Mark-up
As of 10:34 · the period does not apply here
The file as it came in, with everything the book found marked where it was found. What has no place on the artwork — the colour space, the ink on the paper, the licence — is listed without a pin rather than given a spot it does not have.
shop-window-a2-v2.pdf
Round two. The first went back in RGB with a twelve-millimetre mark; both are right now, and the model still does not like where the mark is sitting.
Brewing on Saturdays
Ten in the morning. Bring a cup.
420 × 594 mm at 300 dpi, 3 mm bleed, CMYK. Checked here, never called print-ready: the press has the last word.
One finding sits somewhere you can point at. The rest are properties of the whole file — its shape, its colour space, the ink it puts on paper — and are listed without a pin rather than given a place they do not have.
Clear on 29 rules; 1 raised for a person
A count of rules, not a mark out of ten. Whether the thing is any good is a question for the person it was drawn for.
Every rule below is run again on each keystroke, here, by the function the server ran.
What the book found
Numbered where the finding has a place on the artwork, and in the order it has to be dealt with.
- 1
Not over a busy part of a photograph
For a personmodel 71% surethe mark sits over the steam in the lower third rather than over the flat ground
A mark sitting on a pour or a crowd reads as neither. Where a layout needs it over a picture, it goes over the quiet corner.
Flagged for a personBrand Book p. 8 · over photography Only the lockups in the book
ChecklistConfirm the lockup is one of the three in the book
Wordmark, stacked, and the roundel. A designer who needs a fourth arrangement asks for one rather than making one at four in the afternoon.
On the checklistBrand Book p. 5 · lockupsSpot colours named, and only the ones we buy
ChecklistConfirm the separations are the four we buy and nothing else
A spot colour invented in the file becomes a fifth plate and an invoice nobody approved.
On the checklistPrinter's specification · separationsNo light type set to overprint
ChecklistConfirm nothing light is set to overprint
White set to overprint disappears on press. It is invisible on screen and in the proof, and obvious on the pallet.
On the checklistPrinter's specification · overprintReal weights, never faux bold or slanted
ChecklistConfirm the weights are real rather than outlined or sheared
The families ship the weights. A bold made by outlining and a slant made by shearing both look like what they are, at size, on paper.
On the checklistBrand Book p. 19 · weights
Every line says how it was tested. A measurement and a match can fail a file on their own; a model’s question never can, however sure it says it is.
On the checklist
Lines nobody has automated and nobody is pretending to. A person ticks them.
Your call
Omni has counted. It does not have a way to approve anything and is not getting one.
One thing is holding this file. There is no approve button while that is true — not a greyed-out one, none.
- ChecklistNo light type set to overprint
Earlier rounds
What was said when this file went back, kept so the argument that got here is still readable.
- Round 1Sent backFri 11 Sep, 09:30 · the brand manager
“The mark is sitting on the steam. Put it on the flat ground at the foot, and while it is open, it is twelve millimetres wide.”
Broke: Not over a busy part of a photograph · Never printed under 18 mm wide
Measured against rulebook v7, in force since 2026-08-04. Edit the copy or tick a line and every rule is run again here, in this browser, by the function the server just ran.