Spent
₺1,729
Came back
₺5,377
Counted from the shop's own orders
Return
3.11×
Every lira in, against every lira the order book found
Orders
10
What happened
Computed- The account spent ₺1,729 and the order book found ₺5,377 behind it, a return of 3.11×. Every revenue figure on this sheet is ours; what Meta and Google claim for themselves is larger and lives on the attribution page.
- Brand search took 6 per cent of the spend and produced 20 per cent of the revenue. That is the best line in the account and it is the one worth arguing about, because people typing the shop's name were mostly going to arrive anyway. The honest question is not whether it returns eleven times — it is how much of that would have happened for nothing.
- The spend was down 73 per cent on the period before, and the return moved with it, from 3.78× to 3.11×. That is what more money usually does, and it is the trade to have the argument about: the account bought more orders for a worse rate.
- ₺61 of the spend is Brewing guide · traffic, which runs on a traffic objective. It is inside the total above and outside the return, and it is named here rather than quietly left out so this sheet and the desk add up to the same thing.
Where it went, day by day
Ad platformsHow it split, and what came back
Ad platforms · Order storeBy platform
Meta Ads
₺88451%
₺1,587 back · 1.91× — Across the judged part. ₺61 of it runs on a traffic objective and is outside this rate.
Google Ads
₺84549%
₺3,791 back · 4.49×
Marketplace advertising is not in this split and not in any figure on this sheet. Neither marketplace exposes it in the seller API, so the money the shop spends there is spent outside this module.
By campaign
Autumn Blend · launch
₺60435%
Meta Ads · ₺1,259 back · 2.08×
Search · non-brand
₺40223%
Google Ads · ₺1,000 back · 2.49×
Performance Max · catalogue
₺33619%
Google Ads · ₺1,725 back · 5.14×
Subscription · always on
₺21813%
Meta Ads · ₺313 back · 1.43×
Search · brand
₺1086%
Google Ads · ₺1,065 back · 9.90×
Brewing guide · traffic
₺614%
Meta Ads · ₺15 back · not counted — Runs on a traffic objective. What came back is counted; dividing it by what went out would mean nothing.
What it cost
Computed- Return across the campaigns that are judged on it
- 3.21×
- Spend on a campaign not judged on return
- ₺61.06
- Cost per order
- ₺175▲ 19.9%
- Cost per click
- ₺7.66▲ 12.4%
- Share of spend on brand search
- 6.2%
- Share of revenue from brand search
- 19.8%
The headline figure above includes the traffic campaign's spend. This one does not, and the two are close.
Brewing guide · traffic. It runs on a traffic objective at the Radar's request, and dividing what came back by what went out would produce a number that means nothing.
Advertising cost only. What the coffee cost is in the Sales Cockpit.
People typing the shop's name. Most of them were going to find it anyway.
Which is why the account's return looks the way it does: 6 per cent of the money produced 20 per cent of the revenue.
What was done about it
Entered by handNothing was approved in this period. The most recent change to the account was Non-brand search · daily budget on 12 Sep, and it appears on this sheet for any period that reaches back to it.
What this sheet is counting
Order storeRevenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged.