Record
Mon 14 Sep, to 10:34 · vs same weekday last year: Mon 15 Sep 2025, to 10:34
Every decision this desk has made, with the version of the rulebook it was made under. Nothing is judged again when a rule changes — the row keeps the book it answered to, and that is what makes a disagreement six months from now a matter of reading.
Decisions
The gate13
One per file that arrived. 3 in the comparison is too few to divide by, so no change is printed.
Sent back
Computed15.4%
Something measured or read came back broken
Time to a decision
Computed0.7 h
From a file arriving to somebody saying yes or no. The gate takes seconds; the rest is a diary.
Measured against v7
Brand rulebook100.0%
The whole period answered to one book
Books in force
Brand rulebook1
The whole period sits inside one version
Which book each decision answered to
Decisions in this period, by the version of the rulebook that was in force on the day they were made.
v7in force
13100%
Nothing here is judged twice. A file approved in June was measured against June’s book and stays approved when the book changes in August — the row keeps the version, so the question “why did this pass?” has an answer that does not depend on anybody’s memory.
How the book got here
Each version was written after something went wrong. The summary says which thing.
- v74 Aug 2026In force13 decisions in this period
The printer's specification came in as rules: ink ceiling, bleed, safety margin, embedded faces, colour space.
Total ink under the press ceilingThree millimetres of bleed on every edgeNothing within four millimetres of the trimEvery face embedded in the filePrint files are CMYK, screen files are sRGBEnough pixels at the size it is laid out - v621 Jul 2026
Contrast floors written down after a spec line went out on a listing in Sand on Chalk. Licence coverage made a blocking rule.
Body type reaches 4.5:1 against its groundDisplay type reaches 3:1Licensed for where it is going - v530 Jun 2026
Marketplace main-image rules taken from the channels' own policies; how a lot is named tightened after a blend was listed as an estate lot.
Nothing written on a marketplace main imageMain image on a plain white groundProduct fills the frame the channel asks forOrigin named, never impliedA product called the same thing on every channel - v412 May 2026
The brand book refresh: palette, voice, superlatives, the type scale.
Brand palette onlyNo near misses of a brand colourHouse voice: plain, no hype punctuationNo unprovable superlativesHouse faces onlyNothing set under the surface's smallest sizeAt most two families in one piece - v39 Apr 2026
The label law written out field by field, with the x-height, after a print run was held at the plate stage.
Every field set from the product record, never typedThe name of the foodIngredientsNet quantityOriginImporter and addressStorage and best beforeLot or batch markAllergen statement where the line is sharedMandatory text at 1.2 mm x-height or more - v218 Feb 2026
The new mark: clear space, the two colourways, the minimum sizes, and what may not be done to it.
Clear space of one H on every sideNever printed under 18 mm wideNever shown under 96 px wideNever stretched, squashed or rotatedTwo colourways only: Harbor, or reversed outNot over a busy part of a photographOnly the lockups in the bookThe current mark, not the one before itProfile picture above the mark's floorThe shop's name written one way - v13 Jun 2024
The brand book as a document: a PDF on a shared drive, and whoever had read it. Nothing in it could be run against a file.
No rules a machine could run. This is the version every brand book is still on.
Decisions
Newest first. Every row has a person's role on it, because there is no other way for a row to get here.
| File | Going to | From | Decision | What it broke | When | Book |
|---|---|---|---|---|---|---|
| kenya-aa-gallery-2.jpg | TY Gallery | Content Studio | Approvedby marketplace operations | Nothing | Mon 14 Sep, 10:12 | v7 |
| autumn-teaser-9x16.mp4 | IG Reel | Content Studio | Approvedby social media | Nothing | Mon 14 Sep, 09:58 | v7 |
| wholesale-price-card.pdf | Catalogue | In-house designer | Sent backby the brand manager | Body type reaches 4.5:1 against its groundNothing set under the surface's smallest size | Mon 14 Sep, 09:41 | v7 |
| subscription-banner-web.jpg | Web hero | The web store | Approvedby the brand manager | Nothing | Mon 14 Sep, 09:22 | v7 |
| pallet-label-sheet.pdf | 250 g label | A supplier | Sent backby production | Lot or batch markMandatory text at 1.2 mm x-height or more | Mon 14 Sep, 08:47 | v7 |
| decaf-feed-4x5.jpg | IG Feed | Content Studio | Approvedby social media | Nothing | Mon 14 Sep, 08:30 | v7 |
Rows from the last few days are the real ones, with the person's own sentence where a file went back. Older rows are drawn from the same volume model the report reads, and the rules they broke come from that day's own counts, so the two pages cannot tell different stories about the same Tuesday. Sample data.