Changes

14 Sep 2025 – 13 Sep 2026 · vs last year: 14 Sep 2024 – 13 Sep 2025

Today Yesterday 7 days 28 days This month Last month 90 days 12 months

Both platforms are connected for writing as well as reading: pausing a campaign, moving a budget and changing a bid are all endpoints. This module will not touch any of them. It drafts the change, shows the measurement behind it, and waits.

Omni drafts the change, shows the measurement behind it and stops. Nothing is sent to Meta or Google until a person approves it in writing, and the sentence they write is kept with it.

Waiting on you

6 waiting on you₺852 a day at stake

Computed

A handover: one flight stops as the next one starts

Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.

3 changes, one decision₺602 a day

pause
Pause · Second flight · A · bag on the doormat
Running → Paused
What the fatigue check found
22 days live, click-through down 34 per cent against its own first week, with spend held flat.
Go and check it on Creative
pause
Pause · Second flight · B · the subscription box, opened
Running → Paused
What the fatigue check found
22 days live, click-through down 39 per cent against its own first week, with spend held flat.
Go and check it on Creative
start
Start · Cold · third flight
Habit, Freshness, Choice
What the fatigue check found
Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.
Go and check it on Creative

Search · non-brand · daily budget

₺250 a day

budget
₺900 → ₺1,150
What the pacing check found
At this rate the budget is gone by 15:58 and the ads stop. It has gone before the evening on 14 of the last fourteen days.
Go and check it on Budgets

Rebuild · Lookalike · 2% of purchasers

audience
Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly
What the list check found
The file it is modelled on is 104 days old, so it is looking for people who resemble the first half of the year rather than this one.
Go and check it on Audiences

Rebuild · Performance Max · signals

audience
Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly
What the list check found
The signal file is 104 days old. Performance Max is being told what a customer looks like by everyone who bought before June, and it will not say what it did with that.
Go and check it on Audiences

The record 14 Sep 2025 – 13 Sep 2026

6 changes in the period1.8 h draft to decision

Entered by hand

12 Sep
the owner
Google Ads
Budget
Non-brand search · daily budget
₺700 → ₺900
Capped before four in the afternoon on nine of the previous eleven days. The ads were off for the part of the day the search volume is in.
“Two hundred a day to stop going dark at four. Look at it again on Friday and tell me whether the extra two hundred bought anything.”
What happened: It still caps, now at about half past five. Cost per order held. Worth another look.
Drafted Sat 12 Sep, 09:20 · answered Sat 12 Sep, 11:05
7 Sep
the owner
Meta Ads
Start
Autumn Blend · launch
₺2,400 a day to 30 Sep
The lot went on the site on the 8th. Opened against the campaign calendar rather than against a measurement.
“Start it on the 8th with the two frames that passed. The label is still held, so nothing on the ad says what is in the bag.”
What happened: Broad is buying learning rather than orders, as expected. Retargeting is carrying the campaign.
Drafted Mon 7 Sep, 16:40 · answered Mon 7 Sep, 17:15
7 Sep
marketing
Meta Ads
Pause
Back to work · coupon
₺900 a day → Ended
The web store's coupon ended on the 7th. Advertising a coupon that has expired is the most expensive thing an account can do.
“Off with the coupon, same hour. Do not leave it running over the weekend the way we did in March.”
What happened: Stopped cleanly. The March mistake cost about eleven thousand lira, which is the reason this one has a rule behind it now.
Drafted Mon 7 Sep, 08:10 · answered Mon 7 Sep, 08:24
29 Aug
the owner
Google Ads
Budget
Performance Max · daily budget
₺1,100 → ₺1,500
Return held above four for three weeks at ₺1,100 with the budget capping most days.
“Four hundred more, and I want the product split next to it so I can see whether it is just selling what would have sold anyway.”
What happened: Return fell from 4.9 to 4.6 at the higher budget, which is what more money usually does. Still the best line in the account.
Drafted Fri 28 Aug, 14:30 · answered Sat 29 Aug, 09:02
22 Aug
marketing
Meta Ads
Start
Subscription · second flight
Two new frames
The first flight's click-through had fallen by a third against its own first week.
“Start both. Leave C running on the cart list — it is a different audience and it is still earning.”
What happened: Both opened above the first flight and have now come back down to about where it was. Three weeks is what a frame gets on this audience.
Drafted Sat 22 Aug, 15:05 · answered Sat 22 Aug, 18:40
25 Jul
marketing
Meta Ads
Start
First flight · C · roast date stamp
Running on the cart list
Cut for the July flight and pointed at the seven-day cart list.
“Run it on the cart list only. It is too specific for cold.”
What happened: Still running in September, which nobody decided. It is the oldest creative in the account and it is now the example everybody uses.
Drafted Sat 25 Jul, 11:20 · answered Sat 25 Jul, 12:00

The queue above is this morning, whatever period is selected; a budget that runs out at four this afternoon runs out at four whichever dates you are reading. The record below follows the period, and 6 of the 6 changes in it have somebody's note about what happened afterwards.