Desk
14 Sep 2025 – 13 Sep 2026 · vs previous period: 14 Sep 2024 – 13 Sep 2025
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Brewing guide · traffic
Traffic₺350 a day31 Aug · no end date
Runs on a traffic objective at the Radar's request. Dividing its revenue by its spend gives a number that means nothing, and this module refuses to print it as though it did.
Today
₺61 of ₺350
Behind the day's shape. Either delivery is short or the auction is quiet.
- Spend
- ₺4,632
- Revenue, our orders
- ₺1,473
- Return
- not counted here
- Orders
- 3
- Cost per order
- ₺1,340
- Click-through
- 1.76%
This campaign runs on a traffic objective. Dividing what came back by what went out produces a number that means nothing here, so the desk does not print one.
Spend, day by day
And what Meta Ads claims
A one-day view-through window and a seven-day click window, across two apps and usually two devices. A person who saw the reel on a phone and ordered on a laptop that evening is one conversion to Meta and one order with no advertising on it to us.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺731,297 and the order book found ₺3,338,534 behind it.