H

Harbor Lane

Ad & Spend Desk

Desk6
Creative3
Budgets
Audiences
Changes6
Attribution
Products
Report
Sources

Both platforms are connected for writing as well as reading. Nothing here writes anything until somebody approves it in a sentence.

Sample data
Omni*module 09 · demoSales Cockpit demo
H

Harbor Lane · Spend

Sample data

Omni*
  • Meta Ads
  • Google Ads
  • Marketplace advertising
₺1,729 of ₺6,850 todayAhead of pace
6 waiting on youread 10:10

Changes

1 Aug – 31 Aug · vs last year: 1 Aug 2025 – 31 Aug 2025

TodayYesterday7 days28 daysThis monthLast month90 days12 months
Previous periodLast year

Both platforms are connected for writing as well as reading: pausing a campaign, moving a budget and changing a bid are all endpoints. This module will not touch any of them. It drafts the change, shows the measurement behind it, and waits.

Omni drafts the change, shows the measurement behind it and stops. Nothing is sent to Meta or Google until a person approves it in writing, and the sentence they write is kept with it.

Waiting on you

6 waiting on you₺852 a day at stake

Computed

A handover: one flight stops as the next one starts

Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.

3 changes, one decision₺602 a day
  • pause

    Pause · Second flight · A · bag on the doormat

    Running → Paused

    What the fatigue check found

    22 days live, click-through down 34 per cent against its own first week, with spend held flat.

    Go and check it on Creative
  • pause

    Pause · Second flight · B · the subscription box, opened

    Running → Paused

    What the fatigue check found

    22 days live, click-through down 39 per cent against its own first week, with spend held flat.

    Go and check it on Creative
  • start

    Start · Cold · third flight

    Habit, Freshness, Choice

    What the fatigue check found

    Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.

    Go and check it on Creative

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Search · non-brand · daily budget

₺250 a day
  • budget

    ₺900 → ₺1,150

    What the pacing check found

    At this rate the budget is gone by 15:58 and the ads stop. It has gone before the evening on 14 of the last fourteen days.

    Go and check it on Budgets

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Rebuild · Lookalike · 2% of purchasers

  • audience

    Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly

    What the list check found

    The file it is modelled on is 104 days old, so it is looking for people who resemble the first half of the year rather than this one.

    Go and check it on Audiences

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Rebuild · Performance Max · signals

  • audience

    Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly

    What the list check found

    The signal file is 104 days old. Performance Max is being told what a customer looks like by everyone who bought before June, and it will not say what it did with that.

    Go and check it on Audiences

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

The record 1 Aug – 31 Aug

2 changes in the period0.0 h draft to decision

Entered by hand

  1. 29 Aug

    the owner

    Google Ads
    Budget

    Performance Max · daily budget

    ₺1,100 → ₺1,500

    Return held above four for three weeks at ₺1,100 with the budget capping most days.

    “Four hundred more, and I want the product split next to it so I can see whether it is just selling what would have sold anyway.”

    What happened: Return fell from 4.9 to 4.6 at the higher budget, which is what more money usually does. Still the best line in the account.

    Drafted Fri 28 Aug, 14:30 · answered Sat 29 Aug, 09:02

  2. 22 Aug

    marketing

    Meta Ads
    Start

    Subscription · second flight

    Two new frames

    The first flight's click-through had fallen by a third against its own first week.

    “Start both. Leave C running on the cart list — it is a different audience and it is still earning.”

    What happened: Both opened above the first flight and have now come back down to about where it was. Three weeks is what a frame gets on this audience.

    Drafted Sat 22 Aug, 15:05 · answered Sat 22 Aug, 18:40

The queue above is this morning, whatever period is selected; a budget that runs out at four this afternoon runs out at four whichever dates you are reading. The record below follows the period, and 2 of the 2 changes in it have somebody's note about what happened afterwards.

DeskCreativeBudgetsChanges