Gaps
This list is the negative space of the matcher: what is left when every watched listing has been held against our own catalogue and nothing of ours came back. That makes it exactly as good as the matcher is, which is why every row carries how sure it was.
The two questions
Printed where the asking happens, rather than kept in somebody's head.
- Two questions, and only two
- Something the watched sellers carry and we do not, and something climbing a bestseller list in an aisle with few sellers in it. Anything else is an opinion about your business.
- Every candidate carries its confidence
- “We do not carry it” is a claim about our own catalogue, and the matcher is the only thing that can make it. Where it is unsure, the candidate is shown as a question about something we may already sell rather than as an opportunity.
Is the list working?
Candidates closed against candidates ever raised.
4 of 15
A list that only ever grows is a list nobody is reading. Every one of those four was closed by a person with a sentence attached, and none of them can come back on their own.
They carry it, we do not
6 openCoffee capsules
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Copper Kettle | Hepsiburada | ₺79 |
| Mill & Ember | Amazon | ₺108 |
| Northbound Coffee | Amazon | ₺259 |
| Rookery Roasters | Amazon | ₺99 |
| Sediment Coffee | Trendyol | ₺79 |
What raised it
- Every one of the five watched sellers carries it, across 25 listings
- Up from 4 to 2 on the Coffee › Capsules & pods bestseller list, with 312 sellers in the aisle
- 3 different sizes on these shelves, so there is no one price to quote
- Nothing in our catalogue comes close to it
A pour-over dripper
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Trendyol | ₺609 |
| Copper Kettle | Hepsiburada | ₺439 |
| Rookery Roasters | Amazon | ₺689 |
What raised it
- 3 of the five watched sellers carry it, across 4 listings
- Their prices run ₺439 to ₺689, middle ₺649
- Nothing in our catalogue comes close to it
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
A gooseneck kettle
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Trendyol | ₺1,238 |
| Copper Kettle | Hepsiburada | ₺949 |
| Rookery Roasters | Hepsiburada | ₺1,438 |
What raised it
- 3 of the five watched sellers carry it, across 4 listings
- Their prices run ₺949 to ₺1539, middle ₺1338
- Nothing in our catalogue comes close to it
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
A brewing scale
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | N11 | ₺1,309 |
| Copper Kettle | Trendyol | ₺829 |
| Rookery Roasters | Amazon | ₺1,157 |
What raised it
- 3 of the five watched sellers carry it, across 4 listings
- Their prices run ₺829 to ₺1309, middle ₺1193
- Nothing in our catalogue comes close to it
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
A serving carafe
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Amazon | ₺459 |
| Rookery Roasters | Amazon | ₺445 |
What raised it
- 2 of the five watched sellers carry it, across 3 listings
- Their prices run ₺445 to ₺479, middle ₺459
- Nothing in our catalogue comes close to it
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
An espresso tamper
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Hepsiburada | ₺529 |
| Rookery Roasters | Hepsiburada | ₺639 |
What raised it
- 2 of the five watched sellers carry it, across 3 listings
- Their prices run ₺529 to ₺669, middle ₺639
- Nothing in our catalogue comes close to it
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
Might already be ours
5 questionsThese came up as gaps, and the matcher is not confident enough to agree. Half a match is not a fact in either direction: it cannot say we carry the thing and it cannot say we do not. Left alone, a list like this one quietly recommends a product the shop has sold for two years in a different size.
Cold brew concentrate, 500 ml
The list raised this as something we do not carry, and the matcher is not sure that is true. It is 50% sure this is our Cold Brew Concentrate 1 L, which is not enough to call the gap covered and not enough to call it a gap. A likeness may not become a fact in either direction, so it comes to a person as a question.
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Sediment Coffee | Trendyol | ₺229 |
| Mill & Ember | N11 | ₺239 |
| Northbound Coffee | Trendyol | ₺298 |
| Copper Kettle | Trendyol | ₺189 |
| Rookery Roasters | Amazon | ₺289 |
What raised it
- Every one of the five watched sellers carries it, across 7 listings
- Up from 3 to 1 on the Coffee › Cold brew & ready to drink bestseller list, with 71 sellers in the aisle
- Their prices run ₺189 to ₺298, middle ₺239
- The matcher is 50% sure this is our Cold Brew Concentrate 1 L, which is not sure enough to call it covered
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
A blend in a 500 g bag
The list raised this as something we do not carry, and the matcher is not sure that is true. It is 50% sure this is our Espresso Blend 250 g, which is not enough to call the gap covered and not enough to call it a gap. A likeness may not become a fact in either direction, so it comes to a person as a question.
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Amazon | ₺439 |
| Northbound Coffee | Amazon | ₺649 |
| Copper Kettle | Hepsiburada | ₺309 |
| Rookery Roasters | Hepsiburada | ₺489 |
| Sediment Coffee | Trendyol | ₺439 |
What raised it
- Every one of the five watched sellers carries it, across 35 listings
- Their prices run ₺309 to ₺728, middle ₺439
- The matcher is 50% sure this is our Espresso Blend 250 g, which is not sure enough to call it covered
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
Ready-to-drink cold brew, 4 × 250 ml
The list raised this as something we do not carry, and the matcher is not sure that is true. It is 64% sure this is our Cold Brew Concentrate 1 L, which is not enough to call the gap covered and not enough to call it a gap. A likeness may not become a fact in either direction, so it comes to a person as a question.
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Hepsiburada | ₺309 |
| Copper Kettle | N11 | ₺269 |
| Rookery Roasters | Amazon | ₺368 |
| Sediment Coffee | Trendyol | ₺329 |
What raised it
- 4 of the five watched sellers carry it, across 4 listings
- Their prices run ₺269 to ₺368, middle ₺319
- The matcher is 64% sure this is our Cold Brew Concentrate 1 L, which is not sure enough to call it covered
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
Filter papers
The list raised this as something we do not carry, and the matcher is not sure that is true. It is 60% sure this is our V60 Filter Papers · 100, which is not enough to call the gap covered and not enough to call it a gap. A likeness may not become a fact in either direction, so it comes to a person as a question.
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Trendyol | ₺279 |
| Copper Kettle | N11 | ₺229 |
| Rookery Roasters | Amazon | ₺309 |
| Sediment Coffee | Trendyol | ₺259 |
What raised it
- 4 of the five watched sellers carry it, across 5 listings
- Their prices run ₺229 to ₺359, middle ₺279
- The matcher is 60% sure this is our V60 Filter Papers · 100, which is not sure enough to call it covered
What the aisle charges
Across every listing behind this shape, not one per seller. What it would earn is a different question: the cost of goods is not on a listing page.
AA (Kenya), which we may already sell under another name
The list raised this as something we do not carry, and the matcher is not sure that is true. It is 50% sure this is our Kenya AA 250 g, which is not enough to call the gap covered and not enough to call it a gap. A likeness may not become a fact in either direction, so it comes to a person as a question.
Who carries it
| Seller | Shelf | Their listing |
|---|---|---|
| Mill & Ember | Trendyol | ₺759 |
| Northbound Coffee | Trendyol | ₺907 |
| Copper Kettle | Trendyol | ₺599 |
| Sediment Coffee | Trendyol | ₺819 |
What raised it
- 4 of the five watched sellers carry it, across 8 listings
- 2 different sizes on these shelves, so there is no one price to quote
- The matcher is 50% sure this is our Kenya AA 250 g, which is not sure enough to call it covered
Closed, and not coming back
4 decisions keptThe decision and the reason, in the words of the person who made it.
Flavoured coffee — vanilla, caramel, hazelnut
22 Aug 2026 · Category owner
“We do not flavour coffee. Three of them sell it and they are welcome to it; it is not a gap, it is a different shop.”
Instant coffee jars
14 Jul 2026 · Owner
“No. Ask me again when we have a roastery that is bored.”
Loose leaf tea
30 Jun 2026 · Category owner
“Two of the watched sellers have started carrying tea. We are not a tea shop and the shelf space argument does not apply to us — we do not have shelves.”
Branded mugs and tumblers
24 Jun 2026 · Category owner
“Tried it in 2025. Everybody has one and nobody needs two. The stock is still in the back.”
What this list will not do
- A closed candidate stays closed
- The decision and the reason are kept. The list never raises it again, and a person can reopen it by hand, which is the only way it comes back.
- No profit in here
- What a candidate would earn depends on the cost of the goods, and this module cannot see that. The band tells you what the aisle charges; the margin is a question for somebody with the invoice.
4 of the 15 candidates this list has ever raised are closed, each with the sentence of the person who closed it. A list that only ever grows is a list nobody is reading. Sample data.