Desk
1 Aug – 31 Aug · vs previous period: 1 Jul – 31 Jul
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Search · brand
Search₺600 a day14 Jan · no end date
The cheapest return in the account and the one worth arguing about: most of these people were going to find the shop anyway. The Desk reports it and says so rather than celebrating it.
Today
₺108 of ₺600
Behind the day's shape. Either delivery is short or the auction is quiet.
- Spend
- ₺17Kwas ₺18K
- Revenue, our orders
- ₺189Kwas ₺191K
- Return
- 10.81×was 10.86×
- Orders
- 340was 344
- Cost per order
- ₺51
- Click-through
- 11.42%
Spend, day by day
And what Google Ads claims
Mostly a thirty-day click window on search, where the intent was already there. The gap is smaller because a search click and an order tend to be the same person on the same machine within the hour.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺127,494 and the order book found ₺600,462 behind it.