Desk
Sun 13 Sep · vs the day before: Sat 12 Sep
The whole account in one table: campaign, then the level under it, then the thing that actually runs. Break a line open to see what is inside it, and the panel follows whatever you opened.
What the desk wants you to look at
Each one is a measurement, and the draft under it was written from that measurement rather than by anybody's judgement.
Stopped working
Second flight · A · bag on the doormat
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Stopped working
Second flight · B · the subscription box, opened
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
The list, not the picture
First flight · C · roast date stamp, close
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
Runs out at 15:58
Search · non-brand
At this rate the budget is gone by 15:58 and the ads stop.
List has not moved
Lookalike · 2% of purchasers
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
List has not moved
Performance Max · signals
Last took new people in 104 days ago. Everyone who has bought since is missing from it.
The account
Campaign, then the level under it, then the thing that runs. Every figure above a row is the sum of the rows inside it.
Open
Whatever is selected in the table, in full.
Second flight · A · bag on the doormat
running since 23 Aug
The hardest-working frame in the account until about the end of August.
- Spend
- ₺318was ₺328
- Revenue, our orders
- ₺303was ₺323
- Return
- 0.95×was 0.99×
- Orders
- 1was 1
- Cost per order
- too few to divide
- Click-through
- 0.80%
Spend, day by day
What runs
Every month, without asking
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
What Omni would do
- pause
Pause · Second flight · A · bag on the doormat
Running → Paused
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Written by the fatigue check. Waiting on a person.
Revenue is counted from the shop's own orders, everywhere in this module, including on the screen you keep open during a campaign. The platform's figure is shown beside it and never instead of it, and the two are never averaged. Across the period this account spent ₺6,444 and the order book found ₺24,341 behind it.