H

Harbor Lane

Sales Cockpit

Overview
Channels
Products
Stock2
Margin
Payouts1
Returns
Invoices23
Analysis
Alerts2
Sources

Data as of 10:26

  • Web store: read 3 min ago
  • Trendyol: read 1 min ago
  • Hepsiburada: read 2 min ago
  • Amazon: read 7 min ago
  • N11: read 7 min ago
  • Pazarama: read 8 min ago
  • PttAVM: read 26 min ago

PttAVM read 26 min ago

Sample data
Omni*module 05 · demoSEO & GEO Radar demo
H

Harbor Lane · Sales Cockpit

Data as of 10:26 · sample data

Omni*

Overview

16 Jun – 13 Sep · vs previous period: 18 Mar – 15 Jun

TodayYesterday7 daysThis monthLast month90 days12 months
Previous periodLast year

Every channel's sales on one screen: what came in, what it is made of, what moved and where the month is heading. Net revenue is gross less what was cancelled or returned, VAT included, counted on the day the order was placed.

Net revenue

₺14,339,281

▲ 2.3%vs previous period₺14,014,181 then
Order store
₺0₺100K₺200K₺300K16 Jun1 Jul16 Jul31 Jul14 Aug29 Aug13 Sep1234
Net revenue Previous period1Amazon deal days (to 16 Jul) · 14 Jul2Back to work coupon (to 7 Sep) · 25 Aug3Trendyol discount days (to 1 Sep) · 28 Aug4Hepsiburada showcase slot (to 7 Sep) · 1 Sep
Orders
15,163
▲ 2.3%14,827 then
Units
29,191
▲ 2.4%28,519 then
Average basket
₺946
▲ 0.1%₺945 then
Cancelled or returned
₺775K
▲ 14.1%₺679,033 then
5.1% of gross

What happened

  • Net revenue was ₺14,339,281, +2.3% against previous period, from 15,163 orders at an average basket of ₺946.
  • Trendyol gained ₺175,505 (+4.0%), the largest move of any channel.
  • 5 products run out within 15 days and carry 33.4% of revenue. House Blend 1 kg has 3.2 days left.
  • September points to ₺5.33M to ₺5.62M against a target of ₺5.47M: on the line, with the range on both sides of it.

Ask the numbers

  • Why is this week below last week?
  • What happened on Hepsiburada?
  • Will we hit the September target?
  • What runs out first, and what does it cost us?

Waiting on someone

What the rules fired and who was told. The full feed, and the rules themselves, are on the Alerts page.

All alerts Automation
  • HighStocknewMon 14 Sep, 08:02

    House Blend 1 kg runs out in 3.2 days

    To purchasing and operations · WhatsAppEvidence
  • LowConnectionnewMon 14 Sep, 10:20

    PttAVM has not been read for 26 minutes

    To operations · SlackEvidence
  • HighStockMon 14 Sep, 06:05

    Ethiopia Yirgacheffe 250 g runs out in 6.4 days

    To purchasing and operations · WhatsAppEvidence
  • HighInvoicesSun 13 Sep, 18:00

    23 shipped orders have no invoice

    To accounting · E-mailEvidence
  • HighUnusual dayThu 10 Sep, 16:05

    Trendyol was 37.7% under its usual Thu

    To operations · SlackEvidence

Channel share

Net revenue by channel, and how each one's part of the total moved.

Order store

  • Web store

    2,892 orders · share unchanged

    ₺5,172,31736.1%

  • Trendyol

    6,404 orders · +0.5 pt share

    ₺4,608,75132.1%

  • Hepsiburada

    2,566 orders · −0.2 pt share

    ₺2,079,92814.5%

  • Amazon

    1,122 orders · +0.3 pt share

    ₺1,053,9707.4%

  • N11

    1,034 orders · −0.4 pt share

    ₺713,5285.0%

  • Pazarama

    609 orders · −0.1 pt share

    ₺389,0162.7%

  • PttAVM

    536 orders · −0.1 pt share

    ₺321,7722.2%

Best sellers

By net revenue in the period.

Order store
  1. 1House Blend 1 kg1,503 units · 10.4%₺1,491,541
  2. 2Ethiopia Yirgacheffe 250 g3,067 units · 8.4%₺1,200,218
  3. 3House Blend 250 g4,026 units · 8.0%₺1,146,007
  4. 4Espresso Blend 1 kg855 units · 6.3%₺896,814
  5. 5Colombia Huila 250 g2,350 units · 5.9%₺852,048
  6. 6V60 Starter Set573 units · 5.9%₺841,894
  7. 7Cold Brew Bottles 250 ml · 6-pack1,689 units · 5.4%₺780,052
  8. 8Ethiopia Yirgacheffe 1 kg514 units · 4.9%₺702,121

What moved

Products that gained and lost the most, against previous period.

Order store

Gained

  • Cold Brew Bottles 250 ml · 6-pack₺464,395 → ₺780,052+₺315,657
  • Cold Brew Concentrate 1 L₺389,757 → ₺651,094+₺261,337
  • V60 Starter Set₺810,564 → ₺841,894+₺31,330
  • Tasting Box · 3 × 100 g₺0 → ₺17,710+₺17,710

Lost

  • Brazil Cerrado 250 g₺620,578 → ₺574,742−₺45,836
  • House Blend 250 g₺1,189,843 → ₺1,146,007−₺43,836
  • Ethiopia Yirgacheffe 250 g₺1,243,855 → ₺1,200,218−₺43,637
  • Kenya AA 250 g₺379,680 → ₺346,090−₺33,590

Sep 2026 against its target

13 days in, 17 to go. The forecast is a range, never one figure: the span of two ways of filling the rest of the month.

Targets

Forecast, month end

₺5.33M to ₺5.62M

Target

₺5.47M

Of target

97.4% to 102.7%

On the line
₺0₺2M₺4M₺6M1 Sep7 Sep13 Sep18 Sep24 Sep30 Sep
So far ₺2.40M Forecast ₺5.33M to ₺5.62M Target ₺5.47M
ChannelSo farForecastTargetPace
Web store₺920K₺1.99M to ₺2.16M₺2.01MOn the line
Trendyol₺713K₺1.62M to ₺1.73M₺1.58MAhead
Hepsiburada₺385K₺807K to ₺903K₺990KBehind
Amazon₺160K₺356K to ₺375K₺370KOn the line
N11₺110K₺245K to ₺259K₺260KOn the line
Pazarama₺61K₺136K to ₺142K₺140KOn the line
PttAVM₺49K₺108K to ₺114K₺120KBehind

Run-rate: ₺5.54M · Weekday pattern: ₺5.41M. 13 days in, 17 to go. The run-rate carries the discount days of 1 September, so it reads high; the weekday pattern carries the last week of August, so it does too. Hepsiburada and PttAVM are behind its own target; the rest hold the total near the line. Last month closed at ₺4.91M.

Categories

The shop's own categories, not the marketplaces'. A product nobody has mapped yet counts as unmapped.

Order store

  • Single origin beans

    10,990 units · −3.6%

    ₺4,911,51134.3%

  • Blends

    10,119 units · −2.4%

    ₺4,546,59331.7%

  • Equipment

    3,702 units · +0.5%

    ₺2,578,62818.0%

  • Cold brew

    3,266 units · +67.6%

    ₺1,431,14610.0%

  • Subscriptions

    1,047 units · +0.8%

    ₺850,5465.9%

  • Unmapped

    67 units · new

    ₺20,8570.1%

Products and categories has every product, its channels and its shelf.

OverviewChannelsStockAlerts