H

Harbor Lane

Sales Cockpit

Overview
Channels
Products
Stock2
Margin
Payouts1
Returns
Invoices23
Analysis
Alerts2
Sources

Data as of 10:26

  • Web store: read 3 min ago
  • Trendyol: read 1 min ago
  • Hepsiburada: read 2 min ago
  • Amazon: read 7 min ago
  • N11: read 7 min ago
  • Pazarama: read 8 min ago
  • PttAVM: read 26 min ago

PttAVM read 26 min ago

Sample data
Omni*module 05 · demoSEO & GEO Radar demo
H

Harbor Lane · Sales Cockpit

Data as of 10:26 · sample data

Omni*

Returns

Sun 13 Sep · vs same weekday last year: Sun 14 Sep 2025

TodayYesterday7 daysThis monthLast month90 days12 months
Previous periodLast year

What came back: orders cancelled before they shipped and orders returned after delivery, by channel, by product and, where a channel says so, by reason. The amount is counted against the day the order was placed, VAT included.

Cancelled or returned

Order store

₺9.1K

▲ 41.2%vs same weekday last year

Rate of gross revenue

Computed

5.2%

▲ 0.5 ptvs same weekday last year

What came back over everything that was ordered

Orders affected

Order store

11

▲ 37.5%vs same weekday last year

Units that came back

Order store

14

▲ 27.3%vs same weekday last year

Cancelled or returned, by the hour the order was placed

Orders placed in each hour that have since come back, against last year.

Order store
₺0₺200₺400₺600₺80000:0003:0006:0009:0012:0015:0018:0021:00
This day Last year

By channel

The rate is what came back over everything ordered on the channel. A fall in the rate is the good direction.

Order store
ChannelCame backRateLast yearChangeOrdersReason
Trendyol₺4,4937.7%6.6%▲ 1.0 pt6gives reasons
Web store₺1,8652.9%2.4%▲ 0.4 pt1gives reasons
Hepsiburada₺1,3366.4%5.4%▲ 1.0 pt2gives reasons
Amazon₺6134.9%4.3%▲ 0.7 pt1not provided
N11₺4775.3%4.7%▲ 0.6 pt1not provided
Pazarama₺1863.6%3.3%▲ 0.3 pt0not provided
PttAVM₺892.6%2.6%— no change0not provided

Trendyol's orders from the discount days of 28 August to 1 September came back about a third more often than its usual: a run that lifts revenue lifts what it undoes too.

Before shipping, or after delivery

The two ways an order comes back cost differently: one never left, the other travelled twice.

Order store
Cancelled before shipping
The order never left the warehouse; the stock is still on the shelf.
₺8,15290.0%
Returned after delivery
It went out and came back: shipping paid twice, and the product has to be checked.
₺90610.0%

Yesterday's orders are still on the road: nearly all of this is cancellations. Returns follow over the next two weeks.

Why it came back

Measured on Web store, Trendyol and Hepsiburada only: the channels whose claims record gives a reason.

Claims APIs

Cancelled before shipping90.0% of what has a reason

  • Changed mind

    +23.0 pt against last year

    ₺3,18541.4%
  • Ordered twice or by mistake

    +11.0 pt against last year

    ₺1,52319.8%
  • Delivery date too late

    +9.0 pt against last year

    ₺1,24616.2%
  • Found it cheaper

    +7.0 pt against last year

    ₺96912.6%

Returned after delivery10.0% of what has a reason

  • Damaged in transit

    −11.1 pt against last year

    ₺1762.3%
  • Wrong grind or wrong item

    −12.2 pt against last year

    ₺1632.1%
  • Faulty product

    −6.6 pt against last year

    ₺1441.9%
  • Taste not as expected

    −8.2 pt against last year

    ₺1091.4%
  • Other, no detail given

    −6.1 pt against last year

    ₺921.2%
  • Late delivery, refused at the door

    −5.9 pt against last year

    ₺851.1%

The reasons cover 84.9% of the amount. Amazon, N11, Pazarama and PttAVM give none, so the other 15.1% has no reason on record. It is left out here, not shared out over the reasons above: what is not reported is not guessed.

Amazon · not providedN11 · not providedPazarama · not providedPttAVM · not provided

By product

Largest amount first. A product is judged against itself: its usual is its own rate over the half year that ends five weeks before the period.

Order store
#ProductCame backUnitsRateLast yearChangeIts usualTop reason
1Hand GrinderHL-EQ-GRINDER₺1,546117.1%9.1%▲ 8.0 pt8.8%too few to say
2V60 Starter SetHL-EQ-V60-SET₺89415.7%7.6%▼ 1.9 pt7.3%too few to say
3House Blend 1 kgHL-BL-EV-1000₺81514.7%4.0%▲ 0.7 pt4.5%too few to say
4Cold Brew Bottles 250 ml · 6-packHL-CB-BTL-6₺717110.7%11.0%▼ 0.3 pt10.5%too few to say
5Espresso Blend 1 kgHL-BL-ESP-1000₺62315.6%4.3%▲ 1.2 pt4.5%too few to say
6House Blend 250 gHL-BL-EV-250₺50523.8%4.2%▼ 0.4 pt4.0%too few to say
7French Press 600 mlHL-EQ-FP-600₺44419.8%8.0%▲ 1.8 pt8.4%too few to say
8Cold Brew CarafeHL-EQ-CB-JUG₺41308.4%6.8%▲ 1.7 pt7.7%too few to say
9Ethiopia Yirgacheffe 250 gHL-SO-ETH-250₺40412.9%3.3%▼ 0.4 pt3.2%too few to say
10Colombia Huila 250 gHL-SO-COL-250₺34813.1%2.9%▲ 0.2 pt3.2%too few to say

Hand Grinder has come back about twice as often since the batch that arrived on 17 August; on the channels that say why, the claims read “burr misaligned”. The top reason is only named where enough came back on a channel that gives one.

How to read this page

Claims APIs
  • The order hub keeps a cancellation and a return under one status and gives no reason for either. Where a reason is shown it comes from the channel's own claims record: the web store, Trendyol and Hepsiburada keep one; Amazon, N11, Pazarama and PttAVM reach the panel through the order hub without it.
  • What comes back is counted against the day the order was placed, not the day it came back. A discount run's returns therefore sit on the run's own dates, which is where the revenue they undo was counted.
  • A product's usual rate is its own rate over the half year that ends five weeks before the period, so a recent change does not become its own baseline.
  • No buyer's name, address or message reaches this page: a reason is a category from the claims record, never the text a customer wrote.
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