Mark-up
As of 10:34 · the period does not apply here
The file as it came in, with everything the book found marked where it was found. What has no place on the artwork — the colour space, the ink on the paper, the licence — is listed without a pin rather than given a spot it does not have.
seasonal-sticker-die1.ai
The printer's own artwork for the seasonal sticker. Round one went back with the die-line still printing; everything a machine can measure is right this time, and a die-line layer is not something a machine can see.
- Roasted coffee
- 250 g ℮
- Brazil and Colombia
- Lot HB-2608
60 × 90 mm. Contents, net quantity, origin, importer and storage are set from the product record, not typed.
Nothing on this file has a place on the artwork.
Clear on all 41 rules that apply
A count of rules, not a mark out of ten. Whether the thing is any good is a question for the person it was drawn for.
No words travel with this file. The rules that read language say so rather than reporting a pass on language that is not there.
What the book found
Numbered where the finding has a place on the artwork, and in the order it has to be dealt with.
Only the lockups in the book
ChecklistConfirm the lockup is one of the three in the book
Wordmark, stacked, and the roundel. A designer who needs a fourth arrangement asks for one rather than making one at four in the afternoon.
On the checklistBrand Book p. 5 · lockupsSpot colours named, and only the ones we buy
ChecklistConfirm the separations are the four we buy and nothing else
A spot colour invented in the file becomes a fifth plate and an invoice nobody approved.
On the checklistPrinter's specification · separationsNo light type set to overprint
ChecklistConfirm nothing light is set to overprint
White set to overprint disappears on press. It is invisible on screen and in the proof, and obvious on the pallet.
On the checklistPrinter's specification · overprintDie-line on its own layer, and not printed
ChecklistConfirm the die-line is on its own layer and set not to print
A die-line left in the artwork prints as a thin magenta rectangle around the label, on every bag.
On the checklistPrinter's specification · die-linesReal weights, never faux bold or slanted
ChecklistConfirm the weights are real rather than outlined or sheared
The families ship the weights. A bold made by outlining and a slant made by shearing both look like what they are, at size, on paper.
On the checklistBrand Book p. 19 · weights
Every line says how it was tested. A measurement and a match can fail a file on their own; a model’s question never can, however sure it says it is.
On the checklist
Lines nobody has automated and nobody is pretending to. A person ticks them.
Your call
Omni has counted. It does not have a way to approve anything and is not getting one.
2 things are holding this file. There is no approve button while that is true — not a greyed-out one, none.
- ChecklistNo light type set to overprint
- ChecklistDie-line on its own layer, and not printed
Earlier rounds
What was said when this file went back, kept so the argument that got here is still readable.
- Round 1Sent backWed 9 Sep, 10:15 · production
“The die-line is still on a printing layer. Every bag would have come out with a thin magenta rectangle around the sticker.”
Broke: Die-line on its own layer, and not printed · Nothing within four millimetres of the trim
Measured against rulebook v7, in force since 2026-08-04. Edit the copy or tick a line and every rule is run again here, in this browser, by the function the server just ran.