left a list altogether is not counted here: this scan reads the list that exists today.