H

Harbor Lane

Sales Cockpit

Overview
Channels
Products
Stock2
Margin
Payouts1
Returns
Invoices23
Analysis
Alerts2
Sources

Data as of 10:26

  • Web store: read 3 min ago
  • Trendyol: read 1 min ago
  • Hepsiburada: read 2 min ago
  • Amazon: read 7 min ago
  • N11: read 7 min ago
  • Pazarama: read 8 min ago
  • PttAVM: read 26 min ago

PttAVM read 26 min ago

Sample data
Omni*module 05 · demoSEO & GEO Radar demo
H

Harbor Lane · Sales Cockpit

Data as of 10:26 · sample data

Omni*

Overview

7 Sep – 13 Sep · vs last year: 7 Sep 2025 – 13 Sep 2025

TodayYesterday7 daysThis monthLast month90 days12 months
Previous periodLast year

Every channel's sales on one screen: what came in, what it is made of, what moved and where the month is heading. Net revenue is gross less what was cancelled or returned, VAT included, counted on the day the order was placed.

Net revenue

₺1,206,729

▲ 15.2%vs last year₺1,047,330 then
Order store
₺0₺100K₺200K₺300K7 Sep8 Sep9 Sep10 Sep11 Sep12 Sep13 Sep1–2
Net revenue Last year1Hepsiburada showcase slot ends · 7 Sep2Back to work coupon ends · 7 Sep
Orders
1,213
▲ 7.3%1,131 then
Units
2,414
▲ 10.8%2,178 then
Average basket
₺995
▲ 7.5%₺926 then
Cancelled or returned
₺63K
▲ 19.7%₺52,959 then
5.0% of gross

What happened

  • Net revenue was ₺1,206,729, +15.2% against last year, from 1,213 orders at an average basket of ₺995.
  • Web store gained ₺152,262 (+43.7%), the largest move of any channel.
  • 5 products run out within 15 days and carry 33.4% of revenue. House Blend 1 kg has 3.2 days left.
  • September points to ₺5.33M to ₺5.62M against a target of ₺5.47M: on the line, with the range on both sides of it.

Ask the numbers

  • Why is this week below last week?
  • What happened on Hepsiburada?
  • Will we hit the September target?
  • What runs out first, and what does it cost us?

Waiting on someone

What the rules fired and who was told. The full feed, and the rules themselves, are on the Alerts page.

All alerts Automation
  • HighStocknewMon 14 Sep, 08:02

    House Blend 1 kg runs out in 3.2 days

    To purchasing and operations · WhatsAppEvidence
  • LowConnectionnewMon 14 Sep, 10:20

    PttAVM has not been read for 26 minutes

    To operations · SlackEvidence
  • HighStockMon 14 Sep, 06:05

    Ethiopia Yirgacheffe 250 g runs out in 6.4 days

    To purchasing and operations · WhatsAppEvidence
  • HighInvoicesSun 13 Sep, 18:00

    23 shipped orders have no invoice

    To accounting · E-mailEvidence
  • HighUnusual dayThu 10 Sep, 16:05

    Trendyol was 37.7% under its usual Thu

    To operations · SlackEvidence

Channel share

Net revenue by channel, and how each one's part of the total moved.

Order store

  • Web store

    267 orders · +8.2 pt share

    ₺501,00441.5%

  • Trendyol

    492 orders · −7.0 pt share

    ₺353,93629.3%

  • Hepsiburada

    186 orders · −1.4 pt share

    ₺150,67312.5%

  • Amazon

    91 orders · +0.9 pt share

    ₺85,1747.1%

  • N11

    82 orders · −0.9 pt share

    ₺56,7214.7%

  • Pazarama

    52 orders · +0.1 pt share

    ₺33,1902.8%

  • PttAVM

    44 orders · share unchanged

    ₺26,0322.2%

Best sellers

By net revenue in the period.

Order store
  1. 1House Blend 1 kg125 units · 10.4%₺125,288
  2. 2Ethiopia Yirgacheffe 250 g263 units · 8.6%₺103,450
  3. 3House Blend 250 g337 units · 8.0%₺96,117
  4. 4V60 Starter Set61 units · 7.6%₺92,253
  5. 5Espresso Blend 1 kg72 units · 6.3%₺75,771
  6. 6Colombia Huila 250 g203 units · 6.1%₺73,824
  7. 7Ethiopia Yirgacheffe 1 kg45 units · 5.1%₺61,674
  8. 8Hand Grinder36 units · 4.7%₺56,662

What moved

Products that gained and lost the most, against last year.

Order store

Gained

  • V60 Starter Set₺57,423 → ₺92,253+₺34,830
  • Monthly Subscription · 2 × 250 g₺30,016 → ₺51,547+₺21,531
  • Cold Brew Bottles 250 ml · 6-pack₺31,203 → ₺43,690+₺12,487
  • Ethiopia Yirgacheffe 1 kg₺50,621 → ₺61,674+₺11,053

Lost

  • French Press 600 ml₺34,726 → ₺28,000−₺6,726
  • Kenya AA 250 g₺34,061 → ₺29,640−₺4,421
  • Dark Roast Blend 250 g₺40,414 → ₺36,723−₺3,691
  • Brazil Cerrado 250 g₺50,412 → ₺47,933−₺2,479

Sep 2026 against its target

13 days in, 17 to go. The forecast is a range, never one figure: the span of two ways of filling the rest of the month.

Targets

Forecast, month end

₺5.33M to ₺5.62M

Target

₺5.47M

Of target

97.4% to 102.7%

On the line
₺0₺2M₺4M₺6M1 Sep7 Sep13 Sep18 Sep24 Sep30 Sep
So far ₺2.40M Forecast ₺5.33M to ₺5.62M Target ₺5.47M
ChannelSo farForecastTargetPace
Web store₺920K₺1.99M to ₺2.16M₺2.01MOn the line
Trendyol₺713K₺1.62M to ₺1.73M₺1.58MAhead
Hepsiburada₺385K₺807K to ₺903K₺990KBehind
Amazon₺160K₺356K to ₺375K₺370KOn the line
N11₺110K₺245K to ₺259K₺260KOn the line
Pazarama₺61K₺136K to ₺142K₺140KOn the line
PttAVM₺49K₺108K to ₺114K₺120KBehind

Run-rate: ₺5.54M · Weekday pattern: ₺5.41M. 13 days in, 17 to go. The run-rate carries the discount days of 1 September, so it reads high; the weekday pattern carries the last week of August, so it does too. Hepsiburada and PttAVM are behind its own target; the rest hold the total near the line. Last month closed at ₺4.91M.

Categories

The shop's own categories, not the marketplaces'. A product nobody has mapped yet counts as unmapped.

Order store

  • Single origin beans

    936 units · +9.4%

    ₺421,47234.9%

  • Blends

    842 units · +3.1%

    ₺380,78731.6%

  • Equipment

    325 units · +26.1%

    ₺235,31919.5%

  • Subscriptions

    100 units · +65.6%

    ₺81,0716.7%

  • Cold brew

    182 units · +41.3%

    ₺80,5516.7%

  • Unmapped

    28 units · new

    ₺7,5290.6%

Products and categories has every product, its channels and its shelf.

OverviewChannelsStockAlerts