Sources
List rebuilt 03:12 · 55,400 people, 18,598 we may write to
What this department runs on, what it holds itself to, and the figures it refuses to produce. Stated once, here, so that no page quietly invents one of them later.
What this department holds itself to
Seven sentences the rest of the module is built on. Each of them gives something up, which is the only way to tell they are meant.
Permission is asked for, never assumed
Two thirds of the people on this list came in through a marketplace, which hands a seller a relay address for order matters. Using it for marketing would treble the reachable list overnight and it is not done: the platform forbids it, and the platform is right. The only bridge is a card in the parcel that somebody types their own address into.
No more than 2 messages in a week, and never two in a day
The cap is the shop's own rule rather than anybody's law, and it costs sends every week — the reach ladder shows exactly how many. It is still the cheapest thing the department does, because the alternative shows up as withdrawals that never come back.
Every send keeps a group that gets nothing
A slice of each audience is held back and sent no message at all. It costs orders on purpose, and it is the only reason the figure at the end of the week is a measurement rather than a claim. Where the hold-out is too small to hold, the page says so instead of printing a confident number.
Service mail carries nothing to buy
An order confirmation, a dispatch note and a subscription heads-up go to people who never gave marketing permission, because they are not marketing. The moment one of them carries an offer it becomes marketing and needs the permission like anything else.
Unsubscribing takes one click and is honoured in the same second
No login, no confirmation page, no wizard offering to send less instead. Anything already queued to that person is pulled out of the queue rather than allowed to land.
The revenue figure is the order book's
The e-mail provider will report a larger one, and so will any advertising platform in the building. This module prints the number that can be checked against a bank statement, and it writes it to the Sales Cockpit as a channel like any other rather than keeping a second set of books.
Nothing goes out without a person
Both sending accounts have ordinary, well documented endpoints, and this module will not call one until somebody has read the message, seen how many people it is going to and written a sentence saying why. The gate has to pass first; while a check is failing there is no approve button to press.
The first one is the expensive one. Two thirds of the people this shop has sold to arrived through a marketplace, and the module counts every one of them while being able to write to almost none — which is the honest shape of the business rather than a gap to be engineered around.
The plumbing
5 connected, 2 short of itWhat it runs on
Two sending accounts, the order hub the list is built out of, and the places the answer goes next.
| Connection | What it does |
|---|---|
| E-mail providerConnectedSends the mail, reports opens, clicks, bounces and unsubscribes, and takes the unsubscribe click itself. | The sending domain is verified and signed: SPF, DKIM and a DMARC policy that quarantines. Without all three a shop's mail arrives in the promotions tab on a good day and nowhere on a bad one.Limit: 50,000 a month on the current plan · 8,318 sent in the last twenty-eight days |
| SMS providerLimitedSends the SMS and reports delivery. Nothing else: an SMS has no open rate and never will. | The sender name is registered, which takes days rather than minutes. The daily ceiling is the reason a send to a large segment has to be split across days, and the gate says so before it is approved rather than after it fails.Limit: 2,000 messages a day until the account clears its starter tier |
| Order hubConnectedEvery channel's orders, normalised. This is what the customer list is built out of. | Marketplace orders arrive with a relay address the seller may use for order matters and nothing else. The list holds those people and can count them; it cannot write to them. |
| Web storeConnectedAccounts, permission boxes, baskets left behind, and the unsubscribe page. | The only channel that reports an abandoned basket, which is why one of the four journeys can only ever cover part of the shop. |
| Sales CockpitInternalWhere the revenue a send produced is written back, as a channel like any other. | The orders are counted in one place. This module does not keep a second revenue figure of its own. |
| Customer VoiceInternalReplies to a send land in the shared inbox, including the ones that are really an unsubscribe. | Somebody who replies 'take me off this' to a campaign has withdrawn permission, whatever route the words arrived by. The reply is handled there and the record is written here. |
| Marketplace messagingNot availableNothing. | Marketplaces provide a seller message thread for order matters and prohibit marketing through it. No connector here would be legitimate, so there is none, and the largest segment in the list is one nothing can be sent to. |
A daily ceiling is not a detail. It decides whether a segment can be written to in one morning or has to be split across three, and half of a message that says “today” arriving tomorrow is a different message.
What it does not measure, and what it will not do
Eight figures a marketing screen is expected to produce. Some cannot be measured, some can be measured and mean nothing, and one is simply not ours to send.
| Not claimed | Why not |
|---|---|
| Opens, as a measure of anything | An open is a loaded image. Privacy proxies load images for people who never looked at the message, and an image blocked by a careful reader looks identical to a message nobody received. The figure is reported because people ask for it; nothing in this module decides anything with it. |
| SMS opens | There is no such thing and there never will be. A network reports delivery, and that is the whole of it. |
| Anything sent through marketplace messaging | Marketplaces provide a seller thread for order matters and prohibit marketing through it. There is no connector here, there will not be one, and the largest segment on the list is one nothing can be sent to. |
| One person across two marketplaces | The relay address a marketplace hands over is per-order on some of them, so two orders from the same household can be two records and the list cannot tell. They are counted as two people, which overstates the list and understates how often the same person buys. |
| Orders more than 7 days after a message | An order three weeks later is somebody's ordinary shopping. It belongs to the shop and not to the send, and stretching the window is the easiest way for a department like this one to flatter itself. |
| Why somebody unsubscribed | The reason box on the unsubscribe page is optional and most people walk past it. The reasons that are given are counted and the rest are counted as no reason, rather than being distributed across the others to make a tidier chart. |
| A national consent registry, where the market has one | Not simulated here. A live installation would write every permission and every withdrawal to it, check against it before a send, and the reach ladder would gain a step between permission and delivery. The demo says so rather than quietly leaving it out. |
| What a large SMS send would actually cost in a day | The account is on a starter tier with a daily ceiling, so a segment above it has to be split across days — which changes the message, because half of a "today only" offer arriving tomorrow is not the same offer. The desk says this before a send is approved rather than after it fails. |
The open rate is the one to watch. It is the figure every marketing tool leads with, it is the easiest number in this module to produce, and it is the only one here that cannot be traced to an order. It is reported on the Results page, beside the sentence that says what it is worth.
Sample data throughout. Quiet hours for marketing SMS run from 21:00 to 09:00 and are enforced by the gate rather than by anybody remembering. The segment rules, the reach ladder and the message checks are real functions running on the list, on the server and in the editor alike; the list itself, the calendar and the results are invented.