H

Harbor Lane

Sales Cockpit

Overview
Channels
Products
Stock2
Margin
Payouts1
Returns
Invoices23
Analysis
Alerts2
Sources

Data as of 10:26

  • Web store: read 3 min ago
  • Trendyol: read 1 min ago
  • Hepsiburada: read 2 min ago
  • Amazon: read 7 min ago
  • N11: read 7 min ago
  • Pazarama: read 8 min ago
  • PttAVM: read 26 min ago

PttAVM read 26 min ago

Sample data
Omni*module 05 · demoSEO & GEO Radar demo
H

Harbor Lane · Sales Cockpit

Data as of 10:26 · sample data

Omni*

Overview

Sun 13 Sep · vs same weekday last year: Sun 14 Sep 2025

TodayYesterday7 daysThis monthLast month90 days12 months
Previous periodLast year

Every channel's sales on one screen: what came in, what it is made of, what moved and where the month is heading. Net revenue is gross less what was cancelled or returned, VAT included, counted on the day the order was placed.

Net revenue

₺165,103

▲ 25.6%vs same weekday last year₺131,470 then
Order store
₺0₺5K₺10K₺15K00:0003:0006:0009:0012:0015:0018:0021:00
This day Last year
Orders
171
▲ 18.8%144 then
Units
331
▲ 20.4%275 then
Average basket
₺967
▲ 5.7%₺915 then
Cancelled or returned
₺9.1K
▲ 41.2%₺6,414 then
5.2% of gross

What happened

  • Net revenue was ₺165,103, +25.6% against last year, from 171 orders at an average basket of ₺967.
  • Web store gained ₺20,356 (+48.2%), the largest move of any channel.
  • 5 products run out within 15 days and carry 33.4% of revenue. House Blend 1 kg has 3.2 days left.
  • September points to ₺5.33M to ₺5.62M against a target of ₺5.47M: on the line, with the range on both sides of it.

Ask the numbers

  • Why is this week below last week?
  • What happened on Hepsiburada?
  • Will we hit the September target?
  • What runs out first, and what does it cost us?

Waiting on someone

What the rules fired and who was told. The full feed, and the rules themselves, are on the Alerts page.

All alerts Automation
  • HighStocknewMon 14 Sep, 08:02

    House Blend 1 kg runs out in 3.2 days

    To purchasing and operations · WhatsAppEvidence
  • LowConnectionnewMon 14 Sep, 10:20

    PttAVM has not been read for 26 minutes

    To operations · SlackEvidence
  • HighStockMon 14 Sep, 06:05

    Ethiopia Yirgacheffe 250 g runs out in 6.4 days

    To purchasing and operations · WhatsAppEvidence
  • HighInvoicesSun 13 Sep, 18:00

    23 shipped orders have no invoice

    To accounting · E-mailEvidence
  • HighUnusual dayThu 10 Sep, 16:05

    Trendyol was 37.7% under its usual Thu

    To operations · SlackEvidence

Channel share

Net revenue by channel, and how each one's part of the total moved.

Order store

  • Web store

    33 orders · +5.8 pt share

    ₺62,59637.9%

  • Trendyol

    76 orders · −0.2 pt share

    ₺54,16132.8%

  • Hepsiburada

    24 orders · −5.4 pt share

    ₺19,67311.9%

  • Amazon

    12 orders · −0.2 pt share

    ₺11,7877.1%

  • N11

    12 orders · −0.5 pt share

    ₺8,4915.1%

  • Pazarama

    8 orders · +0.4 pt share

    ₺4,9903.0%

  • PttAVM

    6 orders · share unchanged

    ₺3,4042.1%

Best sellers

By net revenue in the period.

Order store
  1. 1House Blend 1 kg17 units · 10.1%₺16,682
  2. 2V60 Starter Set10 units · 9.0%₺14,788
  3. 3Ethiopia Yirgacheffe 250 g34 units · 8.1%₺13,318
  4. 4House Blend 250 g45 units · 7.8%₺12,866
  5. 5Colombia Huila 250 g30 units · 6.6%₺10,819
  6. 6Espresso Blend 1 kg10 units · 6.4%₺10,548
  7. 7Ethiopia Yirgacheffe 1 kg6 units · 5.1%₺8,458
  8. 8Hand Grinder5 units · 4.5%₺7,483

What moved

Products that gained and lost the most, against same weekday last year.

Order store

Gained

  • V60 Starter Set₺7,109 → ₺14,788+₺7,679
  • Monthly Subscription · 2 × 250 g₺3,485 → ₺6,086+₺2,601
  • Colombia Huila 250 g₺8,345 → ₺10,819+₺2,474
  • Cold Brew Bottles 250 ml · 6-pack₺3,639 → ₺5,999+₺2,360

Lost

  • French Press 600 ml₺4,516 → ₺4,065−₺451
  • Dark Roast Blend 250 g₺5,206 → ₺4,853−₺353
  • Brazil Cerrado 250 g₺7,053 → ₺6,783−₺270
  • Kenya AA 250 g₺4,188 → ₺4,092−₺96

Sep 2026 against its target

13 days in, 17 to go. The forecast is a range, never one figure: the span of two ways of filling the rest of the month.

Targets

Forecast, month end

₺5.33M to ₺5.62M

Target

₺5.47M

Of target

97.4% to 102.7%

On the line
₺0₺2M₺4M₺6M1 Sep7 Sep13 Sep18 Sep24 Sep30 Sep
So far ₺2.40M Forecast ₺5.33M to ₺5.62M Target ₺5.47M
ChannelSo farForecastTargetPace
Web store₺920K₺1.99M to ₺2.16M₺2.01MOn the line
Trendyol₺713K₺1.62M to ₺1.73M₺1.58MAhead
Hepsiburada₺385K₺807K to ₺903K₺990KBehind
Amazon₺160K₺356K to ₺375K₺370KOn the line
N11₺110K₺245K to ₺259K₺260KOn the line
Pazarama₺61K₺136K to ₺142K₺140KOn the line
PttAVM₺49K₺108K to ₺114K₺120KBehind

Run-rate: ₺5.54M · Weekday pattern: ₺5.41M. 13 days in, 17 to go. The run-rate carries the discount days of 1 September, so it reads high; the weekday pattern carries the last week of August, so it does too. Hepsiburada and PttAVM are behind its own target; the rest hold the total near the line. Last month closed at ₺4.91M.

Categories

The shop's own categories, not the marketplaces'. A product nobody has mapped yet counts as unmapped.

Order store

  • Single origin beans

    128 units · +19.4%

    ₺57,47134.8%

  • Blends

    115 units · +11.0%

    ₺51,79831.4%

  • Equipment

    47 units · +45.0%

    ₺34,45720.9%

  • Cold brew

    25 units · +56.1%

    ₺10,8216.6%

  • Subscriptions

    12 units · +57.6%

    ₺9,4245.7%

  • Unmapped

    4 units · new

    ₺1,1310.7%

Products and categories has every product, its channels and its shelf.

OverviewChannelsStockAlerts