Creative

1 Sep – 13 Sep · vs previous period: 19 Aug – 31 Aug

Today Yesterday 7 days 28 days This month Last month 90 days 12 months

Every running frame against its own first week. What the comparison cannot reach — a search ad, an asset group the platform reports as one row — says so rather than showing a decline of nothing.

Where the creative stands

Every frame the comparison can reach, by what it did against its own first week.

Computed

Tired3
Worth watching0
Still working1
Too young to judge4
and 9 the comparison does not reach

What is tired has been running longest, which is the usual answer and worth checking rather than assuming.

Frames measured: 8; nine more where the comparison does not reach
Spend behind a tired frame: ₺13K; Three frames, over the period above
Longest a frame has run: 50 d; First flight · C · roast date stamp, close
Cut and waiting to take over: 3; Through Brand Guardian, paused until a change is approved

Measured against its own first week

The last seven days beside the first seven, for every frame that has had both. Worst first.

Meta Ads

Roasted 9 September
Harbor Lane
First flight · C · roast date stamp, close
Tired
Meta AdsRetargeting · cart, 7 days · 3.9K people
50 days live, click-through down 68 per cent against its own first week, with spend held flat and a seven-day frequency of 4.6.
This is the list, not the picture. Everyone on it has seen this 4.6 times in the last seven days, and a new cut does not add anybody to a list of 3.9K.
First weekLast seven days
Click-through2.66%→0.85%down 68%
Cost per order₺78→₺250up 219%
Spend₺2.9K→₺2.9Kheld flat
Seven-day frequency4.6
Every month, without asking
Harbor Lane
Second flight · A · bag on the doormat
Tired
Meta AdsBroad · 25–54, coffee · 2.4M people
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
People have stopped seeing this picture. Habit is the replacement, built, checked and paused.
First weekLast seven days
Click-through1.19%→0.79%down 34%
Cost per order₺415→₺630up 52%
Spend₺2.4K→₺2.3Kheld flat
Seven-day frequency0.01
Opened on a Tuesday
Harbor Lane
Second flight · B · the subscription box, opened
Tired
Meta AdsBroad · 25–54, coffee · 2.4M people
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
People have stopped seeing this picture. Freshness is the replacement, built, checked and paused.
First weekLast seven days
Click-through1.12%→0.68%down 39%
Cost per order₺462→₺785up 70%
Spend₺1.9K→₺1.9Kheld flat
Seven-day frequency0.01
Twenty minutes and a kettle
Harbor Lane
Guide · twenty minutes and a kettle
Still working
Meta AdsBroad · 25–54, coffee · 2.4M peoplecut for BR-2026-130
14 days live, click-through down 8 per cent against its own first week, with spend held flat.
First weekLast seven days
Click-through1.83%→1.68%down 8%
Cost per order₺1.3K→₺1.4Kup 3%
Spend₺2.4K→₺2.3Kheld flat
Seven-day frequency0.01
Autumn Blend is in
Harbor Lane
Autumn · bag on the shelf
Too young to judge
Meta AdsBroad · 25–54, coffee · 2.4M peoplecut for BR-2026-136
6 days live. A creative is measured against its own first week, and this one has not had two.
No second week yet, so no second column.
Cooked plum, walnut, dark honey
Harbor Lane
Autumn · the pour, fourteen seconds
Too young to judge
Meta AdsRetargeting · 30-day video viewers · 41K peoplecut for BR-2026-136
5 days live. A creative is measured against its own first week, and this one has not had two.
No second week yet, so no second column.
Autumn Blend is in
Harbor Lane
Autumn · bag on the shelf
Too young to judge
Meta AdsLookalike · 2% of purchasers · 1.1M peoplecut for BR-2026-136
6 days live. A creative is measured against its own first week, and this one has not had two.
No second week yet, so no second column.
Cooked plum, walnut, dark honey
Harbor Lane
Autumn · what it tastes of
Too young to judge
Meta AdsBroad · 25–54, coffee · 2.4M peoplecut for BR-2026-136
4 days live. A creative is measured against its own first week, and this one has not had two.
No second week yet, so no second column.

Where the comparison does not reach

Four statements rather than eleven rows of dashes. A check that cannot say anything says that, and says why.

Meta & Google

A search ad is answering a question somebody typed a second ago.
5 ads
The person who sees it has never seen it before, so there is nothing to wear out. Search ads are changed because the words are wrong, not because they are old.
Beans · roasted to order · Brand · the shop · Kit · everything but the kettle · Decaf · that tastes like coffee · Brand · named lots
The platform reports this as one row.
2 ads
Performance Max takes a group of assets and will not say which of them was shown or which of them worked. A decline here could be the pictures, the headlines, the feed or the auction, and nothing in the report separates them.
Beans · the whole shelf · Equipment · grinders and kit
Finished.
2 ads
The campaign it ran in ended. There is nothing to decide about it.
Back to work · the desk cup · First flight · B · the shelf at home

Back to Content Studio

What this page hands over, and the half of it a new picture would not fix.

Content Studio

Two frames have lost enough of their own opening click-through to be worth replacing rather than arguing about. Three replacements are already cut against BR-2026-134 and through Brand Guardian; they start the hour the change that pauses these is approved, so the same audience is never shown both. One more frame is tired and a new cut will not help: everyone on the list behind it has already seen it, and that is a list problem rather than a picture problem.

The same coffee every month
Harbor Lane
Habit
Paused until the change is approved
Roasted the week you get it
Harbor Lane
Freshness
Paused until the change is approved
Or a different one every month
Harbor Lane
Choice
Paused until the change is approved

Omni does not start them. The change that pauses the second flight and starts this one is a draft on the Changes page, waiting for somebody to write a sentence under it.

The comparison needs 14 days before it means anything, and a day that has not finished never enters it. Nothing on this page is a judgement about whether a picture is any good; it is a measurement of whether people are still clicking the one they were clicking a fortnight ago.