Returns
1 Sep – 13 Sep · vs previous period: 19 Aug – 31 Aug
What came back: orders cancelled before they shipped and orders returned after delivery, by channel, by product and, where a channel says so, by reason. The amount is counted against the day the order was placed, VAT included.
Cancelled or returned
Order store₺133K
Rate of gross revenue
Computed5.3%
What came back over everything that was ordered
Orders affected
Order store157
Units that came back
Order store214
Cancelled or returned, day by day
Counted against the day the order was placed, so a discount run's returns sit on the run's own dates. Numbered marks are entries in the campaign calendar.
By channel
The rate is what came back over everything ordered on the channel. A fall in the rate is the good direction.
| Channel | Came back | Rate | Previous period | Change | Orders | Reason |
|---|---|---|---|---|---|---|
| Trendyol | ₺62,252 | 8.0% | 9.4% | ▼ 1.4 pt | 86 | gives reasons |
| Web store | ₺27,013 | 2.9% | 2.9% | — no change | 15 | gives reasons |
| Hepsiburada | ₺25,631 | 6.2% | 6.2% | — no change | 32 | gives reasons |
| Amazon | ₺8,398 | 5.0% | 4.9% | ▲ 0.1 pt | 9 | not provided |
| N11 | ₺6,105 | 5.2% | 5.1% | ▲ 0.1 pt | 9 | not provided |
| Pazarama | ₺2,192 | 3.5% | 3.5% | — no change | 3 | not provided |
| PttAVM | ₺1,324 | 2.6% | 2.7% | — no change | 2 | not provided |
Trendyol's orders from the discount days of 28 August to 1 September came back about a third more often than its usual: a run that lifts revenue lifts what it undoes too.
Before shipping, or after delivery
The two ways an order comes back cost differently: one never left, the other travelled twice.
- Cancelled before shipping
- The order never left the warehouse; the stock is still on the shelf.
- ₺61,14146.0%
- Returned after delivery
- It went out and came back: shipping paid twice, and the product has to be checked.
- ₺71,77454.0%
Why it came back
Measured on Web store, Trendyol and Hepsiburada only: the channels whose claims record gives a reason.
Cancelled before shipping46.0% of what has a reason
Changed mind
+2.3 pt against previous period
₺24,31221.2%Ordered twice or by mistake
+1.1 pt against previous period
₺11,62810.1%Delivery date too late
+0.9 pt against previous period
₺9,5138.3%Found it cheaper
+0.7 pt against previous period
₺7,3996.4%
Returned after delivery54.0% of what has a reason
Damaged in transit
−3.0 pt against previous period
₺14,31112.5%Wrong grind or wrong item
+0.1 pt against previous period
₺13,05711.4%Faulty product
share unchanged against previous period
₺11,2559.8%Taste not as expected
−0.9 pt against previous period
₺9,0767.9%Other, no detail given
−0.5 pt against previous period
₺7,4116.5%Late delivery, refused at the door
−0.6 pt against previous period
₺6,9346.0%
The reasons cover 86.4% of the amount. Amazon, N11, Pazarama and PttAVM give none, so the other 13.6% has no reason on record. It is left out here, not shared out over the reasons above: what is not reported is not guessed.
By product
Largest amount first. A product is judged against itself: its usual is its own rate over the half year that ends five weeks before the period.
| # | Product | Came back | Units | Rate | Previous period | Change | Its usual | Top reason |
|---|---|---|---|---|---|---|---|---|
| 1 | Hand Grinder1.9× its usualHL-EQ-GRINDER | ₺23,454 | 13 | 17.1% | 19.2% | ▼ 2.1 pt | 8.8% | Faulty: burr misaligned |
| 2 | House Blend 1 kgHL-BL-EV-1000 | ₺12,336 | 12 | 4.6% | 5.4% | ▼ 0.8 pt | 4.5% | Cancelled: changed mind |
| 3 | V60 Starter SetHL-EQ-V60-SET | ₺11,858 | 7 | 6.9% | 7.9% | ▼ 1.1 pt | 7.3% | Cancelled: changed mind |
| 4 | Cold Brew Bottles 250 ml · 6-packHL-CB-BTL-6 | ₺10,975 | 21 | 10.9% | 12.9% | ▼ 2.0 pt | 10.5% | Damaged in transit: bottles broken |
| 5 | House Blend 250 gHL-BL-EV-250 | ₺7,980 | 27 | 3.9% | 4.3% | ▼ 0.4 pt | 4.0% | Cancelled: changed mind |
| 6 | Espresso Blend 1 kgHL-BL-ESP-1000 | ₺7,611 | 7 | 4.7% | 5.1% | ▼ 0.4 pt | 4.5% | Cancelled: changed mind |
| 7 | Ethiopia Yirgacheffe 250 gHL-SO-ETH-250 | ₺6,659 | 16 | 3.1% | 3.4% | ▼ 0.3 pt | 3.2% | Cancelled: changed mind |
| 8 | Cold Brew Concentrate 1 LHL-CB-CONC-1L | ₺5,748 | 13 | 7.1% | 6.9% | ▲ 0.2 pt | 6.5% | Damaged in transit |
| 9 | Cold Brew CarafeHL-EQ-CB-JUG | ₺5,721 | 7 | 8.2% | 8.7% | ▼ 0.5 pt | 7.7% | Cancelled: changed mind |
| 10 | French Press 600 mlHL-EQ-FP-600 | ₺5,552 | 7 | 8.9% | 9.0% | ▼ 0.1 pt | 8.4% | Cancelled: changed mind |
Hand Grinder has come back about twice as often since the batch that arrived on 17 August; on the channels that say why, the claims read “burr misaligned”. The top reason is only named where enough came back on a channel that gives one.
How to read this page
- The order hub keeps a cancellation and a return under one status and gives no reason for either. Where a reason is shown it comes from the channel's own claims record: the web store, Trendyol and Hepsiburada keep one; Amazon, N11, Pazarama and PttAVM reach the panel through the order hub without it.
- What comes back is counted against the day the order was placed, not the day it came back. A discount run's returns therefore sit on the run's own dates, which is where the revenue they undo was counted.
- A product's usual rate is its own rate over the half year that ends five weeks before the period, so a recent change does not become its own baseline.
- No buyer's name, address or message reaches this page: a reason is a category from the claims record, never the text a customer wrote.