Desk
Mon 14 Sep, to 10:34 · vs yesterday, same hour: Sun 13 Sep, to 10:34
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Search · non-brand
Search₺900 a day2 Mar · no end date
Hits its budget most afternoons, which is a decision nobody has made: the platform simply stops showing the ads at about four.
Today
₺402 of ₺900
At this rate the budget is gone by 15:58 and the ads stop.
- Spend
- ₺402was ₺900
- Revenue, our orders
- ₺1,000was ₺2,624
- Return
- 2.49×was 2.92×
- Orders
- 2was 5
- Cost per order
- ₺206
- Click-through
- 5.38%
Spend, day by day
And what Google Ads claims
Mostly a thirty-day click window on search, where the intent was already there. The gap is smaller because a search click and an order tend to be the same person on the same machine within the hour.
What Omni would do
- budget
Search · non-brand · daily budget
₺900 → ₺1,150
At this rate the budget is gone by 15:58 and the ads stop. It has gone before the evening on 14 of the last fourteen days.
Written by the pacing check. Waiting on a person.
What has been changed here
Non-brand search · daily budget₺700 → ₺90012 Sep · the owner
“Two hundred a day to stop going dark at four. Look at it again on Friday and tell me whether the extra two hundred bought anything.”
Later: It still caps, now at about half past five. Cost per order held. Worth another look.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺1,729 and the order book found ₺5,377 behind it.