H

Harbor Lane

Brand Guardian

Desk7
Mark-up4
Rulebook
Live channels6
Label
Press
Intake
Record
Report
Sources

Gate ran 10:34

Rulebook v7 · 4 Aug

58 rules in force · 46 of them measured or read, 6 raised by a model, 6 on a person’s checklist.

Sample data
Omni*module 04 · demoContent Studio demo
H

Harbor Lane · Guardian

Rulebook v7 · sample data

Omni*

Report

1 Aug – 31 Aug · vs last year: 1 Aug 2025 – 31 Aug 2025

TodayYesterday7 days28 daysThis monthLast month90 days12 months
Previous periodLast year

What the gate came to: how much was checked, how much was right the first time, which rules actually caught something and who sent the cleanest work. Counts of rules, never a grade for anybody's design.

Files checked

The gate

409

▲ 25.8%vs last year

Passed first time

Computed

62.6%

▼ 5.4 ptvs last year

Nothing broken on the first round

Issues per file

The gate

0.53

▲ 0.07vs last year

216 findings in all

Hours to a decision

The gate

3.8 h

▼ 0.6 hvs last year

The gate takes under a minute. The rest is a person's diary.

Sent back

The gate

153

▲ 47.1%vs last year

From outside

The gate

61

▼ 1.6%vs last year

Agency, printer and supplier files, through the same door

The period, in short

  • Files passed the first round 63 per cent of the time, against 68 per cent in the window before it5.4 pt.
  • The book grew once inside this window — v7. The fortnight after a new section is written is the fortnight everything fails it, which is the dip on the chart rather than a bad month.
  • 36 per cent of everything caught came from three rules — a shape the surface takes, headline clear of the platform's own furniture, clear space of one h on every side. A book with a long tail and a short head is a book that is mostly teaching three things.
  • 34 of 58 rules caught nothing at all. That is not an argument for deleting them: a rule nobody breaks any more is usually a rule everybody has learned, and the year after it is deleted is the year it comes back.

Files checked

Everything that came through the gate, inside and outside, against the same length of time before it.

The gate
01020301 Aug6 Aug11 Aug16 Aug21 Aug26 Aug31 Aug1
This period Last year1v7 · 6 rules · 4 Aug

The hairlines are the days the rulebook grew a section — v7. The fortnight after each of them is the fortnight everything fails it, and the recovery afterwards settles above where it started. That is what writing a rule down costs and what it pays.

Who sent it

Files through the gate in this period, by whoever put them there.

The gate

  • Content Studio

    25362%

  • In-house designer

    5614%

  • The web store

    3910%

  • The agency

    287%

  • The label printer

    225%

  • A packaging supplier

    113%

The three outside senders are a small share of the files and most of the round trips. An agency has the brief and the deadline and not the type licences; a printer changes artwork to make it print, which is its job and is also what the press rules are for.

Which part of the book caught it

Findings in this period, by the shelf of the rulebook the rule sits on.

Brand rulebook

  • The surface it is going to

    9845%

  • Colour

    3215%

  • Type

    2813%

  • The mark

    2713%

  • The words

    2110%

  • The press

    84%

  • The law, on a label

    21%

A shelf catching nothing is not a shelf doing nothing. The law section is quiet most months and it is the one where a miss is a recall rather than a reprint.

What actually caught things

Every row is a rule in the book, by its own key. Add a rule and it appears here; delete one and it goes.

The rules that fired

The twelve rules that caught the most, 181 findings between them. The share is of everything caught in the period, so these do not add up to a hundred.

The gate
RuleShelfHow it is testedCaughtSharevs before
A shape the surface takesThe surface it is going toMeasured2813%+6
Headline clear of the platform's own furnitureThe surface it is going toMeasured2813%+6
Clear space of one H on every sideThe markMeasured2110%+7
Body type reaches 4.5:1 against its groundColourMeasured167%+10
Nothing written on a marketplace main imageThe surface it is going toMeasured157%+11
Product fills the frame the channel asks forThe surface it is going toMeasured136%+3
Inside the text the surface carriesThe surface it is going toMeasured136%+7
Mandatory text at 1.2 mm x-height or moreTypeMeasured115%+6
Licensed for where it is goingTypeMeasured105%0
No health or diet claimsThe wordsRead94%+7
Origin named, never impliedThe wordsRead94%+2
No near misses of a brand colourColourMeasured84%+2

Every rule in this table is one that is measured or read, and that is not a coincidence: a rule a vision model raises is a question rather than a finding, and it is not counted here until a person has agreed with it. The same goes for the lines on the checklist. What is left is arithmetic and matching, which is exactly why these are the rules allowed to stop a file on their own.

The period, against the one before it

1 Aug – 31 Aug · against 1 Aug 2025 – 31 Aug 2025

Computed

  • Files checked

    Everything that came through the gate, inside and outside.

    409▲ 25.8% from 325

  • Passed first time

    Nothing measured or read came back broken on the first round.

    62.6%▼ 5.4 pt from 68.0%

  • Sent back

    Each one with the findings and the rule behind them attached.

    153▲ 47.1% from 104

  • Issues per file

    Counted over every file, not only over the ones that broke something.

    0.53▲ 0.07 from 0.46

  • Hours from arriving to a decision

    The gate finishes in under a minute; this is how long the answer waited on a person.

    3.8 h▼ 0.6 h from 4.4 h

  • Rules that caught something

    Out of 58 in the book. This is how much of it earned its place this period.

    24▲ 4.3% from 23

  • Rules that caught nothing

    Not the same as rules doing nothing. Most of these are the ones everybody has already learned.

    34▼ 2.9% from 35

Nothing on this page is an outcome. A quality-control department that reports sales is reporting somebody else's number; this one reports how many rules were broken, by whom, and how long the answer took. Whether the work was any good is a question for the people it was made for, and it is not measured here or anywhere else in this module.

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