Live channels
As of 10:34 · the period does not apply here
The same rulebook, run against pages that are already published. Nothing here came through the gate this morning; all of it went out before anybody was checking, and all of it is still being read.
Pages walked
Channel APIs12
2 of them came back clean
Would stop a file
Brand rulebook6
Measured or matched, and live anyway
For a person
Vision model3
A model raised these. None of them is a verdict
On the checklist
Entered by hand1
Nobody has automated this one and nobody is pretending to
Median age of a finding
Computed357 d
Half of this list has been live longer than that
Oldest
Computed760 d
Facebook page, unchanged for 2.1 years
What this list actually is
- The oldest thing here has been live for 2.1 years, and it was found by comparing two numbers the platform publishes about our own page. It could have been found on any morning since. Nobody was looking, because looking at Facebook · page is not anybody's job until it is somebody's.
- All 6 of them were published before the rule that catches them was written. The book is dated and the pages are older than it, so this list is not a list of mistakes — it is the cost of writing a rule down after the fact, counted.
- Omni changes none of this. Every row says who can, because a listing description and a profile picture are edited in two different places by two different people, and a queue that cannot say which is a queue nobody works.
Everything the book finds out there
The same rules the gate runs, against text and images the channels are serving right now. What a model raised is marked as a model's opinion and cannot stop anything.
- live 2.1 yearsFacebook · Facebook page
Profile picture above the mark's floor
Stops itthe profile picture is 64 px; the mark's floor is 96 px
Every platform shows the avatar smaller than it is uploaded. Under the mark's own floor it is a green circle.
Upload the mark at the size the platform stores, not at the size it shows.
MeasuredBrand Book p. 7 · minimum size·social media can change it - live 23 monthsHepsiburada · Kenya AA 250 g
The shop's name written one way
Stops itthe name is written “Harbour Lane” here
Harbour Lane Kenya AA Coffee Beans 250gr
Harbor Lane Coffee, spelled that way, everywhere. A second spelling on a live page is a second company as far as search is concerned.
It is Harbor Lane Coffee, everywhere.
ReadBrand Book p. 4 · the name·marketplace operations can change it - live 20 monthsAmazon · Decaf Colombia 250 g
No unprovable superlatives
Stops it“perfect cup” in the second bullet
The perfect cup after dinner, with none of the evening you would otherwise spend awake.
"Best", "world's finest", "unbeatable" — the Brand Book calls these empty and they invite a complaint we cannot answer.
Replace it with the thing that is actually true and specific.
ReadBrand Book p. 9 · voice·marketplace operations can change it - live 18 monthsTrendyol · House Blend 250 g
No claim outside the approved set in a live description
Stops it“boosts your metabolism” in the description
Our everyday blend: milk chocolate, almond and a little orange peel. Roasted on Dock Road and shipped the week it is roasted. Drink it black or with milk — it boosts your metabolism in the morning and it is gentle enough for every day.
A sentence written into a listing two years ago is still being read today, and it is still ours. The same list the captions are checked against.
Rewrite the sentence around what it tastes of. This one is a regulatory problem wherever it is read.
ReadFood labelling regulation · health claims·marketplace operations can change it - live 15 monthsHepsiburada · Espresso Blend 250 g
Origin named, never implied
Stops it“single origin” on a blend, in the description
A single origin espresso built for milk: cocoa, hazelnut and dried fig, medium-dark. Pulls sweet at 18 g in, 36 g out, in about 28 seconds.
If a lot is a blend it is called a blend. Naming a single farm on a blended coffee is the one thing this trade does not forgive.
Call it a blend and name the countries. This is the listing a competitor screenshots.
ReadBrand Book p. 22 · how a lot is named·marketplace operations can change it - live 12 monthsYouTube · YouTube channel
The shop's name written one way
Stops itthe name is written “HarborLane” here
HarborLane Coffee — brewing guides, roast notes and the occasional shop day.
Harbor Lane Coffee, spelled that way, everywhere. A second spelling on a live page is a second company as far as search is concerned.
It is Harbor Lane Coffee, everywhere.
ReadBrand Book p. 4 · the name·social media can change it - live 2.1 yearsFacebook · Facebook page
The current mark, not the one before it
For a personmodel 91% surethe cover image still carries the mark as it was drawn before February
The mark changed in February. Anything still carrying the old one is a page nobody has opened since, which is usually true of more than the logo.
Flagged for a personBrand Book p. 5 · the mark·social media can change it - live 7 monthsN11 · Colombia Huila 250 g
Live pages inside the palette
For a personmodel 78% surethe information panel on the gallery images is built in an orange that is not one of the six
A theme update, a template, a marketplace's own styling: colour drifts on live pages without anybody choosing it.
Flagged for a personBrand Book p. 14 · palette·marketplace operations can change it - live 4 weeksWeb store · Shop home
The current mark, not the one before it
For a personmodel 64% surethe footer mark looks like the pre-February drawing at this size
The mark changed in February. Anything still carrying the old one is a page nobody has opened since, which is usually true of more than the logo.
Flagged for a personBrand Book p. 5 · the mark·the web store can change it - live 9 monthsTrendyol · Seller storefront
Storefront art from the current season
Checklistnobody has confirmed the storefront art is this season's
A marketplace storefront banner is the one piece of our design a marketplace lets us control, and it is the one nobody remembers to change.
On the checklistBrand Book p. 24 · storefronts·marketplace operations can change it - live 12 monthsYouTube · YouTube channel
The approved sentence in a profile
Worth knowingthe line under the name is not the approved one
HarborLane Coffee — brewing guides, roast notes and the occasional shop day.
The one line under the name is the only copy on the account most people read. It is written once and it is the same on every platform.
The approved line: “Specialty coffee roasted on Dock Road. Brewed, bagged and shipped the same week.”
ReadBrand Book p. 10 · profiles·social media can change it - live 7 monthsN11 · Colombia Huila 250 g
A product called the same thing on every channel
Worth knowinglisted as “Harbor Lane Coffee Colombian Filter Coffee Beans 250 g”; the catalogue calls it “Colombia Huila 250 g”
Harbor Lane Coffee Colombian Filter Coffee Beans 250 g
Three names for one bag is three products to a customer comparing them, and one of the three always has the old price.
One name per bag, on every channel. Three names is three products to anybody comparing them.
ReadBrand Book p. 22 · how a lot is named·marketplace operations can change it - live 4 monthsInstagram · Instagram account
The approved sentence in a profile
Worth knowingthe line under the name is not the approved one
Specialty coffee, roasted on Dock Road. Order by Thursday for the weekend.
The one line under the name is the only copy on the account most people read. It is written once and it is the same on every platform.
The approved line: “Specialty coffee roasted on Dock Road. Brewed, bagged and shipped the same week.”
ReadBrand Book p. 10 · profiles·social media can change it
Each row quotes the words the match was found in, with the match marked. Nothing here asks to be believed: the sentence is the one the channel returned.
The oldest thing here
The number this page is actually about.
2.1 years
Facebook page
Facebook · page
the profile picture is 64 px; the mark's floor is 96 px
It was found by measuring a number the platform publishes about its own page, which means it could have been found on any morning in the last two years. Nobody was looking, because looking at your own pages is not anybody’s job until it is somebody’s.
Where the drift sits
Findings per channel. They are counted, not added up across platforms — a marketplace listing and a profile are not the same kind of thing, and neither is the fix.
Facebook
215%Hepsiburada
215%Trendyol
215%YouTube
215%N11
215%Amazon
18%Instagram
18%Web store
18%
The marketplaces carry most of it because their listings are the oldest text the shop owns: written once at launch, never opened again, and read by somebody every day since.
Every page the audit walked
Twelve pages this morning, including the ones that came back clean. A page that cannot be read is absent from this table rather than passed.
| Page | Where | Whose | Last changed | Live for | Found |
|---|---|---|---|---|---|
| Facebook page | Facebook · page | social media | 15 Aug 2024 | 2.1 years | 1 stopping1 for a person |
| Kenya AA 250 g | Hepsiburada · product page | marketplace operations | 2 Nov 2024 | 23 months | 1 stopping |
| Decaf Colombia 250 g | Amazon · product page | marketplace operations | 28 Jan 2025 | 20 months | 1 stopping |
| House Blend 250 g | Trendyol · product page | marketplace operations | 11 Mar 2025 | 18 months | 1 stopping |
| Espresso Blend 250 g | Hepsiburada · product page | marketplace operations | 19 Jun 2025 | 15 months | 1 stopping |
| YouTube channel | YouTube · channel | social media | 22 Sep 2025 | 12 months | 1 stopping1 worth knowing |
| Seller storefront | Trendyol · storefront banner | marketplace operations | 9 Dec 2025 | 9 months | 1 worth knowing |
| Colombia Huila 250 g | N11 · product page | marketplace operations | 4 Feb 2026 | 7 months | 1 for a person1 worth knowing |
| Subscription page | Web store · subscription | the web store | 17 Mar 2026 | 6 months | Nothing |
| Instagram account | Instagram · profile | social media | 30 May 2026 | 4 months | 1 worth knowing |
| Shop home | Web store · home | the web store | 18 Aug 2026 | 4 weeks | 1 for a person |
| Kenya AA product page | Web store · product page | the web store | 1 Sep 2026 | 13 days | Nothing |
2 pages came back with nothing on them, and they are listed for the same reason the passes are listed at the gate: a check nobody can see the result of is a check nobody believes.
Listings and profiles are read through the channels' own APIs, the way our own listings are read everywhere else in the platform. A page the audit cannot read is not guessed at: it is absent from this list, and the page says how many were read.