Margin

Sun 13 Sep · vs the day before: Sat 12 Sep

Today Yesterday 7 days This month Last month 90 days 12 months

What is left of the revenue once the VAT, the marketplaces, the couriers, the returns, the ads and the product itself have been paid for. Each line is summed from the orders and the statements, not estimated; where a figure is missing the page says which.

Net margin

Computed

₺53K

▲ 2.0%vs the day before

After every line below

Net margin, of revenue before VAT

Computed

35.7%

▲ 0.2 ptvs the day before

Before advertising

Computed

₺59K

▲ 1.6%vs the day before

Before ads and before the fees no order carries

Revenue with a product cost

Company brain

99.3%

▼ 0.1 ptvs the day before

Tasting Box · 3 × 100 g and Coffee Scoop: no cost entered, ₺1,131 of revenue

From revenue to what is left

Every line the period's revenue passes through on its way to the margin, with its share of revenue. The margin rate on the tiles is over revenue before VAT.

Computed

Net revenue
VAT included, the Overview's figure
₺165,103
VAT in the price
Coffee at 10%, hardware at 20%
−₺17,64210.7%
Commission and fees
Statements, order line by order line
−₺17,31010.5%
Shipping
Statements; the web store's courier invoice
−₺8,7645.3%
Returns
Parcels back, handling, opened coffee
−₺2680.2%
Advertising
Web store ads only; marketplace ads are not connected
−₺6,4443.9%
Product cost
Cost book, at the cost on the day
−₺62,06937.6%
Charged against no order
Fees and penalties on the statements
−₺00.0%
Net margin
What is left
₺52,60631.9%

What the margin does not have

Nothing here is estimated. Where a figure is missing, the margin goes without it and says so.

Company brain

No cost entered
- Tasting Box · 3 × 100 gHL-GFT-TASTE-3₺841 · 2 units
- Coffee ScoopHL-ACC-SCOOP₺290 · 2 units
Their revenue is in the margin with no product cost against it, so the margin is high by whatever they cost. They stay out of the product ranking until finance enters a cost.
Marketplace advertising
The marketplaces give no endpoint for their ad spend. A marketplace's margin is before its own ads; the web store's is after its search and social ads from the Ad & Spend Desk.

What the margin is made of, and where each figure is entered

Channel by channel

The same walk on each channel, and its margin rate against the day before. Commission is shown with its rate on net revenue.

Computed

Channel	Net revenue	VAT	Commission	Shipping	Returns	Ads	Product cost	No order	Net margin	Rate
Web store	₺62,596	₺6,814	₺1,502 2.4%	₺2,120	₺44	₺6,444	₺23,168	—	₺22,504	40.3%▼ 0.2 pt
Trendyol	₺54,161	₺5,622	₺8,931 16.5%	₺3,510	₺146	not connected	₺20,534	—	₺15,418	31.8%▲ 0.6 pt
Hepsiburada	₺19,673	₺2,132	₺3,012 15.3%	₺1,233	₺38	not connected	₺7,553	—	₺5,705	32.5%▲ 0.1 pt
Amazon	₺11,787	₺1,299	₺1,678 14.2%	₺714	₺16	not connected	₺4,515	—	₺3,565	34.0%▲ 0.7 pt
N11	₺8,491	₺908	₺1,271 15.0%	₺605	₺14	not connected	₺3,244	—	₺2,449	32.3%▲ 0.4 pt
Pazarama	₺4,990	₺527	₺580 11.6%	₺347	₺6	not connected	₺1,869	—	₺1,661	37.2%▲ 0.7 pt
PttAVM	₺3,404	₺340	₺336 9.9%	₺235	₺3	not connected	₺1,187	—	₺1,303	42.5%▲ 0.3 pt
All channels	₺165,103	₺17,642	₺17,310 10.5%	₺8,764	₺268	₺6,444	₺62,069	₺0	₺52,606	35.7%

“No order” is what a statement charged against no order: a showcase fee, a penalty, a monthly subscription. It belongs to the channel and is never shared out over its products. The web store's commission is the card fee the payment provider keeps.

Product by product

What each product leaves before advertising and before the fees no order carries. Shipping is shared out by units, returns by what came back; a product with no cost entered is not ranked.

Computed

#	Product	Net revenue	Units	Unit cost	Commission	Shipping	Returns	Product cost	Before ads	Rate
1	House Blend 1 kgBlends	₺16,682	16	₺334	₺2,104	₺463	₺33	₺5,355	₺7,211	47.5%▼ 0.7 pt
2	Ethiopia Yirgacheffe 250 gSingle origin beans	₺13,318	33	₺152	₺1,458	₺905	₺18	₺5,006	₺4,720	39.0%▲ 1.3 pt
3	House Blend 250 gBlends	₺12,866	43	₺96	₺1,591	₺1,252	₺20	₺4,170	₺4,663	39.9%▼ 1.4 pt
4	Espresso Blend 1 kgBlends	₺10,548	10	₺352	₺1,295	₺274	₺25	₺3,377	₺4,618	48.2%▲ 0.5 pt
5	Colombia Huila 250 gSingle origin beans	₺10,819	29	₺136	₺1,177	₺790	₺15	₺3,922	₺3,931	40.0%▲ 0.4 pt
6	V60 Starter SetEquipment	₺14,788	9	₺822	₺1,038	₺232	₺6	₺7,558	₺3,488	28.3%▲ 0.3 pt
7	Ethiopia Yirgacheffe 1 kgSingle origin beans	₺8,458	6	₺528	₺907	₺162	₺16	₺3,133	₺3,472	45.2%▲ 1.1 pt
8	Monthly Subscription · 2 × 250 gSubscriptions	₺6,086	9	₺214	₺146	₺176	₺3	₺1,888	₺3,320	60.0%— no change
9	Espresso Blend 250 gBlends	₺6,849	22	₺101	₺821	₺616	₺12	₺2,188	₺2,589	41.6%▲ 0.4 pt
10	Brazil Cerrado 250 gSingle origin beans	₺6,783	21	₺106	₺803	₺588	₺13	₺2,207	₺2,554	41.4%▲ 0.3 pt
11	Colombia Huila 1 kgSingle origin beans	₺5,369	4	₺482	₺642	₺115	₺10	₺1,957	₺2,155	44.2%— no change
12	Cold Brew Bottles 250 ml · 6-packCold brew	₺5,999	12	₺212	₺648	₺309	₺35	₺2,454	₺2,007	36.8%▼ 0.3 pt
13	Cold Brew Concentrate 1 LCold brew	₺4,822	11	₺148	₺490	₺287	₺12	₺1,609	₺1,985	45.3%▲ 0.2 pt
14	Monthly Subscription · 1 kgSubscriptions	₺3,338	3	₺368	₺80	₺56	₺1	₺1,032	₺1,865	61.5%— no change
15	Guatemala Antigua 250 gSingle origin beans	₺4,675	12	₺146	₺506	₺324	₺7	₺1,729	₺1,684	39.6%▼ 0.4 pt
16	Dark Roast Blend 250 gBlends	₺4,853	20	₺81	₺644	₺581	₺8	₺1,590	₺1,589	36.0%▲ 0.2 pt
17	Kenya AA 250 gSingle origin beans	₺4,092	9	₺178	₺437	₺249	₺6	₺1,643	₺1,383	37.2%▲ 0.2 pt
18	Decaf Colombia 250 gSingle origin beans	₺3,957	10	₺151	₺456	₺290	₺7	₺1,556	₺1,288	35.8%▼ 0.7 pt
19	Hand GrinderEquipment	₺7,483	4	₺1,046	₺700	₺111	₺12	₺4,169	₺1,244	20.0%▲ 1.1 pt
20	Cold Brew CarafeEquipment	₺4,482	5	₺412	₺438	₺148	₺3	₺2,161	₺984	26.3%— no change
21	French Press 600 mlEquipment	₺4,065	5	₺358	₺415	₺156	₺4	₺1,951	₺862	25.5%▼ 0.9 pt
22	V60 Filter Papers · 100Equipment	₺3,640	20	₺71	₺332	₺549	₺0	₺1,413	₺740	24.4%▲ 0.4 pt

The rate is over the product's revenue before VAT. Coffee that comes back after delivery has been opened and is written off at cost; hardware goes back on the shelf, so only its parcels count.

Charged against no order

Statement lines no order can carry, in the period. They come off the channel's margin whole.

Settlement statements

No statement line in the period was charged against no order.

Budget · Sep 2026

Spend against the month's ceilings, 13 days in and 17 to go. The month end is a range from the same two methods as the revenue forecast. The bar is spent, the band where it ends, the line the budget.

Company brain

Advertising
heading over
Budget
₺150,000
Spent
₺72,776
Left
₺77,224
Month end
₺153K to ₺170K
The web store's search and social ads. Marketplace ads are not connected and are not in this line. Run-rate: ₺168K · Weekday pattern: ₺156K. Ad & Spend Desk.
Shipping
near the line
Budget
₺300,000
Spent
₺131,414
Left
₺168,586
Month end
₺294K to ₺308K
Every parcel that left, at the channel's rate. Run-rate: ₺303K · Weekday pattern: ₺299K. Statements · courier invoice.
Returns
inside
Budget
₺60,000
Spent
₺21,536
Left
₺38,464
Month end
₺49K to ₺52K
Return parcels and handling, and the coffee that came back opened and was written off. Run-rate: ₺50K · Weekday pattern: ₺51K. Statements · cost book.
Purchasing
no budget entered
Budget
not entered
Spent
₺225,480
Left
—
Month end
₺546K to ₺638K
Stock ordered this month at cost. Month end adds what the Stock page says still has to be ordered, as a range. Ordered so far: ₺225K · With the reorders Stock suggests: ₺592K. Purchase orders · cost book.

Finance · set on 29 Aug. Omni follows the budget and says when a line is heading over; it never cuts spend or pauses an ad. The Ad & Spend Desk warns about the ad budget within the day; this is the same money as finance sees it. Where the budget is entered

How to read this page

Computed

Revenue is VAT included everywhere in the cockpit; the margin takes the VAT out first, so its rate is over revenue before VAT.
Commission is the statement's rate on each order line; the web store's line is the card fee. Shipping is per parcel: a cancelled order never left, a returned one went both ways.
Advertising is the web store's search and social ads from Ad & Spend Desk. Marketplace ads are not connected, so a marketplace's margin is before its own ads.
A product is ranked before advertising and before the channel-wide lines, which belong to a channel, not to any one product. A product with no cost entered stays out of the ranking.
Omni reads the costs and adds them up; it never changes a price, a budget or an order.

Channel

Net revenue

VAT

Commission

Shipping

Returns

Ads

Product cost

No order

Net margin

Rate

Web store

₺62,596

₺6,814

₺1,502 2.4%

₺2,120

₺44

₺6,444

₺23,168

—

₺22,504

40.3%▼ 0.2 pt

Trendyol

₺54,161

₺5,622

₺8,931 16.5%

₺3,510

₺146

not connected

₺20,534

—

₺15,418

31.8%▲ 0.6 pt

Hepsiburada

₺19,673

₺2,132

₺3,012 15.3%

₺1,233

₺38

not connected

₺7,553

—

₺5,705

32.5%▲ 0.1 pt

Amazon

₺11,787

₺1,299

₺1,678 14.2%

₺714

₺16

not connected

₺4,515

—

₺3,565

34.0%▲ 0.7 pt

N11

₺8,491

₺908

₺1,271 15.0%

₺605

₺14

not connected

₺3,244

—

₺2,449

32.3%▲ 0.4 pt

Pazarama

₺4,990

₺527

₺580 11.6%

₺347

₺6

not connected

₺1,869

—

₺1,661

37.2%▲ 0.7 pt

PttAVM

₺3,404

₺340

₺336 9.9%

₺235

₺3

not connected

₺1,187

—

₺1,303

42.5%▲ 0.3 pt

All channels

₺165,103

₺17,642

₺17,310 10.5%

₺8,764

₺268

₺6,444

₺62,069

₺0

₺52,606

35.7%

Product

Net revenue

Units

Unit cost

Commission

Shipping

Returns

Product cost

Before ads

Rate

House Blend 1 kgBlends

₺16,682

₺334

₺2,104

₺463

₺33

₺5,355

₺7,211

47.5%▼ 0.7 pt

Ethiopia Yirgacheffe 250 gSingle origin beans

₺13,318

₺152

₺1,458

₺905

₺18

₺5,006

₺4,720

39.0%▲ 1.3 pt

House Blend 250 gBlends

₺12,866

₺96

₺1,591

₺1,252

₺20

₺4,170

₺4,663

39.9%▼ 1.4 pt

Espresso Blend 1 kgBlends

₺10,548

₺352

₺1,295

₺274

₺25

₺3,377

₺4,618

48.2%▲ 0.5 pt

Colombia Huila 250 gSingle origin beans

₺10,819

₺136

₺1,177

₺790

₺15

₺3,922

₺3,931

40.0%▲ 0.4 pt

V60 Starter SetEquipment

₺14,788

₺822

₺1,038

₺232

₺6

₺7,558

₺3,488

28.3%▲ 0.3 pt

Ethiopia Yirgacheffe 1 kgSingle origin beans

₺8,458

₺528

₺907

₺162

₺16

₺3,133

₺3,472

45.2%▲ 1.1 pt

Monthly Subscription · 2 × 250 gSubscriptions

₺6,086

₺214

₺146

₺176

₺3

₺1,888

₺3,320

60.0%— no change

Espresso Blend 250 gBlends

₺6,849

₺101

₺821

₺616

₺12

₺2,188

₺2,589

41.6%▲ 0.4 pt

Brazil Cerrado 250 gSingle origin beans

₺6,783

₺106

₺803

₺588

₺13

₺2,207

₺2,554

41.4%▲ 0.3 pt

Colombia Huila 1 kgSingle origin beans

₺5,369

₺482

₺642

₺115

₺10

₺1,957

₺2,155

44.2%— no change

Cold Brew Bottles 250 ml · 6-packCold brew

₺5,999

₺212

₺648

₺309

₺35

₺2,454

₺2,007

36.8%▼ 0.3 pt

Cold Brew Concentrate 1 LCold brew

₺4,822

₺148

₺490

₺287

₺12

₺1,609

₺1,985

45.3%▲ 0.2 pt

Monthly Subscription · 1 kgSubscriptions

₺3,338

₺368

₺80

₺56

₺1

₺1,032

₺1,865

61.5%— no change

Guatemala Antigua 250 gSingle origin beans

₺4,675

₺146

₺506

₺324

₺7

₺1,729

₺1,684

39.6%▼ 0.4 pt

Dark Roast Blend 250 gBlends

₺4,853

₺81

₺644

₺581

₺8

₺1,590

₺1,589

36.0%▲ 0.2 pt

Kenya AA 250 gSingle origin beans

₺4,092

₺178

₺437

₺249

₺6

₺1,643

₺1,383

37.2%▲ 0.2 pt

Decaf Colombia 250 gSingle origin beans

₺3,957

₺151

₺456

₺290

₺7

₺1,556

₺1,288

35.8%▼ 0.7 pt

Hand GrinderEquipment

₺7,483

₺1,046

₺700

₺111

₺12

₺4,169

₺1,244

20.0%▲ 1.1 pt

Cold Brew CarafeEquipment

₺4,482

₺412

₺438

₺148

₺3

₺2,161

₺984

26.3%— no change

French Press 600 mlEquipment

₺4,065

₺358

₺415

₺156

₺4

₺1,951

₺862

25.5%▼ 0.9 pt

V60 Filter Papers · 100Equipment

₺3,640

₺71

₺332

₺549

₺0

₺1,413

₺740

24.4%▲ 0.4 pt