Record

• v7in force

  39196%

• v6

  184%

Nothing here is judged twice. A file approved in June was measured against June’s book and stays approved when the book changes in August — the row keeps the version, so the question “why did this pass?” has an answer that does not depend on anybody’s memory.

1. v74 Aug 2026In force391 decisions in this period

   The printer's specification came in as rules: ink ceiling, bleed, safety margin, embedded faces, colour space.

   Total ink under the press ceilingThree millimetres of bleed on every edgeNothing within four millimetres of the trimEvery face embedded in the filePrint files are CMYK, screen files are sRGBEnough pixels at the size it is laid out
2. v621 Jul 202618 decisions in this period

   Contrast floors written down after a spec line went out on a listing in Sand on Chalk. Licence coverage made a blocking rule.

   Body type reaches 4.5:1 against its groundDisplay type reaches 3:1Licensed for where it is going
3. v530 Jun 2026

   Marketplace main-image rules taken from the channels' own policies; how a lot is named tightened after a blend was listed as an estate lot.

   Nothing written on a marketplace main imageMain image on a plain white groundProduct fills the frame the channel asks forOrigin named, never impliedA product called the same thing on every channel
4. v412 May 2026

   The brand book refresh: palette, voice, superlatives, the type scale.

   Brand palette onlyNo near misses of a brand colourHouse voice: plain, no hype punctuationNo unprovable superlativesHouse faces onlyNothing set under the surface's smallest sizeAt most two families in one piece
5. v39 Apr 2026

   The label law written out field by field, with the x-height, after a print run was held at the plate stage.

   Every field set from the product record, never typedThe name of the foodIngredientsNet quantityOriginImporter and addressStorage and best beforeLot or batch markAllergen statement where the line is sharedMandatory text at 1.2 mm x-height or more
6. v218 Feb 2026

   The new mark: clear space, the two colourways, the minimum sizes, and what may not be done to it.

   Clear space of one H on every sideNever printed under 18 mm wideNever shown under 96 px wideNever stretched, squashed or rotatedTwo colourways only: Harbor, or reversed outNot over a busy part of a photographOnly the lockups in the bookThe current mark, not the one before itProfile picture above the mark's floorThe shop's name written one way
7. v13 Jun 2024

   The brand book as a document: a PDF on a shared drive, and whoever had read it. Nothing in it could be run against a file.

   No rules a machine could run. This is the version every brand book is still on.