H

Harbor Lane

Sales Cockpit

Overview
Channels
Products
Stock2
Margin
Payouts1
Returns
Invoices23
Analysis
Alerts2
Sources

Data as of 10:26

  • Web store: read 3 min ago
  • Trendyol: read 1 min ago
  • Hepsiburada: read 2 min ago
  • Amazon: read 7 min ago
  • N11: read 7 min ago
  • Pazarama: read 8 min ago
  • PttAVM: read 26 min ago

PttAVM read 26 min ago

Sample data
Omni*module 05 · demoSEO & GEO Radar demo
H

Harbor Lane · Sales Cockpit

Data as of 10:26 · sample data

Omni*

Margin

Mon 14 Sep, to 10:34 · vs same weekday last year: Mon 15 Sep 2025, to 10:34

TodayYesterday7 daysThis monthLast month90 days12 months
Previous periodLast year

What is left of the revenue once the VAT, the marketplaces, the couriers, the returns, the ads and the product itself have been paid for. Each line is summed from the orders and the statements, not estimated; where a figure is missing the page says which.

Net margin

Computed

₺11K

▲ 11.8%vs same weekday last year

After every line below

Net margin, of revenue before VAT

Computed

36.0%

▼ 6.0 ptvs same weekday last year

Before advertising

Computed

₺13K

▲ 29.2%vs same weekday last year

Before ads and before the fees no order carries

Revenue with a product cost

Company brain

99.4%

▼ 0.6 ptvs same weekday last year

Tasting Box · 3 × 100 g and Coffee Scoop: no cost entered, ₺211 of revenue

From revenue to what is left

Every line the period's revenue passes through on its way to the margin, with its share of revenue. The margin rate on the tiles is over revenue before VAT.

Computed

  1. Net revenue

    VAT included, the Overview's figure

    ₺34,694

  2. VAT in the price

    Coffee at 10%, hardware at 20%

    −₺3,67010.6%

  3. Commission and fees

    Statements, order line by order line

    −₺3,3939.8%

  4. Shipping

    Statements; the web store's courier invoice

    −₺1,7945.2%

  5. Returns

    Parcels back, handling, opened coffee

    −₺00.0%

  6. Advertising

    Web store ads only; marketplace ads are not connected

    −₺1,7295.0%

  7. Product cost

    Cost book, at the cost on the day

    −₺12,93237.3%

  8. Charged against no order

    Fees and penalties on the statements

    −₺00.0%

  9. Net margin

    What is left

    ₺11,17632.2%

What the margin does not have

Nothing here is estimated. Where a figure is missing, the margin goes without it and says so.

Company brain

  • No cost entered

    • Tasting Box · 3 × 100 gHL-GFT-TASTE-3₺149 · 0 units
    • Coffee ScoopHL-ACC-SCOOP₺62 · 0 units

    Their revenue is in the margin with no product cost against it, so the margin is high by whatever they cost. They stay out of the product ranking until finance enters a cost.

  • Marketplace advertising

    The marketplaces give no endpoint for their ad spend. A marketplace's margin is before its own ads; the web store's is after its search and social ads from the Ad & Spend Desk.

What the margin is made of, and where each figure is entered

Channel by channel

The same walk on each channel, and its margin rate against same weekday last year. Commission is shown with its rate on net revenue.

Computed
ChannelNet revenueVATCommissionShippingReturnsAdsProduct costNo orderNet marginRate
Web store₺14,895₺1,585₺357 2.4%₺507₺0₺1,729₺5,446—₺5,27139.6%▼ 15.6 pt
Trendyol₺10,110₺1,048₺1,668 16.5%₺650₺0not connected₺3,821—₺2,92332.3%▲ 0.2 pt
Hepsiburada₺3,585₺383₺551 15.4%₺231₺0not connected₺1,358—₺1,06233.2%▼ 0.8 pt
Amazon₺2,461₺272₺350 14.2%₺152₺0not connected₺948—₺73933.8%▼ 1.7 pt
N11₺1,791₺191₺268 15.0%₺126₺0not connected₺685—₺52132.6%▼ 0.7 pt
PttAVM₺940₺94₺93 9.9%₺65₺0not connected₺329—₺35942.4%▼ 1.7 pt
Pazarama₺913₺97₺106 11.6%₺63₺0not connected₺344—₺30337.1%▼ 1.8 pt
All channels₺34,694₺3,670₺3,393 9.8%₺1,794₺0₺1,729₺12,932₺0₺11,17636.0%

“No order” is what a statement charged against no order: a showcase fee, a penalty, a monthly subscription. It belongs to the channel and is never shared out over its products. The web store's commission is the card fee the payment provider keeps.

Product by product

What each product leaves before advertising and before the fees no order carries. Shipping is shared out by units, returns by what came back; a product with no cost entered is not ranked.

Computed
#ProductNet revenueUnitsUnit costCommissionShippingReturnsProduct costBefore adsRate
1House Blend 1 kgBlends₺3,5923₺334₺440₺99₺0₺1,152₺1,57548.2%▼ 1.9 pt
2Ethiopia Yirgacheffe 250 gSingle origin beans₺2,9807₺152₺296₺195₺0₺1,115₺1,10340.7%▼ 2.1 pt
3House Blend 250 gBlends₺2,7409₺96₺313₺258₺0₺884₺1,03641.6%▼ 0.7 pt
4Espresso Blend 1 kgBlends₺2,1712₺352₺253₺55₺0₺693₺97249.3%▼ 1.2 pt
5Monthly Subscription · 2 × 250 gSubscriptions₺1,4772₺214₺35₺42₺0₺458₺80760.1%▼ 2.3 pt
6Colombia Huila 250 gSingle origin beans₺2,1116₺136₺212₺150₺0₺761₺79641.5%▲ 0.1 pt
7Ethiopia Yirgacheffe 1 kgSingle origin beans₺1,7251₺528₺175₺32₺0₺637₺72346.1%▼ 0.5 pt
8V60 Starter SetEquipment₺2,8312₺822₺200₺44₺0₺1,448₺66828.3%▲ 4.8 pt
9Espresso Blend 250 gBlends₺1,3994₺101₺153₺121₺0₺445₺55343.5%▼ 0.5 pt
10Brazil Cerrado 250 gSingle origin beans₺1,3844₺106₺155₺118₺0₺449₺53642.6%▼ 1.5 pt
11Monthly Subscription · 1 kgSubscriptions₺9441₺368₺23₺16₺0₺292₺52861.5%▼ 2.3 pt
12Cold Brew Bottles 250 ml · 6-packCold brew₺1,3473₺212₺120₺65₺0₺546₺49340.3%▲ 1.1 pt
13Cold Brew Concentrate 1 LCold brew₺1,0222₺148₺93₺59₺0₺339₺43747.1%▲ 1.0 pt
14Colombia Huila 1 kgSingle origin beans₺1,0611₺482₺125₺23₺0₺387₺43044.6%▼ 1.9 pt
15Guatemala Antigua 250 gSingle origin beans₺1,0123₺146₺104₺69₺0₺373₺37440.7%▼ 2.7 pt
16Dark Roast Blend 250 gBlends₺1,0534₺81₺138₺126₺0₺345₺34836.4%▼ 2.5 pt
17Decaf Colombia 250 gSingle origin beans₺8782₺151₺90₺61₺0₺343₺30438.1%▼ 1.5 pt
18Kenya AA 250 gSingle origin beans₺8362₺178₺79₺49₺0₺334₺29839.2%▼ 2.1 pt
19Hand GrinderEquipment₺1,5511₺1,046₺136₺22₺0₺861₺27321.1%▲ 1.3 pt
20Cold Brew CarafeEquipment₺8401₺412₺79₺27₺0₺404₺18927.0%— no change
21French Press 600 mlEquipment₺8041₺358₺75₺30₺0₺384₺18127.0%▲ 0.6 pt
22V60 Filter Papers · 100Equipment₺7254₺71₺64₺108₺0₺281₺15225.1%▲ 0.8 pt

The rate is over the product's revenue before VAT. Coffee that comes back after delivery has been opened and is written off at cost; hardware goes back on the shelf, so only its parcels count.

Charged against no order

Statement lines no order can carry, in the period. They come off the channel's margin whole.

Settlement statements

No statement line in the period was charged against no order.

Budget · Sep 2026

Spend against the month's ceilings, 13 days in and 17 to go. The month end is a range from the same two methods as the revenue forecast. The bar is spent, the band where it ends, the line the budget.

Company brain

  • Advertising

    heading over
    Budget
    ₺150,000
    Spent
    ₺72,776
    Left
    ₺77,224
    Month end
    ₺153K to ₺170K

    The web store's search and social ads. Marketplace ads are not connected and are not in this line. Run-rate: ₺168K · Weekday pattern: ₺156K. Ad & Spend Desk.

  • Shipping

    near the line
    Budget
    ₺300,000
    Spent
    ₺131,414
    Left
    ₺168,586
    Month end
    ₺294K to ₺308K

    Every parcel that left, at the channel's rate. Run-rate: ₺303K · Weekday pattern: ₺299K. Statements · courier invoice.

  • Returns

    inside
    Budget
    ₺60,000
    Spent
    ₺21,536
    Left
    ₺38,464
    Month end
    ₺49K to ₺52K

    Return parcels and handling, and the coffee that came back opened and was written off. Run-rate: ₺50K · Weekday pattern: ₺51K. Statements · cost book.

  • Purchasing

    no budget entered
    Budget
    not entered
    Spent
    ₺225,480
    Left
    —
    Month end
    ₺546K to ₺638K

    Stock ordered this month at cost. Month end adds what the Stock page says still has to be ordered, as a range. Ordered so far: ₺225K · With the reorders Stock suggests: ₺592K. Purchase orders · cost book.

Finance · set on 29 Aug. Omni follows the budget and says when a line is heading over; it never cuts spend or pauses an ad. The Ad & Spend Desk warns about the ad budget within the day; this is the same money as finance sees it. Where the budget is entered

How to read this page

Computed
  • Revenue is VAT included everywhere in the cockpit; the margin takes the VAT out first, so its rate is over revenue before VAT.
  • Commission is the statement's rate on each order line; the web store's line is the card fee. Shipping is per parcel: a cancelled order never left, a returned one went both ways.
  • Advertising is the web store's search and social ads from Ad & Spend Desk. Marketplace ads are not connected, so a marketplace's margin is before its own ads.
  • A product is ranked before advertising and before the channel-wide lines, which belong to a channel, not to any one product. A product with no cost entered stays out of the ranking.
  • Omni reads the costs and adds them up; it never changes a price, a budget or an order.
OverviewChannelsStockAlerts