Products
Mon 14 Sep, to 10:34 · vs yesterday, same hour: Sun 13 Sep, to 10:34
A campaign does not sell a product; the orders it produced do. Every figure here is a campaign's own spend and revenue divided by the share of its orders each bag took, which is a split rather than a measurement — and the last column is the one worth the page.
- Advertising split across productsComputed
- ₺1.7K
- Divided by the share of each campaign's orders a product took, not measured per product
- What the order book found behind itOrder store
- ₺5.4K
- Our own orders, never the platforms' claim
- Orders the advertising producedOrder store
- 10
- A single day is too short to divide against what the shop sold, so the share is not shown below
Advertising, by what it sold
A campaign's own spend and revenue, divided by the share of its orders each product took.
Spend is a division, not a reading. Meta and Google charge for a campaign, not for a bag; the figure in that column is the campaign’s spend apportioned by the share of its orders this product took. The last column is measured against what the product sold on every channel, not just the web store — somebody who saw a reel on Thursday can buy the bag on a marketplace on Friday, and holding the comparison to the web store would make every share look bigger than it is.
What is not in it. Brewing guide · traffic is kept out of the table above: it runs on a traffic objective, and dividing ₺61 of it across products would print a return on a campaign nobody asked for one from. It produced 0 orders worth ₺15 in the period, and that is the whole of what can honestly be said about it here.
What goes to the Sales Cockpit
Advertising is a cost of selling and it belongs in the margin, not on a separate screen nobody opens next to the profit. These lines cross to module 05 every hour, which is why that module's margin is a margin rather than a gross number with a footnote.
- Advertising cost, by product
- 9 lines, ₺1,668 in this period
- Advertising cost, by channel
- Web store only — no marketplace advertising is connected
- Counted from
- Meta and Google spend, split by the orders each product took
- Not sent, because this desk does not know it
- What a bag costs to roast, bag and ship
- Also not sent
- Commission, payment fees and returns — the Cockpit reads those from the channels itself
Module 05 subtracts it. This one has no opinion about profit.