H

Harbor Lane

Ad & Spend Desk

Desk6
Creative3
Budgets
Audiences
Changes6
Attribution
Products
Report
Sources

Both platforms are connected for writing as well as reading. Nothing here writes anything until somebody approves it in a sentence.

Sample data
Omni*module 09 · demoSales Cockpit demo
H

Harbor Lane · Spend

Sample data

Omni*
  • Meta Ads
  • Google Ads
  • Marketplace advertising
₺1,729 of ₺6,850 todayAhead of pace
6 waiting on youread 10:10

Changes

1 Sep – 13 Sep · vs previous period: 19 Aug – 31 Aug

TodayYesterday7 days28 daysThis monthLast month90 days12 months
Previous periodLast year

Both platforms are connected for writing as well as reading: pausing a campaign, moving a budget and changing a bid are all endpoints. This module will not touch any of them. It drafts the change, shows the measurement behind it, and waits.

Omni drafts the change, shows the measurement behind it and stops. Nothing is sent to Meta or Google until a person approves it in writing, and the sentence they write is kept with it.

Waiting on you

6 waiting on you₺852 a day at stake

Computed

A handover: one flight stops as the next one starts

Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.

3 changes, one decision₺602 a day
  • pause

    Pause · Second flight · A · bag on the doormat

    Running → Paused

    What the fatigue check found

    22 days live, click-through down 34 per cent against its own first week, with spend held flat.

    Go and check it on Creative
  • pause

    Pause · Second flight · B · the subscription box, opened

    Running → Paused

    What the fatigue check found

    22 days live, click-through down 39 per cent against its own first week, with spend held flat.

    Go and check it on Creative
  • start

    Start · Cold · third flight

    Habit, Freshness, Choice

    What the fatigue check found

    Three frames came out of Content Studio and through Brand Guardian. They start when the flight they replace is paused, so the audience is not shown both.

    Go and check it on Creative

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Search · non-brand · daily budget

₺250 a day
  • budget

    ₺900 → ₺1,150

    What the pacing check found

    At this rate the budget is gone by 15:58 and the ads stop. It has gone before the evening on 14 of the last fourteen days.

    Go and check it on Budgets

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Rebuild · Lookalike · 2% of purchasers

  • audience

    Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly

    What the list check found

    The file it is modelled on is 104 days old, so it is looking for people who resemble the first half of the year rather than this one.

    Go and check it on Audiences

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

Rebuild · Performance Max · signals

  • audience

    Uploaded 2 Jun → Re-uploaded from the order book, and set to refresh monthly

    What the list check found

    The signal file is 104 days old. Performance Max is being told what a customer looks like by everyone who bought before June, and it will not say what it did with that.

    Go and check it on Audiences

There is no approve button until there is a sentence. An approval with nothing written on it is a click, and a click is what a live budget should be hardest to do.

The record 1 Sep – 13 Sep

3 changes in the period0.6 h draft to decision

Entered by hand

  1. 12 Sep

    the owner

    Google Ads
    Budget

    Non-brand search · daily budget

    ₺700 → ₺900

    Capped before four in the afternoon on nine of the previous eleven days. The ads were off for the part of the day the search volume is in.

    “Two hundred a day to stop going dark at four. Look at it again on Friday and tell me whether the extra two hundred bought anything.”

    What happened: It still caps, now at about half past five. Cost per order held. Worth another look.

    Drafted Sat 12 Sep, 09:20 · answered Sat 12 Sep, 11:05

  2. 7 Sep

    the owner

    Meta Ads
    Start

    Autumn Blend · launch

    ₺2,400 a day to 30 Sep

    The lot went on the site on the 8th. Opened against the campaign calendar rather than against a measurement.

    “Start it on the 8th with the two frames that passed. The label is still held, so nothing on the ad says what is in the bag.”

    What happened: Broad is buying learning rather than orders, as expected. Retargeting is carrying the campaign.

    Drafted Mon 7 Sep, 16:40 · answered Mon 7 Sep, 17:15

  3. 7 Sep

    marketing

    Meta Ads
    Pause

    Back to work · coupon

    ₺900 a day → Ended

    The web store's coupon ended on the 7th. Advertising a coupon that has expired is the most expensive thing an account can do.

    “Off with the coupon, same hour. Do not leave it running over the weekend the way we did in March.”

    What happened: Stopped cleanly. The March mistake cost about eleven thousand lira, which is the reason this one has a rule behind it now.

    Drafted Mon 7 Sep, 08:10 · answered Mon 7 Sep, 08:24

The queue above is this morning, whatever period is selected; a budget that runs out at four this afternoon runs out at four whichever dates you are reading. The record below follows the period, and 3 of the 3 changes in it have somebody's note about what happened afterwards.

DeskCreativeBudgetsChanges