H

Harbor Lane

Ad & Spend Desk

Desk6
Creative3
Budgets
Audiences
Changes6
Attribution
Products
Report
Sources

Both platforms are connected for writing as well as reading. Nothing here writes anything until somebody approves it in a sentence.

Sample data
Omni*module 09 · demoSales Cockpit demo
H

Harbor Lane · Spend

Sample data

Omni*
  • Meta Ads
  • Google Ads
  • Marketplace advertising
₺1,729 of ₺6,850 todayAhead of pace
6 waiting on youread 10:10

Report

1 Sep – 13 Sep · vs last year: 1 Sep 2025 – 13 Sep 2025

TodayYesterday7 days28 daysThis monthLast month90 days12 months
Previous periodLast year

What the advertising cost in this period and what the order book found behind it, on one sheet, for somebody who was not in any of the conversations about it.

Spent

₺72,776

—

Came back

₺271,439

—

Counted from the shop's own orders

Return

3.73×

—

Every lira in, against every lira the order book found

Orders

489

—

What happened

Computed
  • The account spent ₺72,776 and the order book found ₺271,439 behind it, a return of 3.73×. Every revenue figure on this sheet is ours; what Meta and Google claim for themselves is larger and lives on the attribution page.
  • Brand search took 10 per cent of the spend and produced 29 per cent of the revenue. That is the best line in the account and it is the one worth arguing about, because people typing the shop's name were mostly going to arrive anyway. The honest question is not whether it returns eleven times — it is how much of that would have happened for nothing.
  • ₺4,302 of the spend is Brewing guide · traffic, which runs on a traffic objective. It is inside the total above and outside the return, and it is named here rather than quietly left out so this sheet and the desk add up to the same thing.

Where it went, day by day

Ad platforms
₺0₺2K₺4K₺6K₺8K1 Sep3 Sep5 Sep7 Sep9 Sep11 Sep13 Sep12
Spend Previous period1Back to work · coupon ended · 7 Sep2Autumn Blend · launch opened · 8 Sep

How it split, and what came back

Ad platforms · Order store

By platform

  • Google Ads

    ₺37,34851%

    ₺211,031 back · 5.65×

  • Meta Ads

    ₺35,42949%

    ₺60,408 back · 1.90× — Across the judged part. ₺4,302 of it runs on a traffic objective and is outside this rate.

Marketplace advertising is not in this split and not in any figure on this sheet. Neither marketplace exposes it in the seller API, so the money the shop spends there is spent outside this module.

By campaign

  • Performance Max · catalogue

    ₺18,33825%

    Google Ads · ₺102,679 back · 5.60×

  • Subscription · always on

    ₺13,27518%

    Meta Ads · ₺22,314 back · 1.68×

  • Autumn Blend · launch

    ₺11,98716%

    Meta Ads · ₺27,020 back · 2.25×

  • Search · non-brand

    ₺11,70016%

    Google Ads · ₺30,513 back · 2.61×

  • Search · brand

    ₺7,31010%

    Google Ads · ₺77,839 back · 10.65×

  • Back to work · coupon

    ₺5,8648%

    Meta Ads · ₺9,704 back · 1.65×

  • Brewing guide · traffic

    ₺4,3026%

    Meta Ads · ₺1,370 back · not counted — Runs on a traffic objective. What came back is counted; dividing it by what went out would mean nothing.

What it cost

Computed
Return across the campaigns that are judged on it

The headline figure above includes the traffic campaign's spend. This one does not, and the two are not close.

3.94×
Spend on a campaign not judged on return

Brewing guide · traffic. It runs on a traffic objective at the Radar's request, and dividing what came back by what went out would produce a number that means nothing.

₺4,302
Cost per order

Advertising cost only. What the coffee cost is in the Sales Cockpit.

₺149
Cost per click
₺7.10
Share of spend on brand search

People typing the shop's name. Most of them were going to find it anyway.

10.0%
Share of revenue from brand search

Which is why the account's return looks the way it does: 10 per cent of the money produced 29 per cent of the revenue.

28.7%

What was done about it

Entered by hand

Three changes were approved in this period, putting ₺2,600 a day more behind the account and ₺900 a day taken out of it. Nothing here was sent to Meta or Google until a person approved it in writing, and the sentence they wrote is kept with it.

  1. 12 Sep

    the owner

    Budget

    Non-brand search · daily budget

    ₺700 → ₺900

    +₺200 a day

    “Two hundred a day to stop going dark at four. Look at it again on Friday and tell me whether the extra two hundred bought anything.”

    Since: It still caps, now at about half past five. Cost per order held. Worth another look.

  2. 7 Sep

    the owner

    Start

    Autumn Blend · launch

    ₺2,400 a day to 30 Sep

    “Start it on the 8th with the two frames that passed. The label is still held, so nothing on the ad says what is in the bag.”

    Since: Broad is buying learning rather than orders, as expected. Retargeting is carrying the campaign.

  3. 7 Sep

    marketing

    Pause

    Back to work · coupon

    ₺900 a day → Ended

    “Off with the coupon, same hour. Do not leave it running over the weekend the way we did in March.”

    Since: Stopped cleanly. The March mistake cost about eleven thousand lira, which is the reason this one has a rule behind it now.

What this sheet is counting

Order store

Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. There is no comparison on this sheet: the account does not go back far enough for a period this long, and an infinite rise is worse than no figure at all.

DeskCreativeBudgetsChanges