Desk
17 Aug – 13 Sep · vs last year: 17 Aug 2025 – 13 Sep 2025
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
First flight · C · roast date stamp, close
running since 26 Jul
Carried over from July and never turned off. The oldest creative in the account.
- Spend
- ₺12K
- Revenue, our orders
- ₺39K
- Return
- 3.35×
- Orders
- 63
- Cost per order
- ₺184
- Click-through
- 1.14%
Spend, day by day
What runs
Roasted 9 September
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
What has been changed here
First flight · C · roast date stamp— → Running on the cart list25 Jul · marketing
“Run it on the cart list only. It is too specific for cold.”
Later: Still running in September, which nobody decided. It is the oldest creative in the account and it is now the example everybody uses.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺137,769 and the order book found ₺561,333 behind it.