Desk
16 Jun – 13 Sep · vs previous period: 18 Mar – 15 Jun
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Subscription · always on
Conversions₺1,100 a day3 Feb · no end date
No end date and no season. The only campaign in the account that is a business rather than a moment.
Today
₺218 of ₺1,100
Following the shape of a day.
- Spend
- ₺93Kwas ₺93K
- Revenue, our orders
- ₺145Kwas ₺81K
- Return
- 1.57×was 0.87×
- Orders
- 237was 136
- Cost per order
- ₺391
- Click-through
- 0.72%
Spend, day by day
And what Meta Ads claims
A one-day view-through window and a seven-day click window, across two apps and usually two devices. A person who saw the reel on a phone and ordered on a laptop that evening is one conversion to Meta and one order with no advertising on it to us.
What Omni would do
- pause
Pause · Second flight · A · bag on the doormat
Running → Paused
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Written by the fatigue check. Waiting on a person.
- pause
Pause · Second flight · B · the subscription box, opened
Running → Paused
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
Written by the fatigue check. Waiting on a person.
- start
Start · Cold · third flight
— → Habit, Freshness, Choice
Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.
Written by the fatigue check. Waiting on a person.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺380,187 and the order book found ₺1,671,906 behind it.